A data profile of the people who buy, follow and care about Pop music in Spain — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 13,046,267 people in Spain.
The average Pop music fan in Spain is 42.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Ana de Armas, Longchamp, Vera Wang, with strongest over-indexing on Ana de Armas (1.57× the country average).
Demographically, the Pop music audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pop music fan in Spain is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Ana de Armas.
The key figures that characterise the Pop music profile in Spain.
57.4% are female, 42.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.6 |
| Estimated audience size | 13,046,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Pop music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Where the Pop music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~3M | 1.22× | |
| 02 | Basque Autonomous Country | ~600K | 1.22× | |
| 03 | La Rioja | ~90K | 1.08× | |
| 04 | Canary Islands | ~700K | 1.06× | |
| 05 | Navarre | ~200K | 1.04× | |
| 06 | Community of Madrid | ~2.5M | 1.03× | |
| 07 | Comunidad Valenciana | ~1.5M | 1.03× | |
| 08 | Cantabria | ~200K | 1.00× | |
| 09 | Aragon | ~300K | 0.99× | |
| 10 | Region of Murcia | ~400K | 0.98× | |
| 11 | Balearic Islands | ~400K | 0.97× | |
| 12 | Extremadura | ~300K | 0.96× | |
| 13 | Principality of Asturias | ~300K | 0.95× | |
| 14 | Castilla-La Mancha | ~500K | 0.94× | |
| 15 | Castile and León | ~500K | 0.92× | |
| 16 | Galicia | ~600K | 0.91× | |
| 17 | Andalusia | ~2M | 0.87× |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abbott Laboratories | Health | 1.95× | ||
| 02 | Light Blue (fragrance) | Beauty & Wellness | 1.81× | ||
| 03 | J'Adore (fragrance) | Beauty & Wellness | 1.79× | ||
| 04 | Vera Wang | Fashion & Accessoires | 1.75× | ||
| 05 | Marni (clothing) | Fashion & Accessoires | 1.70× | ||
| 06 | Wuhan | Travel & Leisure | 1.65× | ||
| 07 | Martha Stewart | Business & Career | 1.63× | ||
| 08 | Lindex | Fashion & Accessoires | 1.62× | ||
| 09 | Hit FM (Taiwan) | Music & Radio | 1.61× | ||
| 10 | Tory Burch | Fashion & Accessoires | 1.60× | ||
| 11 | Longchamp | Fashion & Accessoires | 1.59× | ||
| 12 | Ana de Armas | Movies & TV | 1.57× | ||
| 13 | Jessica Biel | Movies & TV | 1.56× | ||
| 14 | Brain teaser | Business & Career | 1.56× | ||
| 15 | Dickies | Fashion & Accessoires | 1.54× | ||
| 16 | Zodiac (film) | Movies & TV | 1.52× | ||
| 17 | Brain Test | Games | 1.52× | ||
| 18 | Topps | Games | 1.51× | ||
| 19 | Buying and Selling Real Estate | Home & Garden | 1.51× | ||
| 20 | Birth certificate | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Indulgence | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.62× | |
| Tradition | CONSERVATISM | 0.67× | |
| Urban Lifestyle | OPEN | 0.68× |
Pop music has an estimated audience of 13,046,267 people in Spain, concentrated in Catalonia and Community of Madrid.
57.4% of Pop music fans are female, 42.6% are male, with an average age of 42.6 years.
Pop music fans show strongest brand affinity for Ana de Armas (1.57×), Longchamp (1.59×), and Vera Wang (1.75×) over the country average.
Pop music fans in Spain are most concentrated in Catalonia (reach ~3M), Community of Madrid (reach ~2.5M), and Andalusia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Pop music itself, the audience over-indexes on Longchamp (1.59×), Vera Wang (1.75×), Tory Burch (1.6×), and Jessica Biel (1.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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