Dubrovnik Audience in Germany
A data profile of the people who buy, follow and care about Dubrovnik in Germany — modelled from more than twelve digital signal sources. Dubrovnik has an estimated audience of 267,585 people in Germany.
The average Dubrovnik fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Zadar, Jutarnji list, Večernji list, with strongest over-indexing on Zadar (12.17× the country average).
Demographically, the Dubrovnik audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Tradition, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dubrovnik fan in Germany is balanced, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Zadar.
At a glance
The key figures that characterise the Dubrovnik profile in Germany.
Search interest · 12-month trend
Demographics of Dubrovnik fans
52.1% are female, 47.9% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.8 |
| Estimated audience size | 267,585 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Dubrovnik audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 23.7% |
| Croatia | 12.9% |
| United Kingdom | 5.9% |
Geography
Where the Dubrovnik audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.59× | |
| 02 | Berlin | ~20K | 1.33× | |
| 03 | Bayern | ~60K | 1.31× | |
| 04 | Baden-Württemberg | ~50K | 1.26× | |
| 05 | Hessen | ~20K | 1.16× | |
| 06 | Hamburg | ~7K | 1.15× | |
| 07 | Rheinland-Pfalz | ~10K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~60K | 1.02× | |
| 09 | Sachsen | ~10K | 0.88× | |
| 10 | Brandenburg | ~7K | 0.87× | |
| 11 | Niedersachsen | ~20K | 0.85× | |
| 12 | Saarland | ~3K | 0.83× | |
| 13 | Bremen | ~2K | 0.78× | |
| 14 | Thüringen | ~5K | 0.76× | |
| 15 | Sachsen-Anhalt | ~5K | 0.74× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dubrovnik audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Croatia Airlines | Travel & Leisure | 29.50× | ||
| 02 | Dalmatia | Travel & Leisure | 17.56× | ||
| 03 | Net.hr | News | 16.82× | ||
| 04 | GNK Dinamo Zagreb | Sports | 16.01× | ||
| 05 | Večernji list | News | 15.74× | ||
| 06 | DNEVNIK.hr | News | 15.51× | ||
| 07 | Jutarnji list | News | 14.81× | ||
| 08 | Index.hr | News | 14.35× | ||
| 09 | Marko Perković | Music & Radio | 13.80× | ||
| 10 | Zagreb | Travel & Leisure | 13.03× | ||
| 11 | Vijesti | News | 12.72× | ||
| 12 | Dnevni avaz | News | 12.35× | ||
| 13 | 24 sata (Serbia) | News | 12.25× | ||
| 14 | Zadar | Travel & Leisure | 12.17× | ||
| 15 | Croatia national football team | Sports | 11.40× | ||
| 16 | Blic | News | 10.03× | ||
| 17 | Croatian language | Politics & Society | 9.17× | ||
| 18 | DIY & Craft Ideas | Home & Garden | 6.81× | ||
| 19 | Croatia | Travel & Leisure | 6.58× | ||
| 20 | Alexander Zverev | Sports | 3.21× |
Personality of the Dubrovnik audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.49× | |
| Travelling | THRILL | 1.46× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.74× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Frequently asked questions
How many fans does Dubrovnik have in Germany?
Dubrovnik has an estimated audience of 267,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dubrovnik fans?
52.1% of Dubrovnik fans are female, 47.9% are male, with an average age of 38.8 years.
Which brands do Dubrovnik fans like most?
Dubrovnik fans show strongest brand affinity for Zadar (12.17×), Jutarnji list (14.81×), and Večernji list (15.74×) over the country average.
Where do Dubrovnik fans live in Germany?
Dubrovnik fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Dubrovnik fans also like?
Beyond Dubrovnik itself, the audience over-indexes on Jutarnji list (14.81×), Večernji list (15.74×), Dnevni avaz (12.35×), and Dalmatia (17.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dubrovnik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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