FreshBooks Audience in United States

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FreshBooks has an estimated audience of 637,274 people in United States. 44.6% are female, 55.4% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Kirsten Dunst, Peter Thiel, Thandie Newton, World Chess Championship, Javier Bardem.

The average FreshBooks fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kirsten Dunst, Peter Thiel, Thandie Newton, with strongest over-indexing on Kirsten Dunst (72.12× the country average). Demographically, the FreshBooks audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of FreshBooks fans

Demographic split for FreshBooks audience in United States
MetricValue
Female44.6%
Male55.4%
Average age38.1
Estimated audience size637,274

Audience persona

The typical FreshBooks fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kirsten Dunst.

Top regions in United States

Top regions ranked by reach for FreshBooks in United States
RegionReachAffinity
California86,7911.24×
Texas56,6141.03×
Florida55,2281.28×
New York37,9521.07×
Georgia22,4951.15×
North Carolina20,5051.07×
Pennsylvania17,9190.84×
Illinois17,9090.84×
New Jersey15,6790.97×
Massachusetts15,1721.21×
Colorado14,5051.44×
Ohio14,1090.72×
Washington14,0171.1×
Michigan13,3060.8×
Arizona13,1591.01×
Virginia12,9760.84×
Tennessee12,3420.97×
Missouri11,0021.07×
Oregon10,0921.38×
Maryland10,0660.92×
South Carolina9,5220.99×
Minnesota8,3490.91×
Wisconsin8,1910.85×
Louisiana8,1010.99×
Indiana8,0300.69×
Alabama7,4810.84×
Utah6,7671.19×
Kentucky6,5420.82×
Connecticut6,1670.96×
Nevada5,8250.95×
Oklahoma5,4040.76×
Idaho4,3081.35×
Arkansas4,2940.82×
Iowa4,2180.8×
Kansas3,5740.71×
Mississippi3,3880.65×
Hawaii3,2861.2×
Montana3,2401.83×
New Hampshire3,1391.25×
Maine2,8371.24×
Nebraska2,5090.79×
New Mexico2,4870.78×
Alaska2,1771.6×
Washington, District of Columbia2,1711.13×
Vermont1,6131.44×
Rhode Island1,5350.76×
West Virginia1,5310.52×
Wyoming1,1311.2×
Delaware1,0910.62×
South Dakota1,0760.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FreshBooks audience
BrandAffinityCategory
Kirsten Dunst72.12×Movies & TV
Peter Thiel61.18×Business & Career
Thandie Newton64.59×Movies & TV
World Chess Championship91.81×Sports
Javier Bardem37.33×Movies & TV
Magnus Carlsen65.5×Sports
Kenneth Branagh66.16×Movies & TV
Paperless Post55.29×Shopping
Marlon Brando33.28×Movies & TV
Cafe Rio53.17×Food & Beverages
The UPS Store7.63×Shopping
DocuSign18.01×Technology & Electronics
QuickBooks15.43×Home & Garden
Wild Wing Cafe71.84×Food & Beverages
Accounting software17.77×Business & Career
TurboTax10.04×Business & Career
Chess with Friends97.28×Games
Xero (software)49.05×
Mark Wahlberg14.77×Movies & TV
Payoneer72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FreshBooks audience
TraitClusterScore
Risk AppetiteTHRILL3.62
LGBTQ+ IdentityOPEN3.55
Luxury OrientationPREMIUM2.64
Quality AwarenessPREMIUM1.88
TravellingTHRILL1.84
Career OrientationPOWER1.71

Worldwide distribution

Worldwide audience distribution share by country for FreshBooks
CountryShare
United States49.3%
Canada10.5%
United Kingdom8.3%

See FreshBooks audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does FreshBooks have in United States?

FreshBooks has an estimated audience of 637,274 people in United States, concentrated in California and Texas.

What is the gender split and age of FreshBooks fans?

44.6% of FreshBooks fans are female, 55.4% are male, with an average age of 38.1 years.

Which brands do FreshBooks fans like most?

FreshBooks fans show strongest brand affinity for Kirsten Dunst (72.12×), Peter Thiel (61.18×), and Thandie Newton (64.59×) over the country average.

Where do FreshBooks fans live in United States?

FreshBooks fans in United States are most concentrated in California (reach 86,791), Texas (reach 56,614), and Florida (reach 55,228). These three regions account for the largest share of the active audience.

What other brands do FreshBooks fans also like?

Beyond FreshBooks itself, the audience over-indexes on Peter Thiel (61.18×), Thandie Newton (64.59×), World Chess Championship (91.81×), and Javier Bardem (37.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FreshBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.