Pop music Audience in Spain

Demographics of Pop music fans

Audience persona

The typical Pop music fan in Spain is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Ana de Armas.

Top regions in Spain

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Pop music audiences in other countries

• Pop music — Germany
• Pop music — United States
• Pop music — United Kingdom
• Pop music — France
• Pop music — Italy
• Pop music — Brazil
• Pop music — Japan
• Pop music — South Korea
• Pop music — India
• Pop music — Canada
• Pop music — Mexico

More Musical genre audiences in Spain

• Rock music (13,310,073)
• Hip hop music (9,224,222)
• Popular music (8,392,300)
• Rhythm and blues music (8,387,069)
• Classical music (7,910,536)

Frequently asked questions

How many fans does Pop music have in Spain?

Pop music has an estimated audience of 13,046,267 people in Spain, concentrated in Catalonia and Community of Madrid.

What is the gender split and age of Pop music fans?

57.4% of Pop music fans are female, 42.6% are male, with an average age of 42.6 years.

Which brands do Pop music fans like most?

Pop music fans show strongest brand affinity for Ana de Armas (1.57×), Longchamp (1.59×), and Vera Wang (1.75×) over the country average.

Where do Pop music fans live in Spain?

Pop music fans in Spain are most concentrated in Catalonia (reach 3,036,057), Community of Madrid (reach 2,293,687), and Andalusia (reach 2,043,989). These three regions account for the largest share of the active audience.

What other brands do Pop music fans also like?

Beyond Pop music itself, the audience over-indexes on Longchamp (1.59×), Vera Wang (1.75×), Tory Burch (1.6×), and Jessica Biel (1.56×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.