Ticketmaster Audience in United Kingdom
Ticketmaster has an estimated audience of 10,768,548 people in United Kingdom. 60.1% are female, 39.9% are male, average age 46.5. Top regions: England, North West, South East. Top brand affinities: Dune, Halford, U.K., StubHub, London Eye.
The average Ticketmaster fan in United Kingdom is 46.5 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Dune, Halford, U.K., with strongest over-indexing on Dune (4.98× the country average). Demographically, the Ticketmaster audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Ticketmaster fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.5 |
| Estimated audience size | 10,768,548 |
Audience persona
The typical Ticketmaster fan in United Kingdom is more female, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Dune.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,413,006 | 0.74× |
| North West | 1,954,588 | 1.7× |
| South East | 1,164,460 | 0.8× |
| Greater London | 1,117,503 | 0.8× |
| Scotland | 992,292 | 1.02× |
| East of England | 924,575 | 0.94× |
| East Midlands | 889,952 | 1.17× |
| South West | 876,653 | 0.99× |
| Yorkshire and the Humber | 778,064 | 0.9× |
| Wales | 496,064 | 0.81× |
| Northern Ireland | 473,099 | 1.43× |
| North East | 394,924 | 0.94× |
| West Midlands | 348,216 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dune | 4.98× | Movies & TV |
| Halford | 1.61× | Music & Radio |
| U.K. | 2.65× | Music & Radio |
| StubHub | 7.74× | Travel & Leisure |
| London Eye | 2.51× | Travel & Leisure |
| Sky Bet | 1.56× | Games |
| Ricky Hatton | 1.88× | Sports |
| Google Drive | 1.53× | Technology & Electronics |
| Voucher | 1.95× | Shopping |
| Caravan | 2.39× | Music & Radio |
| Rod Stewart | 1.93× | Music & Radio |
| Interstellar (film) | 3.34× | Movies & TV |
| Ozzy Osbourne | 2.36× | Music & Radio |
| Ticket (admission) | 2.33× | Travel & Leisure |
| Wednesday | 1.83× | Home & Garden |
| Office 365 | 1.5× | Technology & Electronics |
| Eventbrite | 2.83× | Travel & Leisure |
| New wave music | 1.63× | Music & Radio |
| Roundhouse (venue) | 6.3× | Music & Radio |
| Adam Levine | 7.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.18 |
| Social Media Usage | JOY | 1.14 |
| Extroversion | THRILL | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 10.5% |
| France | 8.0% |
See Ticketmaster audiences in other countries
More Ticket website audiences in United Kingdom
- Eventbrite (2,139,950)
- Viagogo (1,193,843)
- Ticketswap (134,345)
- Ticketek (108,498)
- Eventim (55,848)
Frequently asked questions
How many fans does Ticketmaster have in United Kingdom?
Ticketmaster has an estimated audience of 10,768,548 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Ticketmaster fans?
60.1% of Ticketmaster fans are female, 39.9% are male, with an average age of 46.5 years.
Which brands do Ticketmaster fans like most?
Ticketmaster fans show strongest brand affinity for Dune (4.98×), Halford (1.61×), and U.K. (2.65×) over the country average.
Where do Ticketmaster fans live in United Kingdom?
Ticketmaster fans in United Kingdom are most concentrated in England (reach 7,413,006), North West (reach 1,954,588), and South East (reach 1,164,460). These three regions account for the largest share of the active audience.
What other brands do Ticketmaster fans also like?
Beyond Ticketmaster itself, the audience over-indexes on Halford (1.61×), U.K. (2.65×), StubHub (7.74×), and London Eye (2.51×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.