Atlanta hip hop Audience in United States

Atlanta hip hop logo

Atlanta hip hop has an estimated audience of 18,023,011 people in United States. 49.9% are female, 50.1% are male, average age 32.2. Top regions: Georgia, California, Texas. Top brand affinities: Combat sport, UK garage, Voltron: Legendary Defender, Google Photos, Jaws.

The average Atlanta hip hop fan in United States is 32.2 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Combat sport, UK garage, Voltron: Legendary Defender, with strongest over-indexing on Combat sport (1.72× the country average). Demographically, the Atlanta hip hop audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Atlanta hip hop fans

Demographic split for Atlanta hip hop audience in United States
MetricValue
Female49.9%
Male50.1%
Average age32.2
Estimated audience size18,023,011

Audience persona

The typical Atlanta hip hop fan in United States is balanced, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Atlanta hip hop in United States
RegionReachAffinity
Georgia1,544,7672.78×
California864,1440.44×
Texas549,0380.35×
New York487,2040.48×
Florida422,9670.35×
North Carolina272,8290.5×
Illinois241,9620.4×
Mississippi192,3431.3×
Tennessee189,5710.52×
South Carolina188,2140.69×
Louisiana185,2680.8×
Ohio181,1480.33×
Alabama172,4560.68×
Arkansas170,8751.15×
Oklahoma167,1080.83×
Virginia165,1450.38×
Kentucky164,4600.73×
West Virginia158,7881.89×
New Jersey153,6730.34×
Pennsylvania150,4830.25×
Indiana146,7060.45×
Kansas146,6671.03×
Idaho146,6331.62×
Michigan146,5190.31×
Missouri142,0800.49×
Hawaii140,0741.81×
Iowa139,2370.94×
Montana138,1342.76×
Maine137,7392.13×
Wisconsin134,5280.5×
Maryland133,5060.43×
New Hampshire130,8351.84×
Arizona129,5540.35×
Massachusetts128,8760.36×
Nebraska128,1161.42×
Connecticut127,9220.71×
New Mexico127,4471.41×
Nevada127,0350.73×
Rhode Island126,3372.2×
Washington125,8050.35×
Oregon125,4130.61×
Utah124,6640.77×
Vermont124,2603.93×
Minnesota120,1950.47×
Colorado115,8030.41×
Delaware113,1392.28×
Washington, District of Columbia81,6901.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta hip hop audience
BrandAffinityCategory
Combat sport1.72×Sports
UK garage4.46×Music & Radio
Voltron: Legendary Defender11.99×Movies & TV
Google Photos1.75×Technology & Electronics
Jaws3.7×Movies & TV
Hog Hunting2.3×Sports
3D printing1.68×Technology & Electronics
Jesse Plemons2.12×Movies & TV
South Asian cuisine5.45×Food & Beverages
Chili con carne4×Food & Beverages
Nebraska Cornhuskers football1.69×Sports
Noodle (Gorillaz)1.61×Music & Radio
Queens College, City University of New York3.03×Business & Career
Captain America (1990 film)1.77×Movies & TV
Tierra Cali2.88×Travel & Leisure
Holt Renfrew5.11×Shopping
Consequence (rapper)2.44×Music & Radio
Bunga bunga31.25×Politics & Society
Charlamagne Tha God3.49×Movies & TV
Overtone3.43×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta hip hop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
ExtroversionTHRILL1.58
Urban LifestyleOPEN1.23
Social Media UsageJOY1.13
Early Adopter MentalityPOWER1.13
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Atlanta hip hop
CountryShare
United States34.0%
Japan7.9%
Brazil5.8%

See Atlanta hip hop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Atlanta hip hop have in United States?

Atlanta hip hop has an estimated audience of 18,023,011 people in United States, concentrated in Georgia and California.

What is the gender split and age of Atlanta hip hop fans?

49.9% of Atlanta hip hop fans are female, 50.1% are male, with an average age of 32.2 years.

Which brands do Atlanta hip hop fans like most?

Atlanta hip hop fans show strongest brand affinity for Combat sport (1.72×), UK garage (4.46×), and Voltron: Legendary Defender (11.99×) over the country average.

Where do Atlanta hip hop fans live in United States?

Atlanta hip hop fans in United States are most concentrated in Georgia (reach 1,544,767), California (reach 864,144), and Texas (reach 549,038). These three regions account for the largest share of the active audience.

What other brands do Atlanta hip hop fans also like?

Beyond Atlanta hip hop itself, the audience over-indexes on UK garage (4.46×), Voltron: Legendary Defender (11.99×), Google Photos (1.75×), and Jaws (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.