Numéro Audience in United States
Numéro has an estimated audience of 413,974 people in United States. 60.8% are female, 39.2% are male, average age 34.6. Top regions: California, Florida, Texas. Top brand affinities: Hair Cuttery, Claudia Schiffer, Rick Owens, Google Earth, Run DMC.
The average Numéro fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hair Cuttery, Claudia Schiffer, Rick Owens, with strongest over-indexing on Hair Cuttery (81.15× the country average). Demographically, the Numéro audience skews more female with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Numéro fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 34.6 |
| Estimated audience size | 413,974 |
Audience persona
The typical Numéro fan in United States is more female, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Cuttery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,312 | 1.61× |
| Florida | 57,591 | 2.05× |
| Texas | 57,260 | 1.61× |
| New York | 49,675 | 2.15× |
| New Jersey | 18,542 | 1.76× |
| Georgia | 16,404 | 1.29× |
| Illinois | 14,382 | 1.04× |
| North Carolina | 13,752 | 1.1× |
| Pennsylvania | 13,678 | 0.98× |
| Virginia | 13,589 | 1.35× |
| Massachusetts | 11,401 | 1.4× |
| Arizona | 10,245 | 1.21× |
| Washington | 9,548 | 1.15× |
| Ohio | 9,534 | 0.75× |
| Tennessee | 9,213 | 1.11× |
| Maryland | 8,616 | 1.21× |
| Colorado | 7,702 | 1.18× |
| Michigan | 7,401 | 0.68× |
| Indiana | 7,030 | 0.93× |
| South Carolina | 5,165 | 0.83× |
| Connecticut | 5,058 | 1.22× |
| Oregon | 5,057 | 1.07× |
| Nevada | 4,956 | 1.24× |
| Louisiana | 4,881 | 0.91× |
| Wisconsin | 4,685 | 0.75× |
| Missouri | 4,613 | 0.69× |
| Alabama | 4,335 | 0.75× |
| Utah | 4,146 | 1.12× |
| Kentucky | 4,048 | 0.78× |
| Minnesota | 3,903 | 0.66× |
| Oklahoma | 3,676 | 0.8× |
| Washington, District of Columbia | 3,187 | 2.56× |
| Kansas | 3,149 | 0.97× |
| Iowa | 2,734 | 0.8× |
| Arkansas | 2,685 | 0.79× |
| New Mexico | 2,069 | 1× |
| Mississippi | 1,863 | 0.55× |
| Nebraska | 1,845 | 0.89× |
| Idaho | 1,574 | 0.76× |
| Rhode Island | 1,456 | 1.1× |
| Delaware | 1,096 | 0.96× |
| Maine | 827 | 0.56× |
| New Hampshire | 822 | 0.5× |
| Hawaii | 770 | 0.43× |
| West Virginia | 748 | 0.39× |
| Montana | 687 | 0.6× |
| South Dakota | 500 | 0.52× |
| Alaska | 498 | 0.56× |
| North Dakota | 417 | 0.49× |
| Wyoming | 404 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair Cuttery | 81.15× | Beauty & Wellness |
| Claudia Schiffer | 134.54× | Fashion & Accessoires |
| Rick Owens | 57.69× | Fashion & Accessoires |
| Google Earth | 26.72× | Internet & Social Media |
| Run DMC | 90.19× | Music & Radio |
| Indeed.com | 9.62× | Business & Career |
| Kitsuné | 83.21× | Fashion & Accessoires |
| Tyra Banks | 42.73× | Fashion & Accessoires |
| Google Maps | 8.72× | Internet & Social Media |
| Enterprise Rent-A-Car | 11.79× | Cars & Mobility |
| DuckDuckGo | 15.43× | Internet & Social Media |
| Rosie Huntington-Whiteley | 39.58× | Fashion & Accessoires |
| Sarah Jessica Parker | 21.91× | Movies & TV |
| Google News | 8.94× | News |
| Jack Nicholson | 19.18× | Movies & TV |
| Capital One | 5.32× | Business & Career |
| Apple Store | 10.26× | Shopping |
| Roberto Cavalli | 30.25× | Fashion & Accessoires |
| Anine Bing | 53.93× | Fashion & Accessoires |
| StubHub | 10.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.64 |
| Luxury Orientation | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.3% |
| Brazil | 10.2% |
| France | 9.1% |
See Numéro audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Numéro have in United States?
Numéro has an estimated audience of 413,974 people in United States, concentrated in California and Florida.
What is the gender split and age of Numéro fans?
60.8% of Numéro fans are female, 39.2% are male, with an average age of 34.6 years.
Which brands do Numéro fans like most?
Numéro fans show strongest brand affinity for Hair Cuttery (81.15×), Claudia Schiffer (134.54×), and Rick Owens (57.69×) over the country average.
Where do Numéro fans live in United States?
Numéro fans in United States are most concentrated in California (reach 73,312), Florida (reach 57,591), and Texas (reach 57,260). These three regions account for the largest share of the active audience.
What other brands do Numéro fans also like?
Beyond Numéro itself, the audience over-indexes on Claudia Schiffer (134.54×), Rick Owens (57.69×), Google Earth (26.72×), and Run DMC (90.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Numéro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.