Rascasse Audience Intelligence

Ticketmaster Target Market in Brazil

A data profile of the people who buy, follow and care about Ticketmaster in Brazil — modelled from more than twelve digital signal sources. Ticketmaster has an estimated audience of 6,645,559 people in Brazil.

#1among Ticket website in Brazil#73among Brand in Brazil#66in Travel & Leisure

The average Ticketmaster fan in Brazil is 34.5 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Travel & Leisure · Type: Brand · Subtype: Ticket website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ticketmaster profile in Brazil.

Audience size
6.6M
in Brazil
Gender
50.3%♀
49.7% male
Age
34.5
average years
Country rank
#952
Brand in Brazil
Fig. 01

Search interest · 12-month trend

+627%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ticketmaster

50.3% are female, 49.7% are male, average age 34.5.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Ticketmaster audience in Brazil
MetricValue
Female50.3%
Male49.7%
Average age34.5
Estimated audience size6,645,559
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Ticketmaster audience in Brazil
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4912%
50+15%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Ticketmaster audience comes from Brazil.

Worldwide audience distribution share by country for Ticketmaster
CountryShare
United States32.2%
United Kingdom9.9%
France8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ticketmaster audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Ticketmaster customers by region in Brazil
#RegionReachAffinity×
01Rio de Janeiro~1M2.67×
02São Paulo~2.5M2.63×
03Federal District~100K1.83×
04Paraná~400K1.72×
05Amapá~20K1.23×
06Santa Catarina~200K1.18×
07Minas Gerais~500K1.10×
08Pará~100K1.06×
09Espírito Santo~80K0.95×
10Roraima~10K0.91×
11Goiás~100K0.90×
12Rio Grande do Sul~200K0.87×
13Mato Grosso do Sul~50K0.84×
14Sergipe~30K0.84×
15Acre~10K0.83×
16Bahia~200K0.77×
17Mato Grosso~60K0.76×
18Amazonas~50K0.76×
19Pernambuco~100K0.66×
20Tocantins~20K0.65×
21Alagoas~40K0.64×
22Ceará~100K0.61×
23Maranhão~60K0.58×
24Paraíba~50K0.56×
25Piauí~30K0.55×
26Rondônia~20K0.55×
27Rio Grande do Norte~40K0.54×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Ticket website audiences in Brazil

See Ticketmaster audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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