Rascasse Audience Intelligence

Graduation Audience in Germany

A data profile of the people who buy, follow and care about Graduation in Germany — modelled from more than twelve digital signal sources. Graduation has an estimated audience of 1,230,268 people in Germany.

#2745among Topic in Germany#496in Business & Career

The average Graduation fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Exame Nacional do Ensino Médio, Basic Instinct, Music, with strongest over-indexing on Exame Nacional do Ensino Médio (20.42× the country average).

Demographically, the Graduation audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Graduation fan in Germany is more female, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for Exame Nacional do Ensino Médio.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graduation profile in Germany.

Audience size
1.2M
in Germany
Gender
60.1%♀
39.9% male
Age
35.7
average years
Country rank
#5379
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graduation fans

60.1% are female, 39.9% are male, average age 35.7.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Graduation audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age35.7
Estimated audience size1,230,268
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Graduation audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Graduation audience comes from Germany.

Worldwide audience distribution share by country for Graduation
CountryShare
United States22.8%
Japan12.2%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graduation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Graduation fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.25×
02Nordrhein-Westfalen~300K1.08×
03Baden-Württemberg~200K1.07×
04Hamburg~30K1.07×
05Bremen~10K1.07×
06Berlin~60K1.06×
07Bayern~200K1.04×
08Niedersachsen~100K1.04×
09Rheinland-Pfalz~60K1.04×
10Schleswig-Holstein~40K0.96×
11Thüringen~30K0.94×
12Sachsen~60K0.93×
13Saarland~10K0.93×
14Brandenburg~30K0.91×
15Sachsen-Anhalt~30K0.87×
16Mecklenburg-Vorpommern~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Graduation, Germany
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graduation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graduation audience
#·InterestCategoryAffinity×
01Exame Nacional do Ensino MédioBusiness & Career20.42×
02Basic InstinctMovies & TV19.59×
03TrollInternet & Social Media13.89×
04Mad MenMovies & TV12.00×
05Executive officerPolitics & Society10.94×
06VestibularHealth10.41×
07Business educationBusiness & Career9.55×
08Jutarnji listNews7.58×
09Večernji listNews7.31×
10Dnevni avazNews7.28×
11InternshipBusiness & Career6.68×
12Postgraduate educationBusiness & Career4.19×
13Bruce WillisMovies & TV3.30×
14GmailInternet & Social Media2.48×
15WikipediaInternet & Social Media2.36×
16HornbachShopping1.99×
17XInternet & Social Media1.91×
18GermanyTravel & Leisure1.89×
19MusicBusiness & Career1.88×
20BildNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graduation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graduation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.70×
PatriotismCONSERVATISM1.74×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graduation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.84×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graduation have in Germany?

Graduation has an estimated audience of 1,230,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Graduation fans?

60.1% of Graduation fans are female, 39.9% are male, with an average age of 35.7 years.

03

Which brands do Graduation fans like most?

Graduation fans show strongest brand affinity for Exame Nacional do Ensino Médio (20.42×), Basic Instinct (19.59×), and Music (1.88×) over the country average.

04

Where do Graduation fans live in Germany?

Graduation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Graduation fans also like?

Beyond Graduation itself, the audience over-indexes on Basic Instinct (19.59×), Music (1.88×), Germany (1.89×), and Executive officer (10.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Graduation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Graduation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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