Rascasse Audience Intelligence

FreshBooks Target Market in United States

A data profile of the people who buy, follow and care about FreshBooks in United States — modelled from more than twelve digital signal sources. FreshBooks has an estimated audience of 614,303 people in United States.

#3343among Brand in United States#933in Technology & Electronics

The average FreshBooks fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Kirsten Dunst, Peter Thiel, Thandie Newton, with strongest over-indexing on Kirsten Dunst (72.12× the country average).

Demographically, the FreshBooks audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FreshBooks fan in United States is more male, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Kirsten Dunst.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FreshBooks profile in United States.

Audience size
614K
in United States
Gender
44.6%♀
55.4% male
Age
38.1
average years
Country rank
#32344
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FreshBooks

44.6% are female, 55.4% are male, average age 38.1.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for FreshBooks audience in United States
MetricValue
Female44.6%
Male55.4%
Average age38.1
Estimated audience size614,303
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the FreshBooks audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

49.6%

of the worldwide FreshBooks audience comes from United States.

Worldwide audience distribution share by country for FreshBooks
CountryShare
United States49.6%
Canada10.6%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FreshBooks audience in United States is strongest.

Fig. 05

Top regions by affinity

FreshBooks customers by region in United States
#RegionReachAffinity×
01Montana~3K1.76×
02Alaska~2K1.44×
03Vermont~2K1.43×
04Idaho~4K1.40×
05Maine~3K1.38×
06Oregon~10K1.35×
07Colorado~10K1.34×
08New Hampshire~3K1.27×
09Florida~50K1.23×
10Massachusetts~10K1.19×
11Hawaii~3K1.14×
12California~80K1.12×
13Utah~6K1.10×
14Georgia~20K1.07×
15Washington~10K1.05×
16Missouri~10K1.03×
17Washington, District of Columbia~2K1.03×
18Connecticut~7K1.02×
19North Carolina~20K1.01×
20Tennessee~10K0.99×
21South Carolina~10K0.99×
22Louisiana~8K0.99×
23New York~40K0.98×
24Arizona~10K0.98×
25Texas~50K0.97×
26Nevada~6K0.96×
27New Jersey~20K0.95×
28Maryland~10K0.90×
29Minnesota~8K0.90×
30Nebraska~3K0.90×
31South Dakota~1K0.89×
32Arkansas~5K0.87×
33Virginia~10K0.86×
34New Mexico~3K0.86×
35North Dakota~1K0.86×
36Pennsylvania~20K0.85×
37Wisconsin~8K0.85×
38Oklahoma~6K0.84×
39Rhode Island~2K0.84×
40Alabama~7K0.82×
41Kentucky~6K0.80×
42Illinois~20K0.79×
43Iowa~4K0.79×
44Michigan~10K0.78×
45Delaware~1K0.77×
46Ohio~10K0.74×
47Kansas~4K0.74×
48Mississippi~4K0.73×
49Indiana~8K0.72×
50West Virginia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — FreshBooks, United States
0.71×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FreshBooks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FreshBooks audience
#·InterestCategoryAffinity×
01Chess with FriendsGames97.28×
02World Chess ChampionshipSports91.81×
03Kirsten DunstMovies & TV72.12×
04Wild Wing CafeFood & Beverages71.84×
05Kenneth BranaghMovies & TV66.16×
06Magnus CarlsenSports65.50×
07Thandie NewtonMovies & TV64.59×
08Peter ThielBusiness & Career61.18×
09Paperless PostShopping55.29×
10Cafe RioFood & Beverages53.17×
11Javier BardemMovies & TV37.33×
12Marlon BrandoMovies & TV33.28×
13Antony StarrMovies & TV31.13×
14Jessie BuckleyMovies & TV18.75×
15DocuSignTechnology & Electronics18.01×
16Accounting softwareBusiness & Career17.77×
17QuickBooksHome & Garden15.43×
18Mark WahlbergMovies & TV14.77×
19TurboTaxBusiness & Career10.04×
20The UPS StoreShopping7.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FreshBooks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FreshBooks audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.81×
SpiritualityBALANCE1.74×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FreshBooks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.99×
ExtroversionTHRILL1.05×
Community OrientationOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FreshBooks's target market in United States?

FreshBooks's target market in United States covers an estimated 614,303 people, concentrated in California and Florida.

02

What is the gender split and age of FreshBooks customers?

44.6% of the FreshBooks audience are female, 55.4% are male, with an average age of 38.1 years.

03

Which brands do FreshBooks fans like most?

FreshBooks fans show strongest brand affinity for Kirsten Dunst (72.12×), Peter Thiel (61.18×), and Thandie Newton (64.59×) over the country average.

04

Where do FreshBooks fans live in United States?

FreshBooks fans in United States are most concentrated in California (reach ~80K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do FreshBooks fans also like?

Beyond FreshBooks itself, the audience over-indexes on Peter Thiel (61.18×), Thandie Newton (64.59×), World Chess Championship (91.81×), and Javier Bardem (37.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See FreshBooks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FreshBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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