Pop music Audience in United Kingdom
Pop music has an estimated audience of 19,665,791 people in United Kingdom. 58.1% are female, 41.9% are male, average age 41.7. Top regions: England, Scotland, South East. Top brand affinities: Transport, Toolstation, Self care, Halfords, Gala Bingo.
The average Pop music fan in United Kingdom is 41.7 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Transport, Toolstation, Self care, with strongest over-indexing on Transport (1.5× the country average). Demographically, the Pop music audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Pop music fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.7 |
| Estimated audience size | 19,665,791 |
Audience persona
The typical Pop music fan in United Kingdom is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Transport.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 14,749,344 | 1.13× |
| Scotland | 2,386,460 | 1.35× |
| South East | 2,341,688 | 0.89× |
| North West | 2,328,907 | 1.11× |
| Greater London | 1,937,105 | 0.76× |
| East of England | 1,666,656 | 0.93× |
| Wales | 1,620,939 | 1.44× |
| South West | 1,519,033 | 0.94× |
| East Midlands | 1,287,096 | 0.93× |
| Yorkshire and the Humber | 1,050,389 | 0.66× |
| Northern Ireland | 866,314 | 1.43× |
| North East | 612,553 | 0.8× |
| West Midlands | 537,816 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transport | 1.5× | Cars & Mobility |
| Toolstation | 1.59× | Home & Garden |
| Self care | 1.89× | Health |
| Halfords | 1.53× | Cars & Mobility |
| Gala Bingo | 1.77× | Games |
| Racing Post | 1.57× | Sports |
| Travelodge | 1.57× | Travel & Leisure |
| Road | 1.5× | Travel & Leisure |
| Home repair | 1.51× | Home & Garden |
| Drop shipping | 1.64× | Shopping |
| Poundland | 1.6× | Shopping |
| Home Interior Design | 1.69× | Home & Garden |
| Esso | 1.54× | Cars & Mobility |
| Gov.uk | 1.62× | Politics & Society |
| Sporting Life (British newspaper) | 1.53× | Sports |
| Home construction | 1.51× | Home & Garden |
| Home Design | 1.62× | Home & Garden |
| MSN | 1.82× | News |
| Moneysupermarket.com | 1.88× | Business & Career |
| BP | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Luxury Orientation | PREMIUM | 1.43 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Social Media Usage | JOY | 1.25 |
| Career Orientation | POWER | 1.24 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
See Pop music audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
- Popular music (13,635,568)
Frequently asked questions
How many fans does Pop music have in United Kingdom?
Pop music has an estimated audience of 19,665,791 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Pop music fans?
58.1% of Pop music fans are female, 41.9% are male, with an average age of 41.7 years.
Which brands do Pop music fans like most?
Pop music fans show strongest brand affinity for Transport (1.5×), Toolstation (1.59×), and Self care (1.89×) over the country average.
Where do Pop music fans live in United Kingdom?
Pop music fans in United Kingdom are most concentrated in England (reach 14,749,344), Scotland (reach 2,386,460), and South East (reach 2,341,688). These three regions account for the largest share of the active audience.
What other brands do Pop music fans also like?
Beyond Pop music itself, the audience over-indexes on Toolstation (1.59×), Self care (1.89×), Halfords (1.53×), and Gala Bingo (1.77×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.