A data profile of the people who buy, follow and care about Buffet in Brazil — modelled from more than twelve digital signal sources. Buffet has an estimated audience of 5,330,037 people in Brazil.
The average Buffet fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Noivas, Preta Gil, Edu Guedes, with strongest over-indexing on Noivas (4.3× the country average).
Demographically, the Buffet audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Buffet fan in Brazil is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Noivas.
The key figures that characterise the Buffet profile in Brazil.
80.2% are female, 19.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 39.8 |
| Estimated audience size | 5,330,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Buffet audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 16.3% |
| United States | 13.9% |
| Brazil | 9.8% |
Where the Buffet audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~300K | 1.28× | |
| 02 | Pernambuco | ~300K | 1.27× | |
| 03 | Santa Catarina | ~300K | 1.26× | |
| 04 | São Paulo | ~1.5M | 1.24× | |
| 05 | Alagoas | ~90K | 1.22× | |
| 06 | Acre | ~20K | 1.16× | |
| 07 | Rio Grande do Norte | ~100K | 1.10× | |
| 08 | Rio Grande do Sul | ~300K | 1.07× | |
| 09 | Rio de Janeiro | ~500K | 1.05× | |
| 10 | Paraíba | ~100K | 1.03× | |
| 11 | Mato Grosso do Sul | ~80K | 1.01× | |
| 12 | Sergipe | ~60K | 1.01× | |
| 13 | Federal District | ~90K | 0.98× | |
| 14 | Espírito Santo | ~100K | 0.97× | |
| 15 | Minas Gerais | ~500K | 0.96× | |
| 16 | Tocantins | ~30K | 0.94× | |
| 17 | Amapá | ~20K | 0.94× | |
| 18 | Paraná | ~300K | 0.92× | |
| 19 | Mato Grosso | ~90K | 0.92× | |
| 20 | Roraima | ~10K | 0.91× | |
| 21 | Bahia | ~300K | 0.87× | |
| 22 | Maranhão | ~100K | 0.86× | |
| 23 | Pará | ~100K | 0.85× | |
| 24 | Piauí | ~60K | 0.81× | |
| 25 | Rondônia | ~40K | 0.81× | |
| 26 | Goiás | ~200K | 0.80× | |
| 27 | Amazonas | ~70K | 0.79× |
The strongest cross-interests of the Buffet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Escola de Bolo | Business & Career | 5.35× | ||
| 02 | Noivas | Kids & Family | 4.30× | ||
| 03 | Edu Guedes | Food & Beverages | 4.00× | ||
| 04 | Via Marte | Shopping | 3.64× | ||
| 05 | Handmade | Home & Garden | 2.72× | ||
| 06 | Beleza na Web | Shopping | 2.48× | ||
| 07 | Nail art | Beauty & Wellness | 2.34× | ||
| 08 | Prom | Arts & Culture | 2.03× | ||
| 09 | Preta Gil | Music & Radio | 2.02× | ||
| 10 | Riachuelo | Shopping | 1.99× | ||
| 11 | Vivara | Pets & Animals | 1.96× | ||
| 12 | Assaí | Food & Beverages | 1.95× | ||
| 13 | Female bodybuilding | Sports | 1.91× | ||
| 14 | Fitness and figure competition | Sports | 1.86× | ||
| 15 | Mega-Sena | Games | 1.79× | ||
| 16 | Amaro, Friuli | POI | 1.78× | ||
| 17 | Galinha Pintadinha | Movies & TV | 1.77× | ||
| 18 | Novel | Literature | 1.69× | ||
| 19 | Vestibular | Health | 1.61× | ||
| 20 | Netshoes | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Indulgence | JOY | 1.22× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.79× |
Buffet has an estimated audience of 5,330,037 people in Brazil, concentrated in São Paulo and Minas Gerais.
80.2% of Buffet fans are female, 19.8% are male, with an average age of 39.8 years.
Buffet fans show strongest brand affinity for Noivas (4.3×), Preta Gil (2.02×), and Edu Guedes (4×) over the country average.
Buffet fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Buffet itself, the audience over-indexes on Preta Gil (2.02×), Edu Guedes (4×), Via Marte (3.64×), and Vivara (1.96×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Buffet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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