Rascasse Audience Intelligence

British hip hop Audience in United States

Name: British hip hop — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about British hip hop in United States — modelled from more than twelve digital signal sources. British hip hop has an estimated audience of 19,721,088 people in United States.

#50among Musical genre in United States #1154among Topic in United States #103in Music & Radio

The average British hip hop fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Japanese hip hop, French hip hop, Midwest hip hop, with strongest over-indexing on Japanese hip hop (72.05× the country average).

Demographically, the British hip hop audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British hip hop fan in United States is balanced, around 31.8 years old, with strong Extroversion tendencies and a notable affinity for Japanese hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British hip hop profile in United States.

Audience size

19.7M

in United States

Gender

48.1%♀

51.9% male

Age

31.8

average years

Country rank

#1679

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of British hip hop fans

48.1% are female, 51.9% are male, average age 31.8.

Fig. 02

Gender split

48.1%

Female

51.9%

Male

Demographic split for British hip hop audience in United States
Metric	Value
Female	48.1%
Male	51.9%
Average age	31.8
Estimated audience size	19,721,088

Fig. 03

Age distribution

Age distribution of the British hip hop audience in United States
Age bracket	Share	%
16-19		36%
20-29		26%
30-39		18%
40-49		12%
50+		7%

Fig. 04

Worldwide distribution

24.9%

of the worldwide British hip hop audience comes from United States.

Worldwide audience distribution share by country for British hip hop
Country	Share
United States	24.9%
China	6.4%
Japan	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

British hip hop fans by region: top regions in United States
#	Region	Reach	×
01	West Virginia	~100K	1.09×
02	New Hampshire	~80K	1.08×
03	Rhode Island	~70K	1.08×
04	Maine	~80K	1.06×
05	Alaska	~40K	1.06×
06	New Mexico	~100K	1.05×
07	Washington, District of Columbia	~60K	1.05×
08	Montana	~60K	1.05×
09	Vermont	~40K	1.05×
10	Oklahoma	~200K	1.04×
11	Delaware	~60K	1.03×
12	Connecticut	~200K	1.02×
13	Arkansas	~200K	1.02×
14	Idaho	~100K	1.02×
15	North Dakota	~40K	1.02×
16	Louisiana	~300K	1.01×
17	Kentucky	~200K	1.01×
18	Nebraska	~100K	1.01×
19	South Dakota	~50K	1.01×
20	Alabama	~300K	1.00×
21	South Carolina	~300K	0.99×
22	Oregon	~200K	0.99×
23	Nevada	~200K	0.99×
24	Utah	~200K	0.99×
25	Mississippi	~200K	0.99×
26	Kansas	~200K	0.99×
27	Hawaii	~80K	0.99×
28	Wisconsin	~300K	0.98×
29	Iowa	~200K	0.98×
30	Indiana	~300K	0.97×
31	Missouri	~300K	0.97×
32	Colorado	~300K	0.97×
33	Minnesota	~300K	0.97×
34	Tennessee	~400K	0.96×
35	Massachusetts	~400K	0.96×
36	Maryland	~300K	0.96×
37	Arizona	~400K	0.95×
38	Washington	~400K	0.95×
39	Ohio	~600K	0.94×
40	North Carolina	~600K	0.94×
41	Michigan	~500K	0.94×
42	New Jersey	~500K	0.94×
43	Virginia	~500K	0.94×
44	Pennsylvania	~600K	0.93×
45	Georgia	~600K	0.93×
46	Illinois	~600K	0.92×
47	Florida	~1M	0.90×
48	New York	~1M	0.88×
49	Texas	~1.5M	0.87×
50	California	~2M	0.81×

Affinity by region — British hip hop, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British hip hop audience
#	Interest	Category	×
01	Thyssen-Bornemisza Museum	Arts & Culture	90.06×
02	Japanese hip hop	Music & Radio	72.05×
03	French hip hop	Music & Radio	60.78×
04	Central Cee	Music & Radio	45.97×
05	Atlanta hip hop	Music & Radio	45.09×
06	Downtempo	Music & Radio	44.94×
07	Midwest hip hop	Music & Radio	44.83×
08	Chicano rap	Music & Radio	37.19×
09	Dave	Music & Radio	34.57×
10	Korean hip hop	Music & Radio	31.77×
11	Country rap	Music & Radio	25.18×
12	Electro (music)	Music & Radio	21.89×
13	Electronica	Music & Radio	12.11×
14	Alternative dance	Music & Radio	10.24×
15	Southern hip hop	Music & Radio	9.92×
16	West Coast hip hop	Music & Radio	8.79×
17	Alternative hip hop	Music & Radio	7.59×
18	Funk	Music & Radio	6.40×
19	Hip hop music	Music & Radio	2.29×
20	Pop music	Music & Radio	2.28×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by British hip hop audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.23×
Tradition	CONSERVATISM	1.23×
Creativity	OPEN	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by British hip hop audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.71×
Travelling	THRILL	0.82×
Sustainability	BALANCE	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does British hip hop have in United States?

British hip hop has an estimated audience of 19,721,088 people in United States, concentrated in California and Texas.

What is the gender split and age of British hip hop fans?

48.1% of British hip hop fans are female, 51.9% are male, with an average age of 31.8 years.

Which brands do British hip hop fans like most?

British hip hop fans show strongest brand affinity for Japanese hip hop (72.05×), French hip hop (60.78×), and Midwest hip hop (44.83×) over the country average.

Where do British hip hop fans live in United States?

British hip hop fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do British hip hop fans also like?

Beyond British hip hop itself, the audience over-indexes on French hip hop (60.78×), Midwest hip hop (44.83×), Atlanta hip hop (45.09×), and Chicano rap (37.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See British hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for British hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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