Vestibular Audience in Germany
Vestibular has an estimated audience of 678,486 people in Germany. 49.3% are female, 50.7% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Cloppenburg, Curcuma, Nationality, Icon (magazine).
The average Vestibular fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Cloppenburg, Curcuma, with strongest over-indexing on Gudrun Sjödén (19.19× the country average). Demographically, the Vestibular audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Vestibular fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 34.5 |
| Estimated audience size | 678,486 |
Audience persona
The typical Vestibular fan in Germany is balanced, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,519 | 0.99× |
| Bayern | 119,237 | 1.09× |
| Baden-Württemberg | 92,977 | 1× |
| Niedersachsen | 65,642 | 1× |
| Hessen | 60,035 | 1.16× |
| Berlin | 45,016 | 1.48× |
| Sachsen | 34,685 | 1.04× |
| Rheinland-Pfalz | 33,490 | 0.99× |
| Schleswig-Holstein | 24,956 | 1.02× |
| Brandenburg | 18,970 | 0.9× |
| Hamburg | 18,568 | 1.21× |
| Thüringen | 14,133 | 0.82× |
| Sachsen-Anhalt | 11,939 | 0.68× |
| Mecklenburg-Vorpommern | 9,572 | 0.74× |
| Saarland | 7,456 | 0.89× |
| Bremen | 5,644 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 19.19× | Fashion & Accessoires |
| Cloppenburg | 20× | Travel & Leisure |
| Curcuma | 20× | Food & Beverages |
| Nationality | 7.64× | Politics & Society |
| Icon (magazine) | 6.45× | Arts & Culture |
| Ettifaq FC | 32.99× | Sports |
| Kurt Weill | 20× | Music & Radio |
| Handmade Gifts | 3.44× | Kids & Family |
| Gil Ofarim | 1.97× | Music & Radio |
| South Yorkshire | 25.88× | Travel & Leisure |
| Business English | 3.94× | Business & Career |
| Figure painting (hobby) | 4.87× | Arts & Culture |
| Collectable | 1.88× | Kids & Family |
| Noodle (Gorillaz) | 3.6× | Music & Radio |
| Staycation | 4.32× | Home & Garden |
| Progressive rock | 1.6× | Music & Radio |
| Google Home | 4.91× | Technology & Electronics |
| Commercial mortgage | 1.72× | Business & Career |
| N'Golo Kanté | 4.11× | Sports |
| Guzheng | 12.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.26 |
| Early Adopter Mentality | POWER | 2.12 |
| Mindfulness | BALANCE | 1.98 |
| Career Orientation | POWER | 1.66 |
| Sports Activity | POWER | 1.61 |
| Urban Lifestyle | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 58.9% |
| United States | 8.8% |
| Japan | 5.4% |
See Vestibular audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vestibular have in Germany?
Vestibular has an estimated audience of 678,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vestibular fans?
49.3% of Vestibular fans are female, 50.7% are male, with an average age of 34.5 years.
Which brands do Vestibular fans like most?
Vestibular fans show strongest brand affinity for Gudrun Sjödén (19.19×), Cloppenburg (20×), and Curcuma (20×) over the country average.
Where do Vestibular fans live in Germany?
Vestibular fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,519), Bayern (reach 119,237), and Baden-Württemberg (reach 92,977). These three regions account for the largest share of the active audience.
What other brands do Vestibular fans also like?
Beyond Vestibular itself, the audience over-indexes on Cloppenburg (20×), Curcuma (20×), Nationality (7.64×), and Icon (magazine) (6.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vestibular. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.