A data profile of the people who buy, follow and care about Edu Guedes in Brazil — modelled from more than twelve digital signal sources. Edu Guedes has an estimated audience of 3,606,194 people in Brazil.
Edu Guedes has an estimated audience of 3,606,194 people in Brazil. 83.8% are female, 16.2% are male, average age 42.8. Top brand affinities: Ballantine's, Sodiê Doces, PSV Eindhoven, Le Creuset, Pepsi.
Top brand affinities include Ballantine's, Sodiê Doces, PSV Eindhoven, with strongest over-indexing on Ballantine's (17.62× the country average).
Demographically, the Edu Guedes audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.
The typical Edu Guedes fan in Brazil is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ballantine's.
The key figures that characterise the Edu Guedes profile in Brazil.
83.8% are female, 16.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 42.8 |
| Estimated audience size | 3,606,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Edu Guedes audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.8% |
| Portugal | 0.6% |
| United States | 0.4% |
The strongest cross-interests of the Edu Guedes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ballantine's | Food & Beverages | 17.62× | ||
| 02 | Sodiê Doces | Food & Beverages | 13.03× | ||
| 03 | PSV Eindhoven | Sports | 12.66× | ||
| 04 | Pepsi | Food & Beverages | 11.79× | ||
| 05 | Le Creuset | Home & Garden | 8.37× | ||
| 06 | Buffet | Food & Beverages | 4.00× | ||
| 07 | Whisky | Food & Beverages | 3.59× | ||
| 08 | Cheesecake | Food & Beverages | 3.38× | ||
| 09 | Microwave oven | Home & Garden | 3.09× | ||
| 10 | Flower | Home & Garden | 2.90× | ||
| 11 | Dinner | Food & Beverages | 2.64× | ||
| 12 | Lunch | Food & Beverages | 2.39× | ||
| 13 | Snack food | Food & Beverages | 2.25× | ||
| 14 | Hypermarket | Shopping | 2.08× | ||
| 15 | Pop music | Music & Radio | 1.73× | ||
| 16 | Rock music | Music & Radio | 1.71× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Medicine | Business & Career | 1.65× | ||
| 19 | Country music | Music & Radio | 1.61× | ||
| 20 | Shopping malls | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.52× | |
| Pet Ownership | JOY | 1.76× | |
| Creativity | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Extroversion | THRILL | 0.83× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Edu Guedes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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