Rascasse Audience Intelligence

nandos Target Market in United States

A data profile of the people who buy, follow and care about nandos in United States — modelled from more than twelve digital signal sources. nandos has an estimated audience of 1,076,272 people in United States.

#86among Restaurants in United States#2293among Brand in United States#1267in Food & Beverages

The average nandos fan in United States is 29.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Illinois, Maryland.

Top brand affinities include Piri piri, Johannesburg, Giant Food, with strongest over-indexing on Piri piri (107.14× the country average).

Demographically, the nandos audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical nandos fan in United States is more female, around 29.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Piri piri.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the nandos profile in United States.

Audience size
1.1M
in United States
Gender
57.7%♀
42.3% male
Age
29.7
average years
Country rank
#22559
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of nandos

57.7% are female, 42.3% are male, average age 29.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for nandos audience in United States
MetricValue
Female57.7%
Male42.3%
Average age29.7
Estimated audience size1,076,272
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the nandos audience in United States
Age bracketShare%
16-1942%
20-2928%
30-3917%
40-499%
50+5%
Fig. 04

Worldwide distribution

10.6%

of the worldwide nandos audience comes from United States.

Worldwide audience distribution share by country for nandos
CountryShare
United Kingdom33.0%
United States10.6%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the nandos audience in United States is strongest.

Fig. 05

Top regions by affinity

nandos customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K10.69×
02Maryland~100K5.85×
03Illinois~100K3.84×
04Virginia~100K3.83×
05Arizona~50K2.23×
06Georgia~60K1.86×
07Texas~100K1.56×
08Massachusetts~30K1.26×
09Indiana~20K0.92×
10New York~50K0.76×
11Delaware~2K0.74×
12New Jersey~20K0.72×
13Washington~20K0.71×
14Arkansas~6K0.67×
15Alaska~1K0.63×
16Vermont~1K0.63×
17North Dakota~1K0.61×
18California~70K0.59×
19Pennsylvania~20K0.59×
20South Dakota~1K0.59×
21Rhode Island~2K0.57×
22North Carolina~20K0.56×
23Connecticut~6K0.56×
24West Virginia~3K0.56×
25Montana~2K0.56×
26New Hampshire~2K0.55×
27Florida~40K0.54×
28Maine~2K0.54×
29Minnesota~8K0.53×
30Kentucky~7K0.53×
31Kansas~5K0.53×
32Wisconsin~9K0.52×
33Hawaii~2K0.52×
34Colorado~9K0.51×
35Nevada~5K0.50×
36Michigan~10K0.49×
37Utah~5K0.49×
38Nebraska~3K0.49×
39Oregon~6K0.48×
40Ohio~20K0.47×
41Tennessee~10K0.47×
42Idaho~3K0.47×
43New Mexico~3K0.47×
44South Carolina~7K0.45×
45Oklahoma~5K0.45×
46Iowa~4K0.45×
47Missouri~8K0.44×
48Mississippi~4K0.44×
49Louisiana~6K0.42×
50Alabama~6K0.41×
Fig. 06

Affinity by region

Affinity by region — nandos, United States
0.41×1.00×10.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the nandos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for nandos audience
#·InterestCategoryAffinity×
01Piri piriFood & Beverages107.14×
02JohannesburgTravel & Leisure27.14×
03Giant FoodFood & Beverages15.91×
04Pakistan national cricket teamSports14.92×
05RIVERSIDEMusic & Radio13.00×
06Punjab, PakistanTravel & Leisure12.96×
07M&T BankBusiness & Career10.03×
08Pakistani clothingFashion & Accessoires9.52×
09WebtoonInternet & Social Media9.04×
10Jewel-OscoShopping8.21×
11SweetgreenFood & Beverages7.55×
12Toronto-Dominion BankBusiness & Career5.16×
13Sabrina CarpenterMusic & Radio5.04×
14Wawa Inc.Shopping3.68×
15BeautyBeauty & Wellness1.75×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.70×
18United StatesTravel & Leisure1.70×
19FoodFood & Beverages1.65×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the nandos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by nandos audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.79×
IndulgenceJOY1.75×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by nandos audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Sports ActivityPOWER1.03×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is nandos's target market in United States?

nandos's target market in United States covers an estimated 1,076,272 people, concentrated in Texas and Illinois.

02

What is the gender split and age of nandos customers?

57.7% of the nandos audience are female, 42.3% are male, with an average age of 29.7 years.

03

Which brands do nandos fans like most?

nandos fans show strongest brand affinity for Piri piri (107.14×), Johannesburg (27.14×), and Giant Food (15.91×) over the country average.

04

Where do nandos fans live in United States?

nandos fans in United States are most concentrated in Texas (reach ~100K), Illinois (reach ~100K), and Maryland (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do nandos fans also like?

Beyond nandos itself, the audience over-indexes on Johannesburg (27.14×), Giant Food (15.91×), M&T Bank (10.03×), and RIVERSIDE (13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See nandos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for nandos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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