A data profile of the people who buy, follow and care about nandos in United Kingdom — modelled from more than twelve digital signal sources. nandos has an estimated audience of 3,340,605 people in United Kingdom.
The average nandos fan in United Kingdom is 31.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Johannesburg, FIFA World Cup, FIFA World Cup 2026, with strongest over-indexing on Johannesburg (8.79× the country average).
Demographically, the nandos audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical nandos fan in United Kingdom is more female, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Johannesburg.
The key figures that characterise the nandos profile in United Kingdom.
62.3% are female, 37.7% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 31.9 |
| Estimated audience size | 3,340,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide nandos audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 33.0% |
| United States | 10.6% |
| Australia | 8.8% |
Where the nandos audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~700K | 1.61× | |
| 02 | North West | ~500K | 1.33× | |
| 03 | England | ~2.5M | 1.15× | |
| 04 | East of England | ~300K | 1.11× | |
| 05 | South East | ~500K | 1.06× | |
| 06 | Scotland | ~300K | 1.06× | |
| 07 | Wales | ~200K | 0.96× | |
| 08 | East Midlands | ~200K | 0.91× | |
| 09 | Northern Ireland | ~90K | 0.84× | |
| 10 | South West | ~200K | 0.82× | |
| 11 | West Midlands | ~100K | 0.77× | |
| 12 | North East | ~100K | 0.73× | |
| 13 | Yorkshire and the Humber | ~200K | 0.68× |
The strongest cross-interests of the nandos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johannesburg | Travel & Leisure | 8.79× | ||
| 02 | Five Guys | Food & Beverages | 4.91× | ||
| 03 | PizzaExpress | Food & Beverages | 3.61× | ||
| 04 | Burger King | Food & Beverages | 2.61× | ||
| 05 | Vue Cinemas | Movies & TV | 2.31× | ||
| 06 | Cineworld | Movies & TV | 2.23× | ||
| 07 | Mail Online | News | 2.08× | ||
| 08 | Take-out | Food & Beverages | 2.03× | ||
| 09 | Costa Coffee | Food & Beverages | 1.89× | ||
| 10 | Hip hop music | Music & Radio | 1.82× | ||
| 11 | Harrods | Shopping | 1.82× | ||
| 12 | McDonald's | Food & Beverages | 1.82× | ||
| 13 | Primark | Shopping | 1.77× | ||
| 14 | Greggs | Food & Beverages | 1.75× | ||
| 15 | Soccer | Sports | 1.74× | ||
| 16 | Manchester City F.C. | Sports | 1.69× | ||
| 17 | Cosmetics | Beauty & Wellness | 1.68× | ||
| 18 | Wembley Stadium | Sports | 1.63× | ||
| 19 | FIFA World Cup | Sports | 1.62× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.51× | |
| Luxury Orientation | PREMIUM | 1.42× | |
| Price Sensitivity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Pet Ownership | JOY | 0.96× |
nandos's target market in United Kingdom covers an estimated 3,340,605 people, concentrated in England and Greater London.
62.3% of the nandos audience are female, 37.7% are male, with an average age of 31.9 years.
nandos fans show strongest brand affinity for Johannesburg (8.79×), FIFA World Cup (1.62×), and FIFA World Cup 2026 (1.57×) over the country average.
nandos fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~700K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond nandos itself, the audience over-indexes on FIFA World Cup (1.62×), FIFA World Cup 2026 (1.57×), Cosmetics (1.68×), and Soccer (1.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for nandos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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