Rascasse Audience Intelligence

Numéro Audience in United States

A data profile of the people who buy, follow and care about Numéro in United States — modelled from more than twelve digital signal sources. Numéro has an estimated audience of 412,818 people in United States.

#1313among Website / Newspaper / Magazine in United States#356in News

The average Numéro fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tape measure, Behati Prinsloo, Rick Owens, with strongest over-indexing on Tape measure (160.12× the country average).

Demographically, the Numéro audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Numéro fan in United States is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Tape measure.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Numéro profile in United States.

Audience size
413K
in United States
Gender
60.8%♀
39.2% male
Age
34.6
average years
Country rank
#40883
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Numéro

60.8% are female, 39.2% are male, average age 34.6.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Numéro audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.6
Estimated audience size412,818
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Numéro audience in United States
Age bracketShare%
16-1925%
20-2931%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Numéro audience comes from United States.

Worldwide audience distribution share by country for Numéro
CountryShare
Japan22.2%
Brazil9.5%
France8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Numéro audience in United States is strongest.

Fig. 05

Top regions by affinity

Numéro fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.26×
02Florida~50K1.91×
03New York~40K1.83×
04Texas~60K1.74×
05New Jersey~20K1.70×
06California~70K1.50×
07Massachusetts~10K1.28×
08New Mexico~3K1.25×
09Connecticut~5K1.24×
10Georgia~20K1.21×
11Virginia~10K1.19×
12Nevada~5K1.19×
13Maryland~8K1.17×
14Arizona~10K1.16×
15Colorado~7K1.14×
16Rhode Island~1K1.13×
17North Carolina~10K1.12×
18Utah~4K1.11×
19Illinois~10K1.09×
20Washington~9K1.07×
21Tennessee~9K1.05×
22Oregon~5K1.02×
23Delaware~1K1.02×
24Kansas~3K1.01×
25Pennsylvania~10K0.97×
26Louisiana~5K0.97×
27Nebraska~2K0.95×
28Indiana~7K0.91×
29South Carolina~6K0.91×
30Alaska<1K0.90×
31Oklahoma~4K0.89×
32Arkansas~3K0.89×
33Maine~1K0.89×
34Vermont<1K0.89×
35South Dakota<1K0.88×
36North Dakota<1K0.88×
37Idaho~2K0.86×
38Montana<1K0.86×
39Kentucky~4K0.83×
40Alabama~5K0.82×
41Iowa~3K0.82×
42New Hampshire~1K0.82×
43Wisconsin~5K0.81×
44West Virginia~2K0.81×
45Hawaii~1K0.80×
46Mississippi~3K0.79×
47Minnesota~4K0.76×
48Ohio~9K0.75×
49Missouri~5K0.72×
50Michigan~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Numéro, United States
0.68×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Numéro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Numéro audience
#·InterestCategoryAffinity×
01Behati PrinslooFashion & Accessoires187.77×
02Tape measureHome & Garden160.12×
03Claudia SchifferFashion & Accessoires142.13×
04Run DMCMusic & Radio90.75×
05KitsunéFashion & Accessoires90.71×
06Nicole RichieMovies & TV88.18×
07Rick OwensFashion & Accessoires67.46×
08Ann DemeulemeesterFashion & Accessoires58.60×
09London Fashion WeekFashion & Accessoires55.03×
10Rosie Huntington-WhiteleyFashion & Accessoires49.05×
11Anine BingFashion & Accessoires45.27×
12Roberto CavalliFashion & Accessoires35.28×
13BoucheronFashion & Accessoires21.73×
14Rumer WillisMovies & TV20.00×
15Rose LeslieMovies & TV20.00×
16Taron EgertonMovies & TV18.32×
17Jrue HolidaySports18.29×
18Manolo BlahnikFashion & Accessoires17.74×
19Patricia ArquetteMovies & TV13.44×
20FIFA World CupSports2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Numéro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Numéro audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.82×
IndulgenceJOY1.71×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Numéro audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Pet OwnershipJOY0.80×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Numéro have in United States?

Numéro has an estimated audience of 412,818 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Numéro fans?

60.8% of Numéro fans are female, 39.2% are male, with an average age of 34.6 years.

03

Which brands do Numéro fans like most?

Numéro fans show strongest brand affinity for Tape measure (160.12×), Behati Prinsloo (187.77×), and Rick Owens (67.46×) over the country average.

04

Where do Numéro fans live in United States?

Numéro fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Numéro fans also like?

Beyond Numéro itself, the audience over-indexes on Behati Prinsloo (187.77×), Rick Owens (67.46×), Claudia Schiffer (142.13×), and Nicole Richie (88.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Numéro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Numéro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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