A data profile of the people who buy, follow and care about Lunch in Brazil — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 9,963,390 people in Brazil.
The average Lunch fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Dinner, Cake, Bakery, with strongest over-indexing on Dinner (2.11× the country average).
Demographically, the Lunch audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lunch fan in Brazil is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Dinner.
The key figures that characterise the Lunch profile in Brazil.
68.2% are female, 31.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.5 |
| Estimated audience size | 9,963,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Lunch audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
Where the Lunch audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~400K | 2.12× | |
| 02 | Rio de Janeiro | ~2M | 1.88× | |
| 03 | São Paulo | ~4M | 1.46× | |
| 04 | Espírito Santo | ~300K | 1.23× | |
| 05 | Rio Grande do Norte | ~200K | 1.21× | |
| 06 | Amazonas | ~200K | 1.20× | |
| 07 | Bahia | ~700K | 1.11× | |
| 08 | Pernambuco | ~500K | 1.07× | |
| 09 | Santa Catarina | ~500K | 1.05× | |
| 10 | Maranhão | ~300K | 1.05× | |
| 11 | Pará | ~300K | 1.03× | |
| 12 | Ceará | ~400K | 0.98× | |
| 13 | Amapá | ~30K | 0.95× | |
| 14 | Roraima | ~30K | 0.95× | |
| 15 | Paraná | ~600K | 0.94× | |
| 16 | Sergipe | ~100K | 0.93× | |
| 17 | Acre | ~30K | 0.93× | |
| 18 | Paraíba | ~200K | 0.91× | |
| 19 | Mato Grosso do Sul | ~100K | 0.91× | |
| 20 | Alagoas | ~100K | 0.90× | |
| 21 | Piauí | ~100K | 0.88× | |
| 22 | Rio Grande do Sul | ~500K | 0.87× | |
| 23 | Rondônia | ~70K | 0.87× | |
| 24 | Tocantins | ~60K | 0.86× | |
| 25 | Minas Gerais | ~800K | 0.80× | |
| 26 | Mato Grosso | ~100K | 0.77× | |
| 27 | Goiás | ~300K | 0.74× |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edu Guedes | Food & Beverages | 2.39× | ||
| 02 | Local food | Food & Beverages | 2.27× | ||
| 03 | Breakfast | Food & Beverages | 2.23× | ||
| 04 | Cheesecake | Food & Beverages | 2.16× | ||
| 05 | Dinner | Food & Beverages | 2.11× | ||
| 06 | Pastry | Food & Beverages | 2.02× | ||
| 07 | Bake sale | Food & Beverages | 1.97× | ||
| 08 | Cake decorating | Food & Beverages | 1.95× | ||
| 09 | Cookie | Food & Beverages | 1.93× | ||
| 10 | Seafood | Food & Beverages | 1.90× | ||
| 11 | Bakery | Food & Beverages | 1.89× | ||
| 12 | Chocolate brownie | Food & Beverages | 1.89× | ||
| 13 | Cupcake | Food & Beverages | 1.85× | ||
| 14 | Diners | Food & Beverages | 1.81× | ||
| 15 | Prom | Arts & Culture | 1.79× | ||
| 16 | Flower | Home & Garden | 1.67× | ||
| 17 | Chocolate cake | Food & Beverages | 1.63× | ||
| 18 | Lipstick | Beauty & Wellness | 1.54× | ||
| 19 | Cake | Food & Beverages | 1.51× | ||
| 20 | Snack food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.77× |
Lunch has an estimated audience of 9,963,390 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
68.2% of Lunch fans are female, 31.8% are male, with an average age of 40.5 years.
Lunch fans show strongest brand affinity for Dinner (2.11×), Cake (1.51×), and Bakery (1.89×) over the country average.
Lunch fans in Brazil are most concentrated in São Paulo (reach ~4M), Rio de Janeiro (reach ~2M), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Lunch itself, the audience over-indexes on Cake (1.51×), Bakery (1.89×), Diners (1.81×), and Cupcake (1.85×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.