DNEVNIK.hr Audience in Germany
A data profile of the people who buy, follow and care about DNEVNIK.hr in Germany — modelled from more than twelve digital signal sources. DNEVNIK.hr has an estimated audience of 765,834 people in Germany.
The average DNEVNIK.hr fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Indoor soccer, Viber, Karl Lagerfeld, with strongest over-indexing on Indoor soccer (52.23× the country average).
Demographically, the DNEVNIK.hr audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DNEVNIK.hr fan in Germany is balanced, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.
At a glance
The key figures that characterise the DNEVNIK.hr profile in Germany.
Search interest · 12-month trend
Audience demographics of DNEVNIK.hr
46.8% are female, 53.2% are male, average age 42.3.
Gender split
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 42.3 |
| Estimated audience size | 765,834 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 31% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide DNEVNIK.hr audience comes from Germany.
| Country | Share |
|---|---|
| Croatia | 35.8% |
| Bosnia and Herzegovina | 15.5% |
| Germany | 14.8% |
Geography
Where the DNEVNIK.hr audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~400K | 3.55× | |
| 02 | Bayern | ~400K | 3.12× | |
| 03 | Hessen | ~100K | 2.09× | |
| 04 | Rheinland-Pfalz | ~70K | 1.72× | |
| 05 | Hamburg | ~20K | 1.13× | |
| 06 | Berlin | ~30K | 0.96× | |
| 07 | Nordrhein-Westfalen | ~100K | 0.87× | |
| 08 | Mecklenburg-Vorpommern | ~8K | 0.54× | |
| 09 | Bremen | ~3K | 0.52× | |
| 10 | Saarland | ~5K | 0.50× | |
| 11 | Niedersachsen | ~40K | 0.49× | |
| 12 | Schleswig-Holstein | ~10K | 0.46× | |
| 13 | Sachsen-Anhalt | ~8K | 0.38× | |
| 14 | Thüringen | ~7K | 0.37× | |
| 15 | Brandenburg | ~8K | 0.33× | |
| 16 | Sachsen | ~10K | 0.26× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DNEVNIK.hr audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indoor soccer | Sports | 52.23× | ||
| 02 | GNK Dinamo Zagreb | Sports | 16.29× | ||
| 03 | Duvet | Home & Garden | 15.69× | ||
| 04 | Dubrovnik | Travel & Leisure | 15.51× | ||
| 05 | Viber | Internet & Social Media | 14.53× | ||
| 06 | Karl Lagerfeld | Fashion & Accessoires | 10.19× | ||
| 07 | Controlled-access highway | Travel & Leisure | 7.50× | ||
| 08 | Graduation | Business & Career | 7.00× | ||
| 09 | Central heating | Home & Garden | 6.37× | ||
| 10 | Folk music | Music & Radio | 5.70× | ||
| 11 | Virtual reality | Technology & Electronics | 4.87× | ||
| 12 | Esso | Cars & Mobility | 4.21× | ||
| 13 | Online poker | Games | 3.58× | ||
| 14 | CAC 40 | Business & Career | 3.22× | ||
| 15 | BAUR | Shopping | 3.15× | ||
| 16 | Western Union | Business & Career | 3.09× | ||
| 17 | Singer-songwriter | Music & Radio | 2.72× | ||
| 18 | CHECK24 | Business & Career | 2.29× | ||
| 19 | Solar energy | Home & Garden | 2.18× | ||
| 20 | Online newspaper | News | 2.04× |
Personality of the DNEVNIK.hr audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 3.43× | |
| Need for Security | CONSERVATISM | 2.27× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.63× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Pet Ownership | JOY | 0.74× |
Frequently asked questions
How many fans does DNEVNIK.hr have in Germany?
DNEVNIK.hr has an estimated audience of 765,834 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of DNEVNIK.hr fans?
46.8% of DNEVNIK.hr fans are female, 53.2% are male, with an average age of 42.3 years.
Which brands do DNEVNIK.hr fans like most?
DNEVNIK.hr fans show strongest brand affinity for Indoor soccer (52.23×), Viber (14.53×), and Karl Lagerfeld (10.19×) over the country average.
Where do DNEVNIK.hr fans live in Germany?
DNEVNIK.hr fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~400K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do DNEVNIK.hr fans also like?
Beyond DNEVNIK.hr itself, the audience over-indexes on Viber (14.53×), Karl Lagerfeld (10.19×), Folk music (5.7×), and Esso (4.21×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for DNEVNIK.hr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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