A data profile of the people who buy, follow and care about New wave music in Spain — modelled from more than twelve digital signal sources. New wave music has an estimated audience of 2,998,054 people in Spain.
New wave music has an estimated audience of 2,998,054 people in Spain. 49.9% are female, 50.1% are male, average age 39.8. Top brand affinities: Malcolm in the Middle, Morrissey, Local food, Music festivals, The Smiths.
Top brand affinities include Malcolm in the Middle, Morrissey, Local food, with strongest over-indexing on Malcolm in the Middle (13.96× the country average).
Demographically, the New wave music audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
The typical New wave music fan in Spain is balanced, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Malcolm in the Middle.
The key figures that characterise the New wave music profile in Spain.
49.9% are female, 50.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.8 |
| Estimated audience size | 2,998,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 18% |
of the worldwide New wave music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.3% |
| United Kingdom | 7.2% |
| Italy | 4.9% |
The strongest cross-interests of the New wave music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malcolm in the Middle | Movies & TV | 13.96× | ||
| 02 | The Smiths | Music & Radio | 12.86× | ||
| 03 | Morrissey | Music & Radio | 12.28× | ||
| 04 | Spreadsheet | Technology & Electronics | 6.35× | ||
| 05 | Thrash metal | Music & Radio | 4.50× | ||
| 06 | Detroit techno | Music & Radio | 4.25× | ||
| 07 | Japanese hip hop | Music & Radio | 3.59× | ||
| 08 | Winamax | Games | 3.39× | ||
| 09 | Non-fiction books | Literature | 2.38× | ||
| 10 | Omegle | Internet & Social Media | 2.28× | ||
| 11 | Music festivals | Music & Radio | 2.17× | ||
| 12 | Local food | Food & Beverages | 2.13× | ||
| 13 | Twitch | Games | 2.06× | ||
| 14 | Michael Jackson | Music & Radio | 2.03× | ||
| 15 | Modern art | Arts & Culture | 1.78× | ||
| 16 | Orange | Technology & Electronics | 1.73× | ||
| 17 | Livemusic | Music & Radio | 1.73× | ||
| 18 | Innovation | Business & Career | 1.63× | ||
| 19 | Superman | Movies & TV | 1.54× | ||
| 20 | CAC 40 | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for New wave music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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