Rascasse Audience Intelligence

Wild Wing Cafe Target Market in United States

A data profile of the people who buy, follow and care about Wild Wing Cafe in United States — modelled from more than twelve digital signal sources. Wild Wing Cafe has an estimated audience of 404,768 people in United States.

#132among Restaurants in United States#4286among Brand in United States#2179in Food & Beverages

The average Wild Wing Cafe fan in United States is 41.4 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, South Carolina, Tennessee.

Top brand affinities include Purebaby, Famous Dave's, Cheddar's Casual Café, with strongest over-indexing on Purebaby (610.16× the country average).

Demographically, the Wild Wing Cafe audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild Wing Cafe fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Purebaby.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild Wing Cafe profile in United States.

Audience size
405K
in United States
Gender
55.5%♀
44.5% male
Age
41.4
average years
Country rank
#41350
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wild Wing Cafe

55.5% are female, 44.5% are male, average age 41.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Wild Wing Cafe audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.4
Estimated audience size404,768
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Wild Wing Cafe audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Wild Wing Cafe audience comes from United States.

Worldwide audience distribution share by country for Wild Wing Cafe
CountryShare
United States97.5%
Germany0.9%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild Wing Cafe audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild Wing Cafe customers by region in United States
#RegionReachAffinity×
01Georgia~200K15.74×
02South Carolina~80K12.86×
03Tennessee~70K8.43×
04North Carolina~70K5.33×
05Virginia~30K2.71×
06Alabama~10K2.57×
07Alaska<1K0.85×
08North Dakota<1K0.85×
09Montana<1K0.83×
10South Dakota<1K0.83×
11Vermont<1K0.83×
12Idaho~2K0.82×
13Hawaii~1K0.82×
14Rhode Island~1K0.82×
15New Mexico~2K0.81×
16Nebraska~2K0.80×
17New Hampshire~1K0.80×
18Maine~1K0.80×
19Delaware<1K0.80×
20Iowa~3K0.79×
21Utah~3K0.76×
22Kansas~2K0.74×
23Oregon~3K0.73×
24Oklahoma~3K0.73×
25Nevada~3K0.73×
26Arkansas~2K0.72×
27West Virginia~1K0.71×
28Connecticut~3K0.70×
29Mississippi~2K0.69×
30Minnesota~4K0.66×
31Washington, District of Columbia<1K0.65×
32Wisconsin~4K0.64×
33Louisiana~3K0.58×
34Washington~5K0.57×
35Missouri~4K0.56×
36Arizona~4K0.53×
37Massachusetts~4K0.52×
38Colorado~3K0.50×
39Kentucky~3K0.49×
40Indiana~4K0.48×
41Michigan~5K0.43×
42New Jersey~4K0.40×
43Maryland~3K0.40×
44Illinois~5K0.35×
45Ohio~4K0.33×
46Pennsylvania~4K0.32×
47Florida~7K0.25×
48New York~6K0.24×
49California~10K0.23×
50Texas~7K0.20×
Fig. 06

Affinity by region

Affinity by region — Wild Wing Cafe, United States
0.20×1.00×15.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild Wing Cafe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild Wing Cafe audience
#·InterestCategoryAffinity×
01PurebabyKids & Family610.16×
02Colruyt (supermarket)Food & Beverages308.59×
03Tesco KipaShopping156.03×
04Tripoli, LebanonTravel & Leisure87.08×
05Lana ParrillaMovies & TV66.47×
06Famous Dave'sFood & Beverages54.84×
07Koningin Juliana TorenTravel & Leisure54.41×
08Joseph Parker (boxer)Sports49.29×
09nandosFood & Beverages36.12×
10Cheddar's Casual CaféFood & Beverages32.71×
11Quaker Steak & LubeBusiness & Career30.26×
12Sveriges TelevisionTechnology & Electronics27.51×
13Hilton Head Island, South CarolinaTravel & Leisure14.81×
14M&T BankBusiness & Career8.08×
15Buffalo wingFood & Beverages6.64×
16Penn Station (restaurant)Food & Beverages5.39×
17WingstopFood & Beverages3.66×
18Buffalo Wild WingsFood & Beverages3.48×
19Chipotle Mexican GrillFood & Beverages3.13×
20Georgia (U.S. state)Travel & Leisure2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild Wing Cafe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild Wing Cafe audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
Healthy LifestyleBALANCE1.30×
SpiritualityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild Wing Cafe audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.91×
Early Adopter MentalityPOWER0.91×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wild Wing Cafe's target market in United States?

Wild Wing Cafe's target market in United States covers an estimated 404,768 people, concentrated in Georgia and South Carolina.

02

What is the gender split and age of Wild Wing Cafe customers?

55.5% of the Wild Wing Cafe audience are female, 44.5% are male, with an average age of 41.4 years.

03

Which brands do Wild Wing Cafe fans like most?

Wild Wing Cafe fans show strongest brand affinity for Purebaby (610.16×), Famous Dave's (54.84×), and Cheddar's Casual Café (32.71×) over the country average.

04

Where do Wild Wing Cafe fans live in United States?

Wild Wing Cafe fans in United States are most concentrated in Georgia (reach ~200K), South Carolina (reach ~80K), and Tennessee (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wild Wing Cafe fans also like?

Beyond Wild Wing Cafe itself, the audience over-indexes on Famous Dave's (54.84×), Cheddar's Casual Café (32.71×), Lana Parrilla (66.47×), and Colruyt (supermarket) (308.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wild Wing Cafe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Wing Cafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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