Wembley Stadium Audience in United Kingdom
Wembley Stadium has an estimated audience of 9,071,070 people in United Kingdom. 49.8% are female, 50.2% are male, average age 39.5. Top regions: England, Greater London, South East. Top brand affinities: Wembley Stadium, Sky Bet, Ticketmaster, Nottingham Forest, BBC Sport.
The average Wembley Stadium fan in United Kingdom is 39.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Wembley Stadium, Sky Bet, Ticketmaster, with strongest over-indexing on Wembley Stadium (44.68× the country average). Demographically, the Wembley Stadium audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Wembley Stadium fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 39.5 |
| Estimated audience size | 9,071,070 |
Audience persona
The typical Wembley Stadium fan in United Kingdom is balanced, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wembley Stadium.
Wembley Stadium fans by region: top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~7M | 1.98× |
| Greater London | ~5M | 4.02× |
| South East | ~1M | 0.99× |
| East of England | ~1M | 1.16× |
| Scotland | ~500K | 0.61× |
| North West | ~500K | 0.52× |
| Wales | ~400K | 0.85× |
| East Midlands | ~400K | 0.62× |
| South West | ~400K | 0.52× |
| Yorkshire and the Humber | ~200K | 0.3× |
| North East | ~200K | 0.51× |
| Northern Ireland | ~200K | 0.58× |
| West Midlands | ~100K | 0.37× |
Top brand affinities of Wembley Stadium fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wembley Stadium | 44.68× | Sports |
| Sky Bet | 5.02× | Games |
| Ticketmaster | 4.96× | Travel & Leisure |
| Nottingham Forest | 6.29× | Sports |
| BBC Sport | 3.66× | Sports |
| Paddy Power | 3.95× | Games |
| Betfred | 3.55× | Games |
| The O2 Arena | 6.22× | Sports |
| Daily Mirror | 2.9× | News |
| FA Cup | 7.53× | Sports |
| Racing Post | 3.76× | Sports |
| William Hill (bookmaker) | 3.19× | Games |
| Current events | 2.19× | Arts & Culture |
| Leisure | 2.24× | Travel & Leisure |
| Betfair | 3.84× | Games |
| Daily Express | 2.47× | News |
| Competition | 2.62× | Business & Career |
| England | 2.16× | Travel & Leisure |
| National Lottery (United Kingdom) | 2.68× | Games |
| Anfield | 6.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.77 |
| Community Orientation | OPEN | 1.45 |
| Early Adopter Mentality | POWER | 1.27 |
| Patriotism | CONSERVATISM | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 76.1% |
| United States | 5.6% |
| Germany | 3.0% |
See Wembley Stadium audiences in other countries
More Stadium audiences in United Kingdom
- Tottenham Hotspur Stadium (5,673,096)
- Tottenham Hotspur Stadium (4,892,935)
- Victoria Park (3,291,375)
- Victoria Park (3,291,375)
- Anfield (2,733,232)
Frequently asked questions
How many fans does Wembley Stadium have in United Kingdom?
Wembley Stadium has an estimated audience of 9,071,070 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Wembley Stadium fans?
49.8% of Wembley Stadium fans are female, 50.2% are male, with an average age of 39.5 years.
Which brands do Wembley Stadium fans like most?
Wembley Stadium fans show strongest brand affinity for Wembley Stadium (44.68×), Sky Bet (5.02×), and Ticketmaster (4.96×) over the country average.
Where do Wembley Stadium fans live in United Kingdom?
Wembley Stadium fans in United Kingdom are most concentrated in England (reach ~7M), Greater London (reach ~5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Wembley Stadium fans also like?
Beyond Wembley Stadium itself, the audience over-indexes on Sky Bet (5.02×), Ticketmaster (4.96×), Nottingham Forest (6.29×), and BBC Sport (3.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Wembley Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.