Rascasse Audience Intelligence

Atlanta hip hop Audience in United States

A data profile of the people who buy, follow and care about Atlanta hip hop in United States — modelled from more than twelve digital signal sources. Atlanta hip hop has an estimated audience of 18,023,011 people in United States.

#61among Musical genre in United States#1284among Topic in United States#120in Music & Radio

The average Atlanta hip hop fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include British hip hop, Chicano rap, Alternative hip hop, with strongest over-indexing on British hip hop (45.09× the country average).

Demographically, the Atlanta hip hop audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta hip hop fan in United States is balanced, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for British hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta hip hop profile in United States.

Audience size
18M
in United States
Gender
49.9%♀
50.1% male
Age
32.2
average years
Country rank
#1871
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta hip hop fans

49.9% are female, 50.1% are male, average age 32.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Atlanta hip hop audience in United States
MetricValue
Female49.9%
Male50.1%
Average age32.2
Estimated audience size18,023,011
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Atlanta hip hop audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Atlanta hip hop audience comes from United States.

Worldwide audience distribution share by country for Atlanta hip hop
CountryShare
United States34.0%
Japan7.9%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta hip hop fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M2.20×
02Vermont~40K1.38×
03Delaware~60K1.21×
04Montana~60K1.20×
05Rhode Island~70K1.16×
06West Virginia~100K1.14×
07Maine~70K1.14×
08Mississippi~200K1.12×
09New Hampshire~80K1.12×
10Washington, District of Columbia~60K1.12×
11Hawaii~90K1.11×
12Idaho~100K1.07×
13Nebraska~100K1.07×
14Arkansas~200K1.06×
15New Mexico~90K1.05×
16Kansas~100K1.02×
17South Dakota~40K1.02×
18Alaska~40K1.02×
19North Dakota~40K1.00×
20Louisiana~200K0.98×
21Oklahoma~200K0.98×
22Iowa~100K0.98×
23Kentucky~200K0.97×
24Connecticut~200K0.97×
25Nevada~200K0.97×
26Alabama~200K0.96×
27South Carolina~300K0.95×
28Oregon~200K0.95×
29Utah~200K0.95×
30Missouri~300K0.92×
31Wisconsin~200K0.92×
32Tennessee~300K0.91×
33Indiana~300K0.91×
34Minnesota~200K0.91×
35Maryland~300K0.90×
36Colorado~300K0.90×
37Arizona~300K0.89×
38Washington~300K0.88×
39Massachusetts~300K0.88×
40Michigan~400K0.87×
41Virginia~400K0.87×
42New Jersey~400K0.86×
43Ohio~500K0.85×
44North Carolina~500K0.85×
45Pennsylvania~500K0.84×
46Illinois~500K0.82×
47Florida~900K0.75×
48New York~800K0.75×
49Texas~1M0.70×
50California~1.5M0.66×
Fig. 06

Affinity by region

Affinity by region — Atlanta hip hop, United States
0.66×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta hip hop audience
#·InterestCategoryAffinity×
01British hip hopMusic & Radio45.09×
02Chicano rapMusic & Radio25.83×
03Master PMusic & Radio12.11×
04Nicole RichieMovies & TV11.91×
05T.I.Music & Radio8.62×
06Soul foodMusic & Radio3.68×
07Alternative hip hopMusic & Radio3.25×
08Gangsta rapMusic & Radio2.73×
09Music festivalsMusic & Radio2.40×
10LivemusicMusic & Radio2.39×
11TMZInternet & Social Media2.20×
12Real propertyHome & Garden2.15×
13Instant messagingInternet & Social Media2.06×
14ConcertsMusic & Radio1.79×
15HollywoodTravel & Leisure1.73×
16HairstyleBeauty & Wellness1.71×
17Pizza HutFood & Beverages1.70×
18Music videosMusic & Radio1.64×
19TikTokInternet & Social Media1.54×
20Planet FitnessSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta hip hop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
IndulgenceJOY1.35×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta hip hop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
DIY MentalityTHRILL0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta hip hop have in United States?

Atlanta hip hop has an estimated audience of 18,023,011 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Atlanta hip hop fans?

49.9% of Atlanta hip hop fans are female, 50.1% are male, with an average age of 32.2 years.

03

Which brands do Atlanta hip hop fans like most?

Atlanta hip hop fans show strongest brand affinity for British hip hop (45.09×), Chicano rap (25.83×), and Alternative hip hop (3.25×) over the country average.

04

Where do Atlanta hip hop fans live in United States?

Atlanta hip hop fans in United States are most concentrated in California (reach ~1.5M), Georgia (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta hip hop fans also like?

Beyond Atlanta hip hop itself, the audience over-indexes on Chicano rap (25.83×), Alternative hip hop (3.25×), Instant messaging (2.06×), and Concerts (1.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Atlanta hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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