Rascasse Audience Intelligence

Karl Lagerfeld Audience in Germany

A data profile of the people who buy, follow and care about Karl Lagerfeld in Germany — modelled from more than twelve digital signal sources. Karl Lagerfeld has an estimated audience of 1,286,081 people in Germany.

#3among Fashion designer in Germany#602among Person in Germany#275in Fashion & Accessoires

The average Karl Lagerfeld fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Onet.pl, otoMoto.pl, Allegro (auction website), with strongest over-indexing on Onet.pl (16.56× the country average).

Demographically, the Karl Lagerfeld audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Karl Lagerfeld fan in Germany is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Onet.pl.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karl Lagerfeld profile in Germany.

Audience size
1.3M
in Germany
Gender
68.2%♀
31.8% male
Age
34.9
average years
Country rank
#5161
Person in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karl Lagerfeld fans

68.2% are female, 31.8% are male, average age 34.9.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Karl Lagerfeld audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age34.9
Estimated audience size1,286,081
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Karl Lagerfeld audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Karl Lagerfeld audience comes from Germany.

Worldwide audience distribution share by country for Karl Lagerfeld
CountryShare
United States14.2%
Germany9.0%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karl Lagerfeld audience in Germany is strongest.

Fig. 05

Top regions by affinity

Karl Lagerfeld fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.32×
02Hamburg~40K1.29×
03Nordrhein-Westfalen~300K1.13×
04Bayern~300K1.13×
05Hessen~100K1.09×
06Schleswig-Holstein~50K1.04×
07Baden-Württemberg~200K1.02×
08Niedersachsen~100K0.99×
09Saarland~20K0.97×
10Brandenburg~40K0.94×
11Sachsen~60K0.91×
12Bremen~10K0.91×
13Mecklenburg-Vorpommern~20K0.90×
14Sachsen-Anhalt~30K0.86×
15Thüringen~30K0.86×
16Rheinland-Pfalz~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Karl Lagerfeld, Germany
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karl Lagerfeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karl Lagerfeld audience
#·InterestCategoryAffinity×
01M jak miłośćMovies & TV21.41×
02otoMoto.plCars & Mobility18.17×
03FK PartizanSports16.70×
04Onet.plNews16.56×
05Red Star BelgradeSports15.27×
06Novi SadTravel & Leisure13.61×
07Allegro (auction website)Shopping11.94×
08Ceca (singer)Music & Radio11.55×
09Twin PeaksMovies & TV11.47×
10Wirtualna PolskaNews10.52×
11DNEVNIK.hrNews10.19×
12Mid-century modernHome & Garden9.78×
13Jutarnji listNews8.62×
14PUDELEKNews8.47×
15Dnevni avazNews7.55×
16Večernji listNews7.52×
17KazakhstanTravel & Leisure6.74×
18JYSKHome & Garden4.97×
19Home DesignHome & Garden3.06×
20Borussia DortmundSports1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karl Lagerfeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karl Lagerfeld audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.71×
Quality AwarenessPREMIUM1.38×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karl Lagerfeld audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
SpiritualityBALANCE0.55×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karl Lagerfeld have in Germany?

Karl Lagerfeld has an estimated audience of 1,286,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Karl Lagerfeld fans?

68.2% of Karl Lagerfeld fans are female, 31.8% are male, with an average age of 34.9 years.

03

Which brands do Karl Lagerfeld fans like most?

Karl Lagerfeld fans show strongest brand affinity for Onet.pl (16.56×), otoMoto.pl (18.17×), and Allegro (auction website) (11.94×) over the country average.

04

Where do Karl Lagerfeld fans live in Germany?

Karl Lagerfeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Karl Lagerfeld fans also like?

Beyond Karl Lagerfeld itself, the audience over-indexes on otoMoto.pl (18.17×), Allegro (auction website) (11.94×), JYSK (4.97×), and Mid-century modern (9.78×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Karl Lagerfeld audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Karl Lagerfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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