New wave music Audience in Germany
New wave music has an estimated audience of 3,963,438 people in Germany. 48.2% are female, 51.8% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Israel, KLIX (AM), Preacher (comics), Dog breed, Unique Gifts.
The average New wave music fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Israel, KLIX (AM), Preacher (comics), with strongest over-indexing on Israel (5.66× the country average). Demographically, the New wave music audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of New wave music fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 35.5 |
| Estimated audience size | 3,963,438 |
Audience persona
The typical New wave music fan in Germany is balanced, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,091,047 | 1.26× |
| Niedersachsen | 573,465 | 1.49× |
| Bayern | 568,524 | 0.89× |
| Baden-Württemberg | 430,312 | 0.8× |
| Hessen | 308,364 | 1.02× |
| Berlin | 245,140 | 1.38× |
| Rheinland-Pfalz | 170,833 | 0.86× |
| Sachsen | 151,609 | 0.78× |
| Schleswig-Holstein | 140,162 | 0.98× |
| Hamburg | 116,941 | 1.31× |
| Brandenburg | 112,041 | 0.91× |
| Sachsen-Anhalt | 94,416 | 0.92× |
| Mecklenburg-Vorpommern | 65,667 | 0.87× |
| Thüringen | 58,167 | 0.58× |
| Saarland | 41,102 | 0.84× |
| Bremen | 37,624 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.66× | Travel & Leisure |
| KLIX (AM) | 5.97× | Music & Radio |
| Preacher (comics) | 11.87× | Literature |
| Dog breed | 1.53× | Pets & Animals |
| Unique Gifts | 1.74× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Hauptschule | 8.54× | Kids & Family |
| Urban horticulture | 1.88× | Home & Garden |
| Progressive rock | 1.63× | Music & Radio |
| Home Delivery | 2.86× | Food & Beverages |
| Birthday Gifts | 1.68× | Kids & Family |
| myDealZ | 2.39× | Shopping |
| Grinch | 1.81× | Movies & TV |
| Goosebumps (film) | 5.78× | Movies & TV |
| Hà Tĩnh | 8.15× | Travel & Leisure |
| Kodi (software) | 1.8× | Technology & Electronics |
| Google Home | 3.44× | Technology & Electronics |
| Coworking | 2.03× | Business & Career |
| Hormones: The Series | 4.31× | Movies & TV |
| Information sensitivity | 2.63× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.24 |
| Sustainability | BALANCE | 1.2 |
| Extroversion | THRILL | 1.14 |
| DIY Mentality | THRILL | 1.14 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| United Kingdom | 7.2% |
| Italy | 4.9% |
See New wave music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does New wave music have in Germany?
New wave music has an estimated audience of 3,963,438 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of New wave music fans?
48.2% of New wave music fans are female, 51.8% are male, with an average age of 35.5 years.
Which brands do New wave music fans like most?
New wave music fans show strongest brand affinity for Israel (5.66×), KLIX (AM) (5.97×), and Preacher (comics) (11.87×) over the country average.
Where do New wave music fans live in Germany?
New wave music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,091,047), Niedersachsen (reach 573,465), and Bayern (reach 568,524). These three regions account for the largest share of the active audience.
What other brands do New wave music fans also like?
Beyond New wave music itself, the audience over-indexes on KLIX (AM) (5.97×), Preacher (comics) (11.87×), Dog breed (1.53×), and Unique Gifts (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New wave music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.