Karl Lagerfeld Audience in Germany
Karl Lagerfeld has an estimated audience of 1,389,702 people in Germany. 68.2% are female, 31.8% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Onet.pl, otoMoto.pl, Allegro (auction website), JYSK, Gala.
The average Karl Lagerfeld fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Onet.pl, otoMoto.pl, Allegro (auction website), with strongest over-indexing on Onet.pl (16.56× the country average). Demographically, the Karl Lagerfeld audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer
Demographics of Karl Lagerfeld fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 34.9 |
| Estimated audience size | 1,389,702 |
Audience persona
The typical Karl Lagerfeld fan in Germany is more female, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Onet.pl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 360,194 | 1.18× |
| Bayern | 260,871 | 1.17× |
| Baden-Württemberg | 196,330 | 1.04× |
| Niedersachsen | 135,940 | 1.01× |
| Hessen | 119,738 | 1.13× |
| Berlin | 88,324 | 1.42× |
| Sachsen | 61,208 | 0.9× |
| Schleswig-Holstein | 51,602 | 1.03× |
| Hamburg | 40,917 | 1.3× |
| Brandenburg | 40,129 | 0.93× |
| Rheinland-Pfalz | 38,033 | 0.55× |
| Thüringen | 30,233 | 0.85× |
| Sachsen-Anhalt | 29,835 | 0.83× |
| Mecklenburg-Vorpommern | 23,166 | 0.87× |
| Saarland | 15,637 | 0.92× |
| Bremen | 10,327 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Onet.pl | 16.56× | News |
| otoMoto.pl | 18.17× | Cars & Mobility |
| Allegro (auction website) | 11.94× | Shopping |
| JYSK | 4.97× | Home & Garden |
| Gala | 3.55× | News |
| Mid-century modern | 9.78× | Home & Garden |
| Novi Sad | 13.61× | Travel & Leisure |
| Wirtualna Polska | 10.52× | News |
| Ceca (singer) | 11.55× | Music & Radio |
| Borussia Dortmund | 1.74× | Sports |
| Jutarnji list | 8.62× | News |
| Twin Peaks | 11.47× | Movies & TV |
| Dnevni avaz | 7.55× | News |
| Red Star Belgrade | 15.27× | Sports |
| Kazakhstan | 6.74× | Travel & Leisure |
| Home Design | 3.06× | Home & Garden |
| DNEVNIK.hr | 10.19× | News |
| Večernji list | 7.52× | News |
| FK Partizan | 16.7× | Sports |
| PUDELEK | 8.47× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.19 |
| Quality Awareness | PREMIUM | 2.01 |
| Creativity | OPEN | 1.66 |
| Sustainability | BALANCE | 1.62 |
| Luxury Orientation | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Germany | 9.7% |
| France | 6.3% |
See Karl Lagerfeld audiences in other countries
More Fashion designer audiences in Germany
- Jean Paul Gaultier (1,492,705)
- Tom Ford (1,211,175)
- Vivienne Westwood (914,066)
- Gudrun Sjödén (903,417)
- Narciso Rodriguez (820,241)
Frequently asked questions
How many fans does Karl Lagerfeld have in Germany?
Karl Lagerfeld has an estimated audience of 1,389,702 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karl Lagerfeld fans?
68.2% of Karl Lagerfeld fans are female, 31.8% are male, with an average age of 34.9 years.
Which brands do Karl Lagerfeld fans like most?
Karl Lagerfeld fans show strongest brand affinity for Onet.pl (16.56×), otoMoto.pl (18.17×), and Allegro (auction website) (11.94×) over the country average.
Where do Karl Lagerfeld fans live in Germany?
Karl Lagerfeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach 360,194), Bayern (reach 260,871), and Baden-Württemberg (reach 196,330). These three regions account for the largest share of the active audience.
What other brands do Karl Lagerfeld fans also like?
Beyond Karl Lagerfeld itself, the audience over-indexes on otoMoto.pl (18.17×), Allegro (auction website) (11.94×), JYSK (4.97×), and Gala (3.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karl Lagerfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.