S.A.R.S. Audience in United States
S.A.R.S. has an estimated audience of 759,301 people in United States. 54.1% are female, 45.9% are male, average age 35.6. Top brand affinities: Jamie Dornan, Lepa Brena, Air Serbia, Luka Dončić, Novak Djokovic.
Top brand affinities include Jamie Dornan, Lepa Brena, Air Serbia, with strongest over-indexing on Jamie Dornan (36.34× the country average). Demographically, the S.A.R.S. audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of S.A.R.S. fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 35.6 |
| Estimated audience size | 759,301 |
Audience persona
The typical S.A.R.S. fan in United States is balanced, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Jamie Dornan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jamie Dornan | 36.34× | Movies & TV |
| Lepa Brena | 279.4× | Fashion & Accessoires |
| Air Serbia | 144.42× | Travel & Leisure |
| Luka Dončić | 14.15× | Sports |
| Novak Djokovic | 17.12× | Sports |
| Red Star Belgrade | 66.08× | Sports |
| Serbian SuperLiga | 74.46× | Sports |
| Adam Levine | 21.08× | Music & Radio |
| Chase (bank) | 4.4× | Business & Career |
| Autism Awareness | 8.31× | Health |
| Škoda Auto | 18.46× | Cars & Mobility |
| Kia Sportage | 17.06× | Cars & Mobility |
| Payoneer | 40.4× | Business & Career |
| Polo Ralph Lauren | 11.28× | Fashion & Accessoires |
| Luka Modrić | 22.62× | Sports |
| Larry Page | 20× | Politics & Society |
| FC Bayern Munich | 5.08× | Sports |
| Daiso | 13.74× | Fashion & Accessoires |
| Armageddon (1998 film) | 16.65× | Movies & TV |
| GNK Dinamo Zagreb | 56.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Luxury Orientation | PREMIUM | 1.83 |
| Design Affinity | PREMIUM | 1.73 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Quality Awareness | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 53.5% |
| India | 11.1% |
| Saudi Arabia | 8.3% |
See S.A.R.S. audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for S.A.R.S.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.