Montenegro Audience in United States
Montenegro has an estimated audience of 786,321 people in United States. 48.7% are female, 51.3% are male, average age 39.0. Top regions: California, New York, Florida. Top brand affinities: Bosnia and Herzegovina, Belgrade, Kirsten Dunst, Balkans, Serbian language.
The average Montenegro fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bosnia and Herzegovina, Belgrade, Kirsten Dunst, with strongest over-indexing on Bosnia and Herzegovina (74.17× the country average). Demographically, the Montenegro audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Montenegro fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 39.0 |
| Estimated audience size | 786,321 |
Audience persona
The typical Montenegro fan in United States is balanced, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Bosnia and Herzegovina.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 102,937 | 1.19× |
| New York | 78,785 | 1.79× |
| Florida | 63,542 | 1.19× |
| Texas | 60,164 | 0.89× |
| Illinois | 33,106 | 1.26× |
| New Jersey | 26,027 | 1.3× |
| Pennsylvania | 25,071 | 0.95× |
| Massachusetts | 23,535 | 1.52× |
| Georgia | 23,329 | 0.96× |
| North Carolina | 22,826 | 0.96× |
| Virginia | 22,615 | 1.18× |
| Washington | 20,935 | 1.33× |
| Michigan | 20,537 | 1× |
| Ohio | 18,809 | 0.78× |
| Colorado | 17,103 | 1.38× |
| Arizona | 14,702 | 0.92× |
| Maryland | 13,956 | 1.03× |
| Tennessee | 13,109 | 0.83× |
| Connecticut | 11,797 | 1.5× |
| Indiana | 11,189 | 0.78× |
| Oregon | 10,986 | 1.22× |
| South Carolina | 10,962 | 0.93× |
| Minnesota | 10,862 | 0.96× |
| Wisconsin | 10,789 | 0.91× |
| Missouri | 10,672 | 0.84× |
| Utah | 7,895 | 1.12× |
| Nevada | 7,487 | 0.98× |
| Louisiana | 7,273 | 0.72× |
| Kentucky | 6,994 | 0.71× |
| Oklahoma | 6,481 | 0.74× |
| Alabama | 6,291 | 0.57× |
| Iowa | 4,853 | 0.75× |
| Kansas | 4,712 | 0.76× |
| Washington, District of Columbia | 4,248 | 1.8× |
| Arkansas | 4,245 | 0.66× |
| Idaho | 3,985 | 1.01× |
| Maine | 3,846 | 1.37× |
| New Hampshire | 3,459 | 1.12× |
| Hawaii | 3,419 | 1.01× |
| Nebraska | 3,399 | 0.86× |
| Mississippi | 3,152 | 0.49× |
| New Mexico | 2,981 | 0.76× |
| Rhode Island | 2,829 | 1.13× |
| Montana | 2,286 | 1.05× |
| West Virginia | 2,070 | 0.57× |
| Alaska | 1,798 | 1.07× |
| Delaware | 1,778 | 0.82× |
| Vermont | 1,723 | 1.25× |
| South Dakota | 1,179 | 0.65× |
| North Dakota | 1,003 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bosnia and Herzegovina | 74.17× | Travel & Leisure |
| Belgrade | 59.19× | Travel & Leisure |
| Kirsten Dunst | 21.99× | Movies & TV |
| Balkans | 31.06× | Travel & Leisure |
| Serbian language | 45.07× | Politics & Society |
| Red Star Belgrade | 80.4× | Sports |
| Serbia national football team | 58.04× | Sports |
| Croatia | 30.71× | Travel & Leisure |
| Novi Sad | 56.07× | Travel & Leisure |
| Sarajevo | 82.19× | Travel & Leisure |
| Novak Djokovic | 17.16× | Sports |
| Republic of Macedonia | 44.76× | Travel & Leisure |
| Serbia | 27.32× | Travel & Leisure |
| S.A.R.S. | 43.29× | Music & Radio |
| Zvezde Granda | 106.83× | Movies & TV |
| Adam Levine | 21.24× | Music & Radio |
| Kosovo | 28.55× | Travel & Leisure |
| Ceca (singer) | 93.27× | Music & Radio |
| Zagreb | 49.04× | Travel & Leisure |
| Jelena Karleuša | 84.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.58 |
| Need for Security | CONSERVATISM | 1.45 |
| Tradition | CONSERVATISM | 1.38 |
| Luxury Orientation | PREMIUM | 1.37 |
| Quality Awareness | PREMIUM | 1.36 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.8% |
| Germany | 7.0% |
| Serbia | 6.4% |
See Montenegro audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Montenegro have in United States?
Montenegro has an estimated audience of 786,321 people in United States, concentrated in California and New York.
What is the gender split and age of Montenegro fans?
48.7% of Montenegro fans are female, 51.3% are male, with an average age of 39.0 years.
Which brands do Montenegro fans like most?
Montenegro fans show strongest brand affinity for Bosnia and Herzegovina (74.17×), Belgrade (59.19×), and Kirsten Dunst (21.99×) over the country average.
Where do Montenegro fans live in United States?
Montenegro fans in United States are most concentrated in California (reach 102,937), New York (reach 78,785), and Florida (reach 63,542). These three regions account for the largest share of the active audience.
What other brands do Montenegro fans also like?
Beyond Montenegro itself, the audience over-indexes on Belgrade (59.19×), Kirsten Dunst (21.99×), Balkans (31.06×), and Serbian language (45.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Montenegro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.