Rascasse Audience Intelligence

Dnevni avaz Audience in Germany

A data profile of the people who buy, follow and care about Dnevni avaz in Germany — modelled from more than twelve digital signal sources. Dnevni avaz has an estimated audience of 1,745,077 people in Germany.

#16among Newspaper in Germany#126among Website / Newspaper / Magazine in Germany#42in News

The average Dnevni avaz fan in Germany is 42.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Indoor soccer, KK Partizan, Folk music, with strongest over-indexing on Indoor soccer (67.18× the country average).

Demographically, the Dnevni avaz audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dnevni avaz fan in Germany is more male, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dnevni avaz profile in Germany.

Audience size
1.7M
in Germany
Gender
43.6%♀
56.4% male
Age
42.0
average years
Country rank
#3853
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Dnevni avaz

43.6% are female, 56.4% are male, average age 42.0.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Dnevni avaz audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age42.0
Estimated audience size1,745,077
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Dnevni avaz audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3925%
40-4931%
50+18%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Dnevni avaz audience comes from Germany.

Worldwide audience distribution share by country for Dnevni avaz
CountryShare
Bosnia and Herzegovina49.9%
Germany12.7%
Austria7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dnevni avaz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dnevni avaz fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K3.14×
02Baden-Württemberg~600K2.53×
03Hessen~300K2.08×
04Nordrhein-Westfalen~600K1.46×
05Rheinland-Pfalz~100K1.32×
06Bremen~20K1.29×
07Hamburg~40K0.90×
08Berlin~60K0.75×
09Niedersachsen~100K0.68×
10Schleswig-Holstein~30K0.53×
11Saarland~10K0.48×
12Brandenburg~20K0.30×
13Sachsen~20K0.25×
14Sachsen-Anhalt~10K0.24×
15Mecklenburg-Vorpommern~8K0.24×
16Thüringen~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Dnevni avaz, Germany
0.22×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dnevni avaz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dnevni avaz audience
#·InterestCategoryAffinity×
01Indoor soccerSports67.18×
02KK PartizanSports64.67×
03DuvetHome & Garden19.79×
04ViberInternet & Social Media11.53×
05Karl LagerfeldFashion & Accessoires7.55×
06Folk musicMusic & Radio7.50×
07Virtual realityTechnology & Electronics7.46×
08GraduationBusiness & Career7.28×
09Wizz AirTravel & Leisure6.70×
10Health insuranceBusiness & Career6.25×
11Central heatingHome & Garden6.24×
12A.S. RomaSports6.00×
13EssoCars & Mobility4.60×
14Western UnionBusiness & Career3.77×
15Solar energyHome & Garden3.07×
16Efficient energy useTechnology & Electronics2.86×
17AutoScout24Cars & Mobility2.69×
18CHECK24Business & Career2.55×
19TK MaxxShopping2.47×
20EBayShopping1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dnevni avaz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dnevni avaz audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.32×
Need for SecurityCONSERVATISM2.64×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dnevni avaz audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.45×
ExtroversionTHRILL0.48×
Community OrientationOPEN0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dnevni avaz have in Germany?

Dnevni avaz has an estimated audience of 1,745,077 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Dnevni avaz fans?

43.6% of Dnevni avaz fans are female, 56.4% are male, with an average age of 42.0 years.

03

Which brands do Dnevni avaz fans like most?

Dnevni avaz fans show strongest brand affinity for Indoor soccer (67.18×), KK Partizan (64.67×), and Folk music (7.5×) over the country average.

04

Where do Dnevni avaz fans live in Germany?

Dnevni avaz fans in Germany are most concentrated in Bayern (reach ~900K), Baden-Württemberg (reach ~600K), and Nordrhein-Westfalen (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Dnevni avaz fans also like?

Beyond Dnevni avaz itself, the audience over-indexes on KK Partizan (64.67×), Folk music (7.5×), Virtual reality (7.46×), and Esso (4.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Dnevni avaz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dnevni avaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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