Nicole Richie Audience in United States

Nicole Richie logo

Nicole Richie has an estimated audience of 1,145,403 people in United States. 79.7% are female, 20.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Purple (magazine), Tiffany Pollard, Behati Prinsloo, The Sartorialist, Toni Garrn.

The average Nicole Richie fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Purple (magazine), Tiffany Pollard, Behati Prinsloo, with strongest over-indexing on Purple (magazine) (40.58× the country average). Demographically, the Nicole Richie audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Nicole Richie fans

Demographic split for Nicole Richie audience in United States
MetricValue
Female79.7%
Male20.3%
Average age37.0
Estimated audience size1,145,403

Audience persona

The typical Nicole Richie fan in United States is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Purple (magazine).

Top regions in United States

Top regions ranked by reach for Nicole Richie in United States
RegionReachAffinity
California157,0431.25×
Texas102,5341.04×
Florida77,5171×
New York75,7341.18×
Illinois44,7211.17×
Pennsylvania41,0941.07×
Georgia38,8581.1×
North Carolina37,4341.09×
Ohio36,6151.04×
Michigan32,2671.08×
New Jersey31,6241.09×
Virginia27,6040.99×
Tennessee25,6851.12×
Arizona24,6131.05×
Massachusetts24,5281.09×
Washington24,5131.07×
Maryland21,2351.08×
Indiana21,1731.01×
Missouri20,2971.1×
Colorado18,5891.03×
South Carolina17,7401.03×
Alabama17,6611.1×
Minnesota16,5211.01×
Louisiana16,4881.12×
Wisconsin16,2460.94×
Kentucky15,0651.05×
Oregon14,3451.09×
Oklahoma13,8311.09×
Connecticut11,9191.04×
Nevada11,2131.01×
Arkansas10,8801.15×
Mississippi9,4991.01×
Utah9,4250.92×
Iowa8,6470.92×
Kansas8,4090.93×
Idaho5,2040.91×
Nebraska5,1510.9×
New Mexico5,1490.9×
West Virginia4,8560.91×
New Hampshire4,2070.93×
Hawaii4,1670.85×
Maine3,8120.93×
Washington, District of Columbia3,7741.1×
Rhode Island3,6281×
Delaware2,8660.91×
Montana2,6920.85×
North Dakota2,0140.86×
South Dakota1,7870.67×
Vermont1,7810.89×
Alaska1,7270.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nicole Richie audience
BrandAffinityCategory
Purple (magazine)40.58×Arts & Culture
Tiffany Pollard154.45×Movies & TV
Behati Prinsloo96.09×Fashion & Accessoires
The Sartorialist127.8×Fashion & Accessoires
Toni Garrn195.46×Fashion & Accessoires
FlightAware20×Travel & Leisure
Rosie Huntington-Whiteley46.98×Fashion & Accessoires
Sarah Jessica Parker24.83×Movies & TV
Numéro88.18×News
Daily Front Row155.54×Fashion & Accessoires
Atlanta hip hop11.91×Music & Radio
Lily Aldridge113.27×Fashion & Accessoires
Claudia Schiffer59.96×Fashion & Accessoires
Christian Siriano56.6×Fashion & Accessoires
Zuhair Murad107.65×Fashion & Accessoires
And just like that...8.96×Movies & TV
Paris Hilton19.4×Fashion & Accessoires
Dries van Noten31.26×Fashion & Accessoires
Erin Wasson197.32×Fashion & Accessoires
En Vogue49.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nicole Richie audience
TraitClusterScore
IndulgenceJOY1.64
ExtroversionTHRILL1.59
Urban LifestyleOPEN1.45
Pet OwnershipJOY1.41
Community OrientationOPEN1.32
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Nicole Richie
CountryShare
United States48.5%
United Kingdom7.4%
Canada5.3%

See Nicole Richie audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Nicole Richie have in United States?

Nicole Richie has an estimated audience of 1,145,403 people in United States, concentrated in California and Texas.

What is the gender split and age of Nicole Richie fans?

79.7% of Nicole Richie fans are female, 20.3% are male, with an average age of 37.0 years.

Which brands do Nicole Richie fans like most?

Nicole Richie fans show strongest brand affinity for Purple (magazine) (40.58×), Tiffany Pollard (154.45×), and Behati Prinsloo (96.09×) over the country average.

Where do Nicole Richie fans live in United States?

Nicole Richie fans in United States are most concentrated in California (reach 157,043), Texas (reach 102,534), and Florida (reach 77,517). These three regions account for the largest share of the active audience.

What other brands do Nicole Richie fans also like?

Beyond Nicole Richie itself, the audience over-indexes on Tiffany Pollard (154.45×), Behati Prinsloo (96.09×), The Sartorialist (127.8×), and Toni Garrn (195.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicole Richie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.