Rascasse Audience Intelligence

New wave music Audience in Germany

A data profile of the people who buy, follow and care about New wave music in Germany — modelled from more than twelve digital signal sources. New wave music has an estimated audience of 3,963,438 people in Germany.

#35among Musical genre in Germany#923among Topic in Germany#93in Music & Radio

The average New wave music fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Minimal music, Tagesschau, Patti Smith, with strongest over-indexing on Minimal music (9.05× the country average).

Demographically, the New wave music audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New wave music fan in Germany is balanced, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Minimal music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New wave music profile in Germany.

Audience size
4M
in Germany
Gender
48.2%♀
51.8% male
Age
35.5
average years
Country rank
#1490
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New wave music fans

48.2% are female, 51.8% are male, average age 35.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for New wave music audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age35.5
Estimated audience size3,963,438
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the New wave music audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4920%
50+11%
Fig. 04

Worldwide distribution

4.5%

of the worldwide New wave music audience comes from Germany.

Worldwide audience distribution share by country for New wave music
CountryShare
United States23.3%
United Kingdom7.2%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New wave music audience in Germany is strongest.

Fig. 05

Top regions by affinity

New wave music fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~800K1.96×
02Berlin~200K1.26×
03Hamburg~100K1.26×
04Nordrhein-Westfalen~1M1.19×
05Bremen~40K1.09×
06Hessen~300K0.96×
07Schleswig-Holstein~100K0.95×
08Sachsen-Anhalt~100K0.95×
09Saarland~50K0.94×
10Brandenburg~100K0.91×
11Mecklenburg-Vorpommern~70K0.90×
12Rheinland-Pfalz~200K0.86×
13Bayern~500K0.84×
14Sachsen~200K0.81×
15Baden-Württemberg~400K0.78×
16Thüringen~70K0.73×
Fig. 06

Affinity by region

Affinity by region — New wave music, Germany
0.73×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New wave music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New wave music audience
#·InterestCategoryAffinity×
01Wet Wet WetMusic & Radio18.68×
02VNV NationMusic & Radio18.23×
03Patti SmithMusic & Radio13.07×
04Minimal musicMusic & Radio9.05×
05David GilmourMusic & Radio5.94×
06HeavysaurusMusic & Radio5.86×
07Classic rockMusic & Radio5.12×
08Ambient musicMusic & Radio3.80×
09EurodanceMusic & Radio3.53×
10Ozzy OsbourneMusic & Radio3.33×
11Detroit technoMusic & Radio3.33×
12Art filmMovies & TV2.48×
13Contemporary R&BMusic & Radio2.43×
14Michael JacksonMusic & Radio1.94×
15TattoosFashion & Accessoires1.89×
16TransfermarktSports1.86×
17TagesschauMovies & TV1.84×
18LivemusicMusic & Radio1.76×
19HugendubelShopping1.68×
20DessertsFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New wave music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New wave music audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.64×
TraditionCONSERVATISM1.41×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New wave music audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Career OrientationPOWER0.91×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New wave music have in Germany?

New wave music has an estimated audience of 3,963,438 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of New wave music fans?

48.2% of New wave music fans are female, 51.8% are male, with an average age of 35.5 years.

03

Which brands do New wave music fans like most?

New wave music fans show strongest brand affinity for Minimal music (9.05×), Tagesschau (1.84×), and Patti Smith (13.07×) over the country average.

04

Where do New wave music fans live in Germany?

New wave music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Niedersachsen (reach ~800K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do New wave music fans also like?

Beyond New wave music itself, the audience over-indexes on Tagesschau (1.84×), Patti Smith (13.07×), VNV Nation (18.23×), and Classic rock (5.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See New wave music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New wave music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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