Lunch Audience in Brazil
Lunch has an estimated audience of 9,963,390 people in Brazil. 68.2% are female, 31.8% are male, average age 40.5. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Dinner, Cake, Bakery, Diners, Cupcake.
The average Lunch fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Dinner, Cake, Bakery, with strongest over-indexing on Dinner (2.11× the country average). Demographically, the Lunch audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Lunch fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.5 |
| Estimated audience size | 9,963,390 |
Audience persona
The typical Lunch fan in Brazil is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Dinner.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,814,075 | 1.47× |
| Rio de Janeiro | 1,787,390 | 1.91× |
| Minas Gerais | 800,193 | 0.78× |
| Bahia | 738,361 | 1.12× |
| Paraná | 569,142 | 0.93× |
| Rio Grande do Sul | 497,461 | 0.85× |
| Pernambuco | 494,364 | 1.08× |
| Santa Catarina | 481,940 | 1.06× |
| Ceará | 424,883 | 0.97× |
| Federal District | 378,122 | 2.28× |
| Pará | 338,329 | 1.04× |
| Espírito Santo | 267,101 | 1.29× |
| Maranhão | 265,253 | 1.06× |
| Goiás | 249,904 | 0.66× |
| Amazonas | 222,582 | 1.29× |
| Rio Grande do Norte | 216,739 | 1.31× |
| Paraíba | 171,752 | 0.86× |
| Mato Grosso do Sul | 121,418 | 0.84× |
| Alagoas | 118,495 | 0.82× |
| Mato Grosso | 114,698 | 0.61× |
| Piauí | 104,770 | 0.76× |
| Sergipe | 87,934 | 0.85× |
| Rondônia | 52,539 | 0.63× |
| Tocantins | 33,549 | 0.51× |
| Amapá | 27,772 | 0.79× |
| Acre | 19,878 | 0.57× |
| Roraima | 19,108 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dinner | 2.11× | Food & Beverages |
| Cake | 1.51× | Food & Beverages |
| Bakery | 1.89× | Food & Beverages |
| Diners | 1.81× | Food & Beverages |
| Cupcake | 1.85× | Food & Beverages |
| Flower | 1.67× | Home & Garden |
| Pastry | 2.02× | Food & Beverages |
| Chocolate brownie | 1.89× | Food & Beverages |
| Local food | 2.27× | Food & Beverages |
| Seafood | 1.9× | Food & Beverages |
| Cookie | 1.93× | Food & Beverages |
| Snack food | 1.51× | Food & Beverages |
| Breakfast | 2.23× | Food & Beverages |
| Prom | 1.79× | Arts & Culture |
| Chocolate cake | 1.63× | Food & Beverages |
| Bake sale | 1.97× | Food & Beverages |
| Cheesecake | 2.16× | Food & Beverages |
| Cake decorating | 1.95× | Food & Beverages |
| Edu Guedes | 2.39× | Food & Beverages |
| Lipstick | 1.54× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Quality Awareness | PREMIUM | 1.4 |
| Design Affinity | PREMIUM | 1.31 |
| Urban Lifestyle | OPEN | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
See Lunch audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Lunch have in Brazil?
Lunch has an estimated audience of 9,963,390 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Lunch fans?
68.2% of Lunch fans are female, 31.8% are male, with an average age of 40.5 years.
Which brands do Lunch fans like most?
Lunch fans show strongest brand affinity for Dinner (2.11×), Cake (1.51×), and Bakery (1.89×) over the country average.
Where do Lunch fans live in Brazil?
Lunch fans in Brazil are most concentrated in São Paulo (reach 3,814,075), Rio de Janeiro (reach 1,787,390), and Minas Gerais (reach 800,193). These three regions account for the largest share of the active audience.
What other brands do Lunch fans also like?
Beyond Lunch itself, the audience over-indexes on Cake (1.51×), Bakery (1.89×), Diners (1.81×), and Cupcake (1.85×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.