A data profile of the people who buy, follow and care about Ticketmaster in Mexico — modelled from more than twelve digital signal sources. Ticketmaster has an estimated audience of 5,743,764 people in Mexico.
The average Ticketmaster fan in Mexico is 34.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Demi Moore, Zoom!, BanRegio, with strongest over-indexing on Demi Moore (4.36× the country average).
Demographically, the Ticketmaster audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ticketmaster fan in Mexico is balanced, around 34.0 years old, with strong Quality Awareness tendencies and a notable affinity for Demi Moore.
The key figures that characterise the Ticketmaster profile in Mexico.
53.0% are female, 47.0% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 34.0 |
| Estimated audience size | 5,743,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Ticketmaster audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 9.9% |
| France | 8.5% |
Where the Ticketmaster audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~4M | 5.08× | |
| 02 | Distrito Federal | ~2.5M | 3.21× | |
| 03 | Jalisco | ~1M | 2.27× | |
| 04 | Nuevo Leon | ~600K | 1.60× | |
| 05 | Morelos | ~100K | 1.35× | |
| 06 | Hidalgo | ~200K | 1.10× | |
| 07 | Tamaulipas | ~200K | 0.94× | |
| 08 | Puebla | ~300K | 0.89× | |
| 09 | Michoacan de Ocampo | ~200K | 0.77× | |
| 10 | Guerrero | ~100K | 0.77× | |
| 11 | Colima | ~30K | 0.76× | |
| 12 | Guanajuato | ~200K | 0.75× | |
| 13 | Nayarit | ~40K | 0.74× | |
| 14 | Veracruz (state) | ~200K | 0.69× | |
| 15 | Baja California Sur | ~30K | 0.66× | |
| 16 | Coahuila de Zaragoza | ~100K | 0.65× | |
| 17 | Tlaxcala | ~40K | 0.64× | |
| 18 | Aguascalientes | ~40K | 0.62× | |
| 19 | Yucatan | ~70K | 0.55× | |
| 20 | Chihuahua | ~100K | 0.51× | |
| 21 | Baja California | ~90K | 0.39× | |
| 22 | Zacatecas | ~30K | 0.39× | |
| 23 | Oaxaca | ~60K | 0.38× | |
| 24 | Durango | ~30K | 0.37× | |
| 25 | Sinaloa | ~50K | 0.35× | |
| 26 | Chiapas | ~60K | 0.33× | |
| 27 | Campeche | ~10K | 0.33× |
The strongest cross-interests of the Ticketmaster audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Cage aux Folles (musical) | Movies & TV | 6.69× | ||
| 02 | Demi Moore | Movies & TV | 4.36× | ||
| 03 | Big Show | Sports | 3.37× | ||
| 04 | Limp Bizkit | Music & Radio | 3.37× | ||
| 05 | Zoom! | Business & Career | 2.97× | ||
| 06 | Herbal Essences | Beauty & Wellness | 2.93× | ||
| 07 | National Auditorium | Travel & Leisure | 2.65× | ||
| 08 | John Travolta | Movies & TV | 2.18× | ||
| 09 | Diego Rivera | Arts & Culture | 2.00× | ||
| 10 | Scorpions (band) | Music & Radio | 1.95× | ||
| 11 | Lucero (band) | Music & Radio | 1.88× | ||
| 12 | MØL | Music & Radio | 1.77× | ||
| 13 | BanRegio | Business & Career | 1.75× | ||
| 14 | Ciudad Universitaria | Business & Career | 1.73× | ||
| 15 | Frankenstein (1931 film) | Movies & TV | 1.71× | ||
| 16 | Best Buy | Shopping | 1.68× | ||
| 17 | Frida Kahlo | Arts & Culture | 1.67× | ||
| 18 | Didi (footballer) | Sports | 1.54× | ||
| 19 | Institute for Social Security and Services for State Workers | Business & Career | 1.54× | ||
| 20 | Inbursa | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.22× | |
| Indulgence | JOY | 1.18× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.98× | |
| Luxury Orientation | PREMIUM | 1.00× | |
| Extroversion | THRILL | 1.01× |
Ticketmaster's target market in Mexico covers an estimated 5,743,764 people, concentrated in State of Mexico and Distrito Federal.
53.0% of the Ticketmaster audience are female, 47.0% are male, with an average age of 34.0 years.
Ticketmaster fans show strongest brand affinity for Demi Moore (4.36×), Zoom! (2.97×), and BanRegio (1.75×) over the country average.
Ticketmaster fans in Mexico are most concentrated in State of Mexico (reach ~4M), Distrito Federal (reach ~2.5M), and Jalisco (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ticketmaster itself, the audience over-indexes on Zoom! (2.97×), BanRegio (1.75×), Frankenstein (1931 film) (1.71×), and Frida Kahlo (1.67×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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