New wave music Audience in United States

New wave music logo

New wave music has an estimated audience of 20,582,051 people in United States. 48.6% are female, 51.4% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Goop, Grinch, Israel, Dog breed, Elsword.

The average New wave music fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Grinch, Israel, with strongest over-indexing on Goop (10.92× the country average). Demographically, the New wave music audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of New wave music fans

Demographic split for New wave music audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.0
Estimated audience size20,582,051

Audience persona

The typical New wave music fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for New wave music in United States
RegionReachAffinity
California3,798,7751.68×
Texas1,971,0051.11×
New York1,360,7821.18×
Florida1,277,0140.92×
Illinois915,0701.33×
Pennsylvania724,8321.05×
Washington622,2861.51×
Michigan561,1991.04×
Ohio560,5190.88×
North Carolina553,1000.89×
Georgia551,8230.87×
Virginia511,0031.02×
New Jersey510,1220.97×
Arizona473,0641.13×
Massachusetts465,4151.15×
Oregon392,5231.66×
Colorado367,9361.13×
Maryland359,4121.02×
Indiana340,8960.91×
Tennessee302,0570.73×
Missouri296,4580.89×
Minnesota293,5431×
Wisconsin293,4590.95×
Nevada231,9331.17×
Connecticut224,4521.09×
South Carolina203,5000.66×
Utah192,1341.04×
Kentucky191,0750.74×
Oklahoma190,1890.83×
Louisiana186,5280.7×
Alabama181,1780.63×
Arkansas158,0120.93×
Kansas132,1490.81×
Iowa132,0580.78×
Hawaii96,3171.09×
Mississippi91,2120.54×
New Mexico90,6570.88×
Idaho83,4430.81×
Alaska82,6581.88×
New Hampshire80,6580.99×
Washington, District of Columbia77,4781.25×
Nebraska75,9440.74×
West Virginia64,0050.67×
Maine62,8690.85×
Rhode Island59,9110.91×
Delaware53,6520.94×
Vermont50,0871.39×
Montana42,5790.75×
South Dakota38,7940.82×
North Dakota37,7720.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New wave music audience
BrandAffinityCategory
Goop10.92×Internet & Social Media
Grinch8.08×Movies & TV
Israel4.04×Travel & Leisure
Dog breed1.88×Pets & Animals
Elsword25.38×Games
Vocal harmony6.9×Music & Radio
Gift registry19.5×Kids & Family
Wok9.34×Food & Beverages
No Escape (1994 film)16.03×Movies & TV
Governor of Michigan10.16×Politics & Society
Google Home8.55×Technology & Electronics
Hibachi9.58×Food & Beverages
Combat sport1.73×Sports
Grace Slick9.08×Music & Radio
TV Fanatic10.31×Movies & TV
headspace8.41×Health
Nationality1.85×Politics & Society
Bank account2.14×Business & Career
Fairy godmother6.15×Literature
Hipster7.9×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New wave music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
ExtroversionTHRILL1.7
Early Adopter MentalityPOWER1.41
SustainabilityBALANCE1.35
Sports ActivityPOWER1.27
TraditionCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for New wave music
CountryShare
United States23.3%
United Kingdom7.2%
Italy4.9%

See New wave music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does New wave music have in United States?

New wave music has an estimated audience of 20,582,051 people in United States, concentrated in California and Texas.

What is the gender split and age of New wave music fans?

48.6% of New wave music fans are female, 51.4% are male, with an average age of 37.0 years.

Which brands do New wave music fans like most?

New wave music fans show strongest brand affinity for Goop (10.92×), Grinch (8.08×), and Israel (4.04×) over the country average.

Where do New wave music fans live in United States?

New wave music fans in United States are most concentrated in California (reach 3,798,775), Texas (reach 1,971,005), and New York (reach 1,360,782). These three regions account for the largest share of the active audience.

What other brands do New wave music fans also like?

Beyond New wave music itself, the audience over-indexes on Grinch (8.08×), Israel (4.04×), Dog breed (1.88×), and Elsword (25.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New wave music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.