Dubrovnik Audience in United States
Dubrovnik has an estimated audience of 308,372 people in United States. 56.1% are female, 43.9% are male, average age 44.8. Top regions: California, New York, Florida. Top brand affinities: Zadar, Hvar, Jutarnji list, Dalmatia, Dnevni avaz.
The average Dubrovnik fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Zadar, Hvar, Jutarnji list, with strongest over-indexing on Zadar (111.21× the country average). Demographically, the Dubrovnik audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Dubrovnik fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.8 |
| Estimated audience size | 308,372 |
Audience persona
The typical Dubrovnik fan in United States is more female, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Zadar.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,282 | 1.31× |
| New York | 31,302 | 1.82× |
| Florida | 25,105 | 1.2× |
| Texas | 23,489 | 0.89× |
| Illinois | 13,040 | 1.27× |
| New Jersey | 11,345 | 1.45× |
| Pennsylvania | 10,129 | 0.98× |
| Massachusetts | 9,907 | 1.63× |
| Virginia | 9,448 | 1.26× |
| Washington | 9,061 | 1.46× |
| North Carolina | 8,734 | 0.94× |
| Georgia | 8,663 | 0.91× |
| Colorado | 7,849 | 1.61× |
| Ohio | 7,713 | 0.81× |
| Michigan | 7,035 | 0.87× |
| Arizona | 6,026 | 0.96× |
| Maryland | 5,326 | 1× |
| Tennessee | 4,642 | 0.75× |
| Minnesota | 4,617 | 1.04× |
| Oregon | 4,592 | 1.3× |
| Wisconsin | 4,468 | 0.96× |
| Missouri | 4,168 | 0.84× |
| Connecticut | 4,156 | 1.34× |
| Indiana | 3,823 | 0.68× |
| South Carolina | 3,709 | 0.8× |
| Utah | 3,470 | 1.26× |
| Louisiana | 2,759 | 0.69× |
| Nevada | 2,656 | 0.89× |
| Kentucky | 2,653 | 0.69× |
| Washington, District of Columbia | 2,339 | 2.52× |
| Alabama | 2,285 | 0.53× |
| Oklahoma | 1,960 | 0.57× |
| Iowa | 1,884 | 0.74× |
| Kansas | 1,757 | 0.72× |
| Idaho | 1,665 | 1.08× |
| New Hampshire | 1,459 | 1.2× |
| Arkansas | 1,436 | 0.57× |
| Hawaii | 1,342 | 1.01× |
| Maine | 1,291 | 1.17× |
| Nebraska | 1,144 | 0.74× |
| Rhode Island | 1,068 | 1.09× |
| Mississippi | 1,001 | 0.39× |
| New Mexico | 940 | 0.61× |
| Montana | 919 | 1.07× |
| West Virginia | 723 | 0.5× |
| Alaska | 686 | 1.04× |
| Vermont | 677 | 1.25× |
| Delaware | 625 | 0.74× |
| South Dakota | 372 | 0.52× |
| North Dakota | 362 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zadar | 111.21× | Travel & Leisure |
| Hvar | 266.09× | Travel & Leisure |
| Jutarnji list | 176.36× | News |
| Dalmatia | 170.81× | Travel & Leisure |
| Dnevni avaz | 95.15× | News |
| Index.hr | 160.47× | News |
| Croatia | 37.81× | Travel & Leisure |
| Vijesti | 103.92× | News |
| Corfu | 77.47× | Travel & Leisure |
| Croatian language | 45.91× | Politics & Society |
| Ennio Morricone | 60.05× | Music & Radio |
| Final Destination | 4.09× | Movies & TV |
| Don Henley | 20× | Music & Radio |
| Newark Liberty International Airport | 26.7× | Travel & Leisure |
| Montenegro | 25.88× | Travel & Leisure |
| Reykjavík | 19× | Travel & Leisure |
| Adriatic Sea | 29.75× | Travel & Leisure |
| United Airlines | 3.51× | Travel & Leisure |
| Fitness and wellness | 1.57× | Sports |
| Driving test | 16.27× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.29 |
| Patriotism | CONSERVATISM | 2.19 |
| Quality Awareness | PREMIUM | 2.05 |
| Indulgence | JOY | 1.51 |
| Design Affinity | PREMIUM | 1.48 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.9% |
| Croatia | 13.1% |
| United Kingdom | 6.0% |
See Dubrovnik audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Dubrovnik have in United States?
Dubrovnik has an estimated audience of 308,372 people in United States, concentrated in California and New York.
What is the gender split and age of Dubrovnik fans?
56.1% of Dubrovnik fans are female, 43.9% are male, with an average age of 44.8 years.
Which brands do Dubrovnik fans like most?
Dubrovnik fans show strongest brand affinity for Zadar (111.21×), Hvar (266.09×), and Jutarnji list (176.36×) over the country average.
Where do Dubrovnik fans live in United States?
Dubrovnik fans in United States are most concentrated in California (reach 44,282), New York (reach 31,302), and Florida (reach 25,105). These three regions account for the largest share of the active audience.
What other brands do Dubrovnik fans also like?
Beyond Dubrovnik itself, the audience over-indexes on Hvar (266.09×), Jutarnji list (176.36×), Dalmatia (170.81×), and Dnevni avaz (95.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dubrovnik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.