nandos Audience in United States

nandos logo

nandos has an estimated audience of 1,101,049 people in United States. 57.7% are female, 42.3% are male, average age 29.7. Top regions: Texas, Illinois, Maryland. Top brand affinities: Piri piri, Johannesburg, Giant Food, M&T Bank, Indian Premier League.

The average nandos fan in United States is 29.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, Maryland. Top brand affinities include Piri piri, Johannesburg, Giant Food, with strongest over-indexing on Piri piri (107.14× the country average). Demographically, the nandos audience skews more female with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of nandos fans

Demographic split for nandos audience in United States
MetricValue
Female57.7%
Male42.3%
Average age29.7
Estimated audience size1,101,049

Audience persona

The typical nandos fan in United States is more female, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Piri piri.

Top regions in United States

Top regions ranked by reach for nandos in United States
RegionReachAffinity
Texas152,6571.61×
Illinois149,3354.07×
Maryland116,0066.13×
Virginia107,0333.99×
California69,5020.57×
Georgia69,4452.05×
Arizona52,0992.32×
New York43,0210.7×
Washington, District of Columbia39,45411.92×
Florida37,7050.51×
Massachusetts26,5511.22×
Pennsylvania20,3360.55×
New Jersey19,0970.68×
North Carolina17,3330.52×
Indiana15,3710.76×
Washington14,5620.66×
Ohio14,4610.43×
Michigan12,8210.45×
Tennessee9,1810.42×
Colorado7,8190.45×
Wisconsin7,6520.46×
Minnesota7,0360.45×
Missouri6,4650.36×
South Carolina6,1000.37×
Kentucky5,5360.4×
Arkansas5,1100.56×
Oregon5,0560.4×
Connecticut5,0550.46×
Alabama4,7440.31×
Nevada4,6730.44×
Louisiana4,4310.31×
Oklahoma4,1130.34×
Utah4,0310.41×
Kansas3,2730.38×
Iowa2,9220.32×
Mississippi2,2140.24×
Delaware1,9680.65×
West Virginia1,8430.36×
Nebraska1,7980.33×
Hawaii1,6350.35×
New Hampshire1,5620.36×
New Mexico1,5180.27×
Maine1,4110.36×
Idaho1,3800.25×
Rhode Island1,3780.39×
Montana6250.2×
Vermont6240.32×
South Dakota6210.24×
Alaska6060.26×
North Dakota5830.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for nandos audience
BrandAffinityCategory
Piri piri107.14×Food & Beverages
Johannesburg27.14×Travel & Leisure
Giant Food15.91×Food & Beverages
M&T Bank10.03×Business & Career
Indian Premier League5.62×Sports
Punjab, Pakistan12.96×Travel & Leisure
RIVERSIDE13×Music & Radio
Sabrina Carpenter5.04×Music & Radio
Food and drink1.7×Food & Beverages
Jewel-Osco8.21×Shopping
Pakistani clothing9.52×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Sweetgreen7.55×Food & Beverages
Wawa Inc.3.68×Shopping
Toronto-Dominion Bank5.16×Business & Career
Fitness and wellness1.57×Sports
Pakistan national cricket team14.92×Sports
United States1.7×Travel & Leisure
Beverages1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by nandos audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Pet OwnershipJOY1.59
Luxury OrientationPREMIUM1.49
IndulgenceJOY1.47
Urban LifestyleOPEN1.39
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for nandos
CountryShare
United Kingdom33.8%
United States10.8%
Australia8.9%

See nandos audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does nandos have in United States?

nandos has an estimated audience of 1,101,049 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of nandos fans?

57.7% of nandos fans are female, 42.3% are male, with an average age of 29.7 years.

Which brands do nandos fans like most?

nandos fans show strongest brand affinity for Piri piri (107.14×), Johannesburg (27.14×), and Giant Food (15.91×) over the country average.

Where do nandos fans live in United States?

nandos fans in United States are most concentrated in Texas (reach 152,657), Illinois (reach 149,335), and Maryland (reach 116,006). These three regions account for the largest share of the active audience.

What other brands do nandos fans also like?

Beyond nandos itself, the audience over-indexes on Johannesburg (27.14×), Giant Food (15.91×), M&T Bank (10.03×), and Indian Premier League (5.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for nandos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.