Graduation Audience in Germany
Graduation has an estimated audience of 1,230,268 people in Germany. 60.1% are female, 39.9% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Exame Nacional do Ensino Médio, Basic Instinct, LinkedIn, Music, Germany.
The average Graduation fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Exame Nacional do Ensino Médio, Basic Instinct, LinkedIn, with strongest over-indexing on Exame Nacional do Ensino Médio (20.42× the country average). Demographically, the Graduation audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Graduation fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 35.7 |
| Estimated audience size | 1,230,268 |
Audience persona
The typical Graduation fan in Germany is more female, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for Exame Nacional do Ensino Médio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 301,580 | 1.12× |
| Bayern | 211,791 | 1.07× |
| Baden-Württemberg | 186,245 | 1.11× |
| Niedersachsen | 123,713 | 1.04× |
| Hessen | 121,588 | 1.3× |
| Rheinland-Pfalz | 65,031 | 1.06× |
| Berlin | 62,714 | 1.14× |
| Sachsen | 54,038 | 0.9× |
| Schleswig-Holstein | 41,890 | 0.95× |
| Brandenburg | 33,736 | 0.88× |
| Hamburg | 29,643 | 1.07× |
| Thüringen | 27,988 | 0.89× |
| Sachsen-Anhalt | 24,626 | 0.77× |
| Mecklenburg-Vorpommern | 18,524 | 0.79× |
| Saarland | 13,095 | 0.87× |
| Bremen | 11,120 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Exame Nacional do Ensino Médio | 20.42× | Business & Career |
| Basic Instinct | 19.59× | Movies & TV |
| 2.93× | Internet & Social Media | |
| Music | 1.88× | Business & Career |
| Germany | 1.89× | Travel & Leisure |
| Executive officer | 10.94× | Politics & Society |
| Dnevni avaz | 7.28× | News |
| Jutarnji list | 7.58× | News |
| Troll | 13.89× | Internet & Social Media |
| Wikipedia | 2.36× | Internet & Social Media |
| Spiegel Online | 1.96× | News |
| Vestibular | 10.41× | Health |
| Gmail | 2.48× | Internet & Social Media |
| Internship | 6.68× | Business & Career |
| Večernji list | 7.31× | News |
| Mad Men | 12× | Movies & TV |
| Bruce Willis | 3.3× | Movies & TV |
| X | 1.91× | Internet & Social Media |
| Bild | 1.54× | News |
| Hornbach | 1.99× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 12.2% |
| Brazil | 7.6% |
See Graduation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Graduation have in Germany?
Graduation has an estimated audience of 1,230,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Graduation fans?
60.1% of Graduation fans are female, 39.9% are male, with an average age of 35.7 years.
Which brands do Graduation fans like most?
Graduation fans show strongest brand affinity for Exame Nacional do Ensino Médio (20.42×), Basic Instinct (19.59×), and LinkedIn (2.93×) over the country average.
Where do Graduation fans live in Germany?
Graduation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,580), Bayern (reach 211,791), and Baden-Württemberg (reach 186,245). These three regions account for the largest share of the active audience.
What other brands do Graduation fans also like?
Beyond Graduation itself, the audience over-indexes on Basic Instinct (19.59×), LinkedIn (2.93×), Music (1.88×), and Germany (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graduation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.