A data profile of the people who buy, follow and care about Wembley Stadium in United Kingdom — modelled from more than twelve digital signal sources. Wembley Stadium has an estimated audience of 16,729,694 people in United Kingdom.
The average Wembley Stadium fan in United Kingdom is 39.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Wembley Stadium, Sky Bet, Ticketmaster, with strongest over-indexing on Wembley Stadium (44.68× the country average).
Demographically, the Wembley Stadium audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wembley Stadium fan in United Kingdom is balanced, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Wembley Stadium.
The key figures that characterise the Wembley Stadium profile in United Kingdom.
49.8% are female, 50.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 39.5 |
| Estimated audience size | 16,729,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Wembley Stadium audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 79.5% |
| United States | 6.1% |
| Germany | 3.2% |
Where the Wembley Stadium audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~5M | 4.02× | |
| 02 | England | ~7M | 1.98× | |
| 03 | East of England | ~1M | 1.16× | |
| 04 | South East | ~1M | 0.99× | |
| 05 | Wales | ~400K | 0.85× | |
| 06 | East Midlands | ~400K | 0.62× | |
| 07 | Scotland | ~500K | 0.61× | |
| 08 | Northern Ireland | ~200K | 0.58× | |
| 09 | North West | ~500K | 0.52× | |
| 10 | South West | ~400K | 0.52× | |
| 11 | North East | ~200K | 0.51× | |
| 12 | West Midlands | ~100K | 0.37× | |
| 13 | Yorkshire and the Humber | ~200K | 0.30× |
The strongest cross-interests of the Wembley Stadium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wembley Stadium | Sports | 44.68× | ||
| 02 | FA Cup | Sports | 7.53× | ||
| 03 | Nottingham Forest | Sports | 6.29× | ||
| 04 | The O2 Arena | Sports | 6.22× | ||
| 05 | Anfield | Sports | 6.22× | ||
| 06 | Sky Bet | Games | 5.02× | ||
| 07 | Ticketmaster | Travel & Leisure | 4.96× | ||
| 08 | Paddy Power | Games | 3.95× | ||
| 09 | Betfair | Games | 3.84× | ||
| 10 | Racing Post | Sports | 3.76× | ||
| 11 | BBC Sport | Sports | 3.66× | ||
| 12 | Betfred | Games | 3.55× | ||
| 13 | William Hill (bookmaker) | Games | 3.19× | ||
| 14 | Daily Mirror | News | 2.90× | ||
| 15 | National Lottery (United Kingdom) | Games | 2.68× | ||
| 16 | Competition | Business & Career | 2.62× | ||
| 17 | Daily Express | News | 2.47× | ||
| 18 | Leisure | Travel & Leisure | 2.24× | ||
| 19 | Current events | Arts & Culture | 2.19× | ||
| 20 | England | Travel & Leisure | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.69× | |
| Tradition | CONSERVATISM | 0.75× |
Wembley Stadium has an estimated audience of 16,729,694 people in United Kingdom, concentrated in England and Greater London.
49.8% of Wembley Stadium fans are female, 50.2% are male, with an average age of 39.5 years.
Wembley Stadium fans show strongest brand affinity for Wembley Stadium (44.68×), Sky Bet (5.02×), and Ticketmaster (4.96×) over the country average.
Wembley Stadium fans in United Kingdom are most concentrated in England (reach ~7M), Greater London (reach ~5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Wembley Stadium itself, the audience over-indexes on Sky Bet (5.02×), Ticketmaster (4.96×), Nottingham Forest (6.29×), and BBC Sport (3.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wembley Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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