Rascasse Audience Intelligence

Dubrovnik Audience in United States

A data profile of the people who buy, follow and care about Dubrovnik in United States — modelled from more than twelve digital signal sources. Dubrovnik has an estimated audience of 308,372 people in United States.

#605among City in United States#5621among POI in United States#3969in Travel & Leisure

The average Dubrovnik fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Zadar, Hvar, Jutarnji list, with strongest over-indexing on Zadar (111.21× the country average).

Demographically, the Dubrovnik audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dubrovnik fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Zadar.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dubrovnik profile in United States.

Audience size
308K
in United States
Gender
56.1%♀
43.9% male
Age
44.8
average years
Country rank
#47664
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dubrovnik fans

56.1% are female, 43.9% are male, average age 44.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Dubrovnik audience in United States
MetricValue
Female56.1%
Male43.9%
Average age44.8
Estimated audience size308,372
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Dubrovnik audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3916%
40-4925%
50+34%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Dubrovnik audience comes from United States.

Worldwide audience distribution share by country for Dubrovnik
CountryShare
Italy23.7%
Croatia12.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dubrovnik audience in United States is strongest.

Fig. 05

Top regions by affinity

Dubrovnik fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.23×
02New York~30K1.85×
03Massachusetts~10K1.59×
04Colorado~7K1.52×
05New Jersey~10K1.41×
06Washington~9K1.39×
07Connecticut~4K1.34×
08Vermont<1K1.30×
09Utah~4K1.27×
10California~40K1.23×
11Oregon~4K1.22×
12Virginia~9K1.21×
13New Hampshire~1K1.21×
14Illinois~10K1.18×
15Maine~1K1.18×
16Florida~20K1.14×
17Rhode Island~1K1.13×
18Montana<1K1.13×
19Alaska<1K1.12×
20Idaho~2K1.11×
21Minnesota~5K1.07×
22Hawaii~1K1.00×
23Maryland~5K0.99×
24Wisconsin~5K0.97×
25Pennsylvania~10K0.94×
26Arizona~6K0.93×
27North Carolina~9K0.92×
28Georgia~9K0.90×
29Michigan~7K0.87×
30Nevada~3K0.85×
31Delaware<1K0.84×
32Texas~20K0.83×
33Missouri~4K0.83×
34South Carolina~4K0.83×
35Ohio~8K0.82×
36Tennessee~5K0.79×
37Kansas~2K0.78×
38Nebraska~1K0.78×
39Iowa~2K0.76×
40Louisiana~3K0.73×
41South Dakota<1K0.73×
42North Dakota<1K0.73×
43Kentucky~3K0.71×
44New Mexico~1K0.71×
45Indiana~4K0.68×
46West Virginia<1K0.63×
47Oklahoma~2K0.62×
48Arkansas~2K0.61×
49Alabama~3K0.60×
50Mississippi~1K0.53×
Fig. 06

Affinity by region

Affinity by region — Dubrovnik, United States
0.53×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dubrovnik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dubrovnik audience
#·InterestCategoryAffinity×
01HvarTravel & Leisure266.09×
02Jutarnji listNews176.36×
03DalmatiaTravel & Leisure170.81×
04Index.hrNews160.47×
05ZadarTravel & Leisure111.21×
06VijestiNews103.92×
07Dnevni avazNews95.15×
08CorfuTravel & Leisure77.47×
09Ennio MorriconeMusic & Radio60.05×
10Plitvice Lakes National ParkTravel & Leisure54.42×
11Croatian languagePolitics & Society45.91×
12CroatiaTravel & Leisure37.81×
13Adriatic SeaTravel & Leisure29.75×
14Newark Liberty International AirportTravel & Leisure26.70×
15MontenegroTravel & Leisure25.88×
16Don HenleyMusic & Radio20.00×
17ReykjavíkTravel & Leisure19.00×
18Driving testCars & Mobility16.27×
19United AirlinesTravel & Leisure3.51×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dubrovnik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dubrovnik audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.36×
TravellingTHRILL2.00×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dubrovnik audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Price SensitivityPREMIUM0.88×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dubrovnik have in United States?

Dubrovnik has an estimated audience of 308,372 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dubrovnik fans?

56.1% of Dubrovnik fans are female, 43.9% are male, with an average age of 44.8 years.

03

Which brands do Dubrovnik fans like most?

Dubrovnik fans show strongest brand affinity for Zadar (111.21×), Hvar (266.09×), and Jutarnji list (176.36×) over the country average.

04

Where do Dubrovnik fans live in United States?

Dubrovnik fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dubrovnik fans also like?

Beyond Dubrovnik itself, the audience over-indexes on Hvar (266.09×), Jutarnji list (176.36×), Dalmatia (170.81×), and Dnevni avaz (95.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dubrovnik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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