British hip hop Audience in United States

British hip hop logo

British hip hop has an estimated audience of 19,721,088 people in United States. 48.1% are female, 51.9% are male, average age 31.8. Top regions: California, New York, Texas. Top brand affinities: Japanese hip hop, French hip hop, Midwest hip hop, Atlanta hip hop, Chicano rap.

The average British hip hop fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Japanese hip hop, French hip hop, Midwest hip hop, with strongest over-indexing on Japanese hip hop (72.05× the country average). Demographically, the British hip hop audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of British hip hop fans

Demographic split for British hip hop audience in United States
MetricValue
Female48.1%
Male51.9%
Average age31.8
Estimated audience size19,721,088

Audience persona

The typical British hip hop fan in United States is balanced, around 31.8 years old, with strong Extroversion tendencies and a notable affinity for Japanese hip hop.

Top regions in United States

Top regions ranked by reach for British hip hop in United States
RegionReachAffinity
California913,9880.42×
New York572,0950.52×
Texas375,6060.22×
Florida318,1250.24×
Pennsylvania291,0410.44×
Oklahoma282,7951.29×
Illinois272,9790.42×
Louisiana265,2921.04×
Tennessee256,6470.65×
South Carolina254,8100.86×
North Carolina250,0900.42×
Indiana248,2690.69×
Virginia244,5390.51×
Massachusetts234,8710.6×
Kentucky231,9280.94×
Ohio229,9150.38×
Washington229,2740.58×
Georgia228,9800.38×
Michigan228,8790.44×
New Jersey225,3850.45×
Missouri220,4040.69×
Arizona219,2430.54×
Connecticut216,4801.09×
Colorado212,3030.68×
Wisconsin208,6880.7×
Maryland208,5520.62×
Minnesota203,4050.72×
Oregon194,5490.86×
Alabama179,5970.65×
Arkansas168,6821.04×
Kansas165,4681.06×
Mississippi162,7501×
Nevada161,2350.85×
Maine160,2522.27×
Montana155,8422.85×
New Hampshire147,6071.9×
Nebraska144,5401.46×
New Mexico143,7851.45×
Rhode Island142,5322.27×
Utah140,6450.8×
West Virginia134,3581.46×
Idaho124,0721.25×
Washington, District of Columbia115,2031.94×
Iowa98,1790.6×
Delaware95,7321.76×
Vermont87,6182.53×
South Dakota76,9111.69×
North Dakota74,8861.85×
Alaska67,0391.59×
Hawaii59,2620.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British hip hop audience
BrandAffinityCategory
Japanese hip hop72.05×Music & Radio
French hip hop60.78×Music & Radio
Midwest hip hop44.83×Music & Radio
Atlanta hip hop45.09×Music & Radio
Chicano rap37.19×Music & Radio
Korean hip hop31.77×Music & Radio
Electro (music)21.89×Music & Radio
Country rap25.18×Music & Radio
Downtempo44.94×Music & Radio
Central Cee45.97×Music & Radio
Southern hip hop9.92×Music & Radio
Dave34.57×Music & Radio
West Coast hip hop8.79×Music & Radio
Electronica12.11×Music & Radio
Alternative hip hop7.59×Music & Radio
Funk6.4×Music & Radio
Alternative dance10.24×Music & Radio
Thyssen-Bornemisza Museum90.06×Arts & Culture
Favé21.39×Music & Radio
Hip hop music2.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British hip hop audience
TraitClusterScore
ExtroversionTHRILL1.71
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.38
Social Media UsageJOY1.09
Sports ActivityPOWER1.07
Luxury OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for British hip hop
CountryShare
United States24.9%
China6.4%
Japan6.1%

See British hip hop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does British hip hop have in United States?

British hip hop has an estimated audience of 19,721,088 people in United States, concentrated in California and New York.

What is the gender split and age of British hip hop fans?

48.1% of British hip hop fans are female, 51.9% are male, with an average age of 31.8 years.

Which brands do British hip hop fans like most?

British hip hop fans show strongest brand affinity for Japanese hip hop (72.05×), French hip hop (60.78×), and Midwest hip hop (44.83×) over the country average.

Where do British hip hop fans live in United States?

British hip hop fans in United States are most concentrated in California (reach 913,988), New York (reach 572,095), and Texas (reach 375,606). These three regions account for the largest share of the active audience.

What other brands do British hip hop fans also like?

Beyond British hip hop itself, the audience over-indexes on French hip hop (60.78×), Midwest hip hop (44.83×), Atlanta hip hop (45.09×), and Chicano rap (37.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.