Vestibular Audience in Brazil
Vestibular has an estimated audience of 11,903,048 people in Brazil. 62.1% are female, 37.9% are male, average age 35.0. Top brand affinities: Instagram, Rock music, Pop music, College, Country music.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.76× the country average). Demographically, the Vestibular audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity.
Category: Health · Type: Topic
Demographics of Vestibular fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 35.0 |
| Estimated audience size | 11,903,048 |
Audience persona
The typical Vestibular fan in Brazil is more female, around 35.0 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
Top brand affinities of Vestibular fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.76× | Internet & Social Media | |
| Rock music | 1.8× | Music & Radio |
| Pop music | 1.88× | Music & Radio |
| College | 2.18× | Business & Career |
| Country music | 1.65× | Music & Radio |
| Medicine | 1.67× | Business & Career |
| Soul music | 1.71× | Music & Radio |
| Spotify | 1.56× | Internet & Social Media |
| Jazz music | 1.57× | Music & Radio |
| Hip hop music | 1.65× | Music & Radio |
| PCI Concursos | 1.62× | Shopping |
| Riachuelo | 1.53× | Shopping |
| Exame Nacional do Ensino Médio | 1.51× | Business & Career |
| Sportingbet | 1.5× | Sports |
| Rede Globo | 1.54× | Movies & TV |
| JusBrasil | 1.53× | Internet & Social Media |
| Betfair | 1.51× | Games |
| Nail art | 1.64× | Beauty & Wellness |
| Mixed martial arts | 1.76× | Sports |
| Mascara | 1.69× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.97 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Social Media Usage | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Individualism | JOY | 1.24 |
| Mindfulness | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 58.9% |
| United States | 8.8% |
| Japan | 5.4% |
See Vestibular audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Vestibular. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.