Dubrovnik Audience in Germany
Dubrovnik has an estimated audience of 267,585 people in Germany. 52.1% are female, 47.9% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zadar, Jutarnji list, Večernji list, Dnevni avaz, Dalmatia.
The average Dubrovnik fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zadar, Jutarnji list, Večernji list, with strongest over-indexing on Zadar (12.17× the country average). Demographically, the Dubrovnik audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Dubrovnik fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.8 |
| Estimated audience size | 267,585 |
Audience persona
The typical Dubrovnik fan in Germany is balanced, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Zadar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,408 | 1.08× |
| Bayern | 58,975 | 1.37× |
| Baden-Württemberg | 47,585 | 1.3× |
| Hessen | 24,461 | 1.2× |
| Niedersachsen | 22,402 | 0.86× |
| Berlin | 17,305 | 1.45× |
| Rheinland-Pfalz | 14,206 | 1.06× |
| Sachsen | 11,717 | 0.89× |
| Schleswig-Holstein | 10,105 | 1.05× |
| Brandenburg | 7,235 | 0.87× |
| Hamburg | 7,151 | 1.18× |
| Thüringen | 5,087 | 0.75× |
| Sachsen-Anhalt | 5,034 | 0.73× |
| Mecklenburg-Vorpommern | 3,341 | 0.65× |
| Saarland | 2,649 | 0.81× |
| Bremen | 1,703 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zadar | 12.17× | Travel & Leisure |
| Jutarnji list | 14.81× | News |
| Večernji list | 15.74× | News |
| Dnevni avaz | 12.35× | News |
| Dalmatia | 17.56× | Travel & Leisure |
| DNEVNIK.hr | 15.51× | News |
| Croatia Airlines | 29.5× | Travel & Leisure |
| Croatia | 6.58× | Travel & Leisure |
| DIY & Craft Ideas | 6.81× | Home & Garden |
| Net.hr | 16.82× | News |
| Blic | 10.03× | News |
| Index.hr | 14.35× | News |
| Croatian language | 9.17× | Politics & Society |
| GNK Dinamo Zagreb | 16.01× | Sports |
| Zagreb | 13.03× | Travel & Leisure |
| Vijesti | 12.72× | News |
| Croatia national football team | 11.4× | Sports |
| 24 sata (Serbia) | 12.25× | News |
| Marko Perković | 13.8× | Music & Radio |
| 24sata (Croatia) | 11.91× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.84 |
| Travelling | THRILL | 1.43 |
| Quality Awareness | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.3 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.9% |
| Croatia | 13.1% |
| United Kingdom | 6.0% |
See Dubrovnik audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Dubrovnik have in Germany?
Dubrovnik has an estimated audience of 267,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dubrovnik fans?
52.1% of Dubrovnik fans are female, 47.9% are male, with an average age of 38.8 years.
Which brands do Dubrovnik fans like most?
Dubrovnik fans show strongest brand affinity for Zadar (12.17×), Jutarnji list (14.81×), and Večernji list (15.74×) over the country average.
Where do Dubrovnik fans live in Germany?
Dubrovnik fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,408), Bayern (reach 58,975), and Baden-Württemberg (reach 47,585). These three regions account for the largest share of the active audience.
What other brands do Dubrovnik fans also like?
Beyond Dubrovnik itself, the audience over-indexes on Jutarnji list (14.81×), Večernji list (15.74×), Dnevni avaz (12.35×), and Dalmatia (17.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dubrovnik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.