Rascasse Audience Intelligence

New wave music Audience in United States

A data profile of the people who buy, follow and care about New wave music in United States — modelled from more than twelve digital signal sources. New wave music has an estimated audience of 20,582,051 people in United States.

#43among Musical genre in United States#1086among Topic in United States#92in Music & Radio

The average New wave music fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Seth Green, Romeo and Juliet, Livemusic, with strongest over-indexing on Seth Green (12.03× the country average).

Demographically, the New wave music audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New wave music fan in United States is balanced, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Seth Green.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New wave music profile in United States.

Audience size
20.6M
in United States
Gender
48.6%♀
51.4% male
Age
37.0
average years
Country rank
#1586
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New wave music fans

48.6% are female, 51.4% are male, average age 37.0.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for New wave music audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.0
Estimated audience size20,582,051
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the New wave music audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3917%
40-4920%
50+17%
Fig. 04

Worldwide distribution

23.3%

of the worldwide New wave music audience comes from United States.

Worldwide audience distribution share by country for New wave music
CountryShare
United States23.3%
United Kingdom7.2%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New wave music audience in United States is strongest.

Fig. 05

Top regions by affinity

New wave music fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.55×
02Oregon~300K1.40×
03Washington~600K1.38×
04Alaska~60K1.25×
05Illinois~800K1.19×
06Massachusetts~500K1.12×
07Vermont~40K1.11×
08New York~1.5M1.10×
09Colorado~300K1.07×
10Washington, District of Columbia~70K1.07×
11New Jersey~600K1.06×
12Nevada~200K1.06×
13Connecticut~200K1.04×
14Utah~200K1.04×
15Pennsylvania~700K1.03×
16Michigan~600K1.03×
17Arizona~400K1.03×
18Texas~2M1.01×
19New Hampshire~80K1.01×
20Hawaii~90K1.00×
21Rhode Island~70K1.00×
22North Dakota~40K1.00×
23Virginia~500K0.99×
24Maryland~300K0.99×
25New Mexico~100K0.99×
26Maine~70K0.99×
27South Dakota~50K0.98×
28Minnesota~300K0.97×
29Arkansas~200K0.97×
30Delaware~60K0.97×
31Wisconsin~300K0.96×
32West Virginia~90K0.96×
33Montana~50K0.96×
34Idaho~100K0.95×
35Missouri~300K0.94×
36Nebraska~100K0.93×
37Indiana~300K0.92×
38Ohio~600K0.91×
39Oklahoma~200K0.91×
40Iowa~200K0.91×
41Kansas~100K0.91×
42North Carolina~600K0.90×
43Louisiana~200K0.89×
44Kentucky~200K0.89×
45Florida~1M0.88×
46Mississippi~100K0.88×
47Georgia~500K0.87×
48Tennessee~300K0.84×
49South Carolina~300K0.83×
50Alabama~200K0.83×
Fig. 06

Affinity by region

Affinity by region — New wave music, United States
0.83×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New wave music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New wave music audience
#·InterestCategoryAffinity×
01Seth GreenMovies & TV12.03×
02Romeo and JulietArts & Culture9.41×
03John CusackMovies & TV5.91×
04Thrash metalMusic & Radio3.43×
05BritpopMusic & Radio2.98×
06British hip hopMusic & Radio2.77×
07Non-fiction booksLiterature2.53×
08LivemusicMusic & Radio2.28×
09Chicano rapMusic & Radio2.08×
10Electronic dance musicMusic & Radio1.96×
11FandomLiterature1.91×
12BeetlejuiceMovies & TV1.78×
13TwitchGames1.75×
14Anime and manga fandomLiterature1.75×
15Vintage clothingFashion & Accessoires1.69×
16InnovationBusiness & Career1.67×
17TicketmasterTravel & Leisure1.56×
18Instant messagingInternet & Social Media1.55×
19FolklorePolitics & Society1.52×
20HollywoodTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New wave music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New wave music audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
PatriotismCONSERVATISM1.33×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New wave music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Family OrientationCONSERVATISM0.85×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New wave music have in United States?

New wave music has an estimated audience of 20,582,051 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New wave music fans?

48.6% of New wave music fans are female, 51.4% are male, with an average age of 37.0 years.

03

Which brands do New wave music fans like most?

New wave music fans show strongest brand affinity for Seth Green (12.03×), Romeo and Juliet (9.41×), and Livemusic (2.28×) over the country average.

04

Where do New wave music fans live in United States?

New wave music fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do New wave music fans also like?

Beyond New wave music itself, the audience over-indexes on Romeo and Juliet (9.41×), Livemusic (2.28×), British hip hop (2.77×), and Instant messaging (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See New wave music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New wave music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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