A data profile of the people who buy, follow and care about Pop music in United Kingdom — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 19,665,791 people in United Kingdom.
The average Pop music fan in United Kingdom is 41.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Transport, Toolstation, Scottish Widows, with strongest over-indexing on Transport (1.5× the country average).
Demographically, the Pop music audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pop music fan in United Kingdom is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Transport.
The key figures that characterise the Pop music profile in United Kingdom.
58.1% are female, 41.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.7 |
| Estimated audience size | 19,665,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Pop music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Where the Pop music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 1.35× | |
| 02 | Scotland | ~2.5M | 1.31× | |
| 03 | Northern Ireland | ~800K | 1.30× | |
| 04 | England | ~15M | 1.12× | |
| 05 | North West | ~2.5M | 1.10× | |
| 06 | South West | ~1.5M | 0.95× | |
| 07 | East of England | ~1.5M | 0.94× | |
| 08 | East Midlands | ~1.5M | 0.94× | |
| 09 | South East | ~2.5M | 0.89× | |
| 10 | North East | ~600K | 0.85× | |
| 11 | Greater London | ~2M | 0.77× | |
| 12 | Yorkshire and the Humber | ~1M | 0.71× | |
| 13 | West Midlands | ~600K | 0.68× |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self care | Health | 1.89× | ||
| 02 | Moneysupermarket.com | Business & Career | 1.88× | ||
| 03 | MSN | News | 1.82× | ||
| 04 | Gala Bingo | Games | 1.77× | ||
| 05 | Home Interior Design | Home & Garden | 1.69× | ||
| 06 | Drop shipping | Shopping | 1.64× | ||
| 07 | Gov.uk | Politics & Society | 1.62× | ||
| 08 | Home Design | Home & Garden | 1.62× | ||
| 09 | Poundland | Shopping | 1.60× | ||
| 10 | Toolstation | Home & Garden | 1.59× | ||
| 11 | Racing Post | Sports | 1.57× | ||
| 12 | Travelodge | Travel & Leisure | 1.57× | ||
| 13 | Scottish Widows | Business & Career | 1.54× | ||
| 14 | Esso | Cars & Mobility | 1.54× | ||
| 15 | Halfords | Cars & Mobility | 1.53× | ||
| 16 | Sporting Life (British newspaper) | Sports | 1.53× | ||
| 17 | Home repair | Home & Garden | 1.51× | ||
| 18 | Home construction | Home & Garden | 1.51× | ||
| 19 | Transport | Cars & Mobility | 1.50× | ||
| 20 | Road | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Community Orientation | OPEN | 0.90× | |
| Extroversion | THRILL | 0.90× |
Pop music has an estimated audience of 19,665,791 people in United Kingdom, concentrated in England and South East.
58.1% of Pop music fans are female, 41.9% are male, with an average age of 41.7 years.
Pop music fans show strongest brand affinity for Transport (1.5×), Toolstation (1.59×), and Scottish Widows (1.54×) over the country average.
Pop music fans in United Kingdom are most concentrated in England (reach ~15M), South East (reach ~2.5M), and Scotland (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Pop music itself, the audience over-indexes on Toolstation (1.59×), Scottish Widows (1.54×), Self care (1.89×), and Halfords (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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