A data profile of the people who buy, follow and care about New wave music in United Kingdom — modelled from more than twelve digital signal sources. New wave music has an estimated audience of 6,403,441 people in United Kingdom.
The average New wave music fan in United Kingdom is 44.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Livemusic, Ticketmaster, with strongest over-indexing on Wikipedia (2.53× the country average).
Demographically, the New wave music audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical New wave music fan in United Kingdom is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the New wave music profile in United Kingdom.
49.1% are female, 50.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 44.2 |
| Estimated audience size | 6,403,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide New wave music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.3% |
| United Kingdom | 7.2% |
| Italy | 4.9% |
Where the New wave music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~600K | 1.11× | |
| 02 | West Midlands | ~300K | 1.10× | |
| 03 | South West | ~600K | 1.06× | |
| 04 | East of England | ~600K | 1.04× | |
| 05 | North East | ~300K | 1.03× | |
| 06 | Yorkshire and the Humber | ~500K | 1.02× | |
| 07 | Northern Ireland | ~200K | 0.99× | |
| 08 | Wales | ~400K | 0.98× | |
| 09 | South East | ~800K | 0.96× | |
| 10 | East Midlands | ~400K | 0.96× | |
| 11 | England | ~5M | 0.90× | |
| 12 | North West | ~600K | 0.89× |
The strongest cross-interests of the New wave music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duran Duran | Music & Radio | 5.03× | ||
| 02 | Depeche Mode | Music & Radio | 5.03× | ||
| 03 | Synthpop | Music & Radio | 4.95× | ||
| 04 | This Is England | Movies & TV | 4.61× | ||
| 05 | Debbie Harry | Music & Radio | 4.33× | ||
| 06 | Paul Weller | Music & Radio | 4.25× | ||
| 07 | Fleetwood Mac | Music & Radio | 3.83× | ||
| 08 | Boy George | Music & Radio | 2.61× | ||
| 09 | Wikipedia | Internet & Social Media | 2.53× | ||
| 10 | Livemusic | Music & Radio | 2.39× | ||
| 11 | Sketch comedy | Movies & TV | 2.37× | ||
| 12 | Jazz fusion | Music & Radio | 2.16× | ||
| 13 | Glastonbury Festival | Music & Radio | 2.09× | ||
| 14 | Britpop | Music & Radio | 1.94× | ||
| 15 | Satire | Literature | 1.83× | ||
| 16 | Risk management | Business & Career | 1.74× | ||
| 17 | Electronic dance music | Music & Radio | 1.72× | ||
| 18 | Michael Jackson | Music & Radio | 1.65× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.63× | ||
| 20 | Philanthropy | Arts & Culture | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.41× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.89× |
New wave music has an estimated audience of 6,403,441 people in United Kingdom, concentrated in England and South East.
49.1% of New wave music fans are female, 50.9% are male, with an average age of 44.2 years.
New wave music fans show strongest brand affinity for Wikipedia (2.53×), Livemusic (2.39×), and Ticketmaster (1.63×) over the country average.
New wave music fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~800K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond New wave music itself, the audience over-indexes on Livemusic (2.39×), Ticketmaster (1.63×), This Is England (4.61×), and Michael Jackson (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for New wave music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.