A data profile of the people who buy, follow and care about Vestibular in Brazil — modelled from more than twelve digital signal sources. Vestibular has an estimated audience of 11,903,048 people in Brazil.
Vestibular has an estimated audience of 11,903,048 people in Brazil. 62.1% are female, 37.9% are male, average age 35.0. Top brand affinities: Instagram, Rock music, Pop music, College, Country music.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.76× the country average).
Demographically, the Vestibular audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
The typical Vestibular fan in Brazil is more female, around 35.0 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Vestibular profile in Brazil.
62.1% are female, 37.9% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 35.0 |
| Estimated audience size | 11,903,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Vestibular audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 58.9% |
| United States | 8.8% |
| Japan | 5.4% |
The strongest cross-interests of the Vestibular audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 2.18× | ||
| 02 | Pop music | Music & Radio | 1.88× | ||
| 03 | Rock music | Music & Radio | 1.80× | ||
| 04 | Internet & Social Media | 1.76× | |||
| 05 | Mixed martial arts | Sports | 1.76× | ||
| 06 | Soul music | Music & Radio | 1.71× | ||
| 07 | Mascara | Beauty & Wellness | 1.69× | ||
| 08 | Medicine | Business & Career | 1.67× | ||
| 09 | Country music | Music & Radio | 1.65× | ||
| 10 | Hip hop music | Music & Radio | 1.65× | ||
| 11 | Nail art | Beauty & Wellness | 1.64× | ||
| 12 | PCI Concursos | Shopping | 1.62× | ||
| 13 | Jazz music | Music & Radio | 1.57× | ||
| 14 | Spotify | Internet & Social Media | 1.56× | ||
| 15 | Rede Globo | Movies & TV | 1.54× | ||
| 16 | Riachuelo | Shopping | 1.53× | ||
| 17 | JusBrasil | Internet & Social Media | 1.53× | ||
| 18 | Exame Nacional do Ensino Médio | Business & Career | 1.51× | ||
| 19 | Betfair | Games | 1.51× | ||
| 20 | Sportingbet | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.97× | |
| Social Media Usage | JOY | 1.37× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Tradition | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Vestibular. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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