Rascasse Audience Intelligence

Anine Bing Target Market in United States

A data profile of the people who buy, follow and care about Anine Bing in United States — modelled from more than twelve digital signal sources. Anine Bing has an estimated audience of 492,925 people in United States.

#3800among Brand in United States#1337in Fashion & Accessoires

The average Anine Bing fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include bambini, Polo Ralph Lauren, Purple (magazine), with strongest over-indexing on bambini (322.88× the country average).

Demographically, the Anine Bing audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anine Bing fan in United States is more female, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for bambini.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anine Bing profile in United States.

Audience size
493K
in United States
Gender
62.7%♀
37.3% male
Age
32.1
average years
Country rank
#36971
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anine Bing

62.7% are female, 37.3% are male, average age 32.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Anine Bing audience in United States
MetricValue
Female62.7%
Male37.3%
Average age32.1
Estimated audience size492,925
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Anine Bing audience in United States
Age bracketShare%
16-1934%
20-2929%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Anine Bing audience comes from United States.

Worldwide audience distribution share by country for Anine Bing
CountryShare
China64.4%
United States8.7%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anine Bing audience in United States is strongest.

Fig. 05

Top regions by affinity

Anine Bing customers by region in United States
#RegionReachAffinity×
01New York~100K4.36×
02California~100K2.73×
03Washington, District of Columbia~3K2.30×
04Illinois~30K1.94×
05New Jersey~20K1.90×
06Massachusetts~20K1.81×
07Connecticut~7K1.38×
08Utah~6K1.33×
09Washington~10K1.21×
10Florida~40K1.14×
11Maryland~9K1.08×
12Colorado~8K1.03×
13Texas~40K1.01×
14Hawaii~2K0.98×
15Minnesota~7K0.96×
16Oregon~5K0.95×
17Rhode Island~1K0.92×
18Maine~2K0.91×
19Arkansas~4K0.89×
20Iowa~4K0.88×
21Virginia~10K0.86×
22Montana~1K0.86×
23Pennsylvania~10K0.85×
24Tennessee~8K0.85×
25Oklahoma~5K0.85×
26Vermont<1K0.85×
27Wisconsin~6K0.84×
28Nevada~4K0.84×
29Alaska<1K0.83×
30Idaho~2K0.81×
31Nebraska~2K0.81×
32North Dakota<1K0.81×
33Arizona~8K0.80×
34Kansas~3K0.80×
35New Hampshire~2K0.80×
36South Dakota<1K0.78×
37Delaware~1K0.77×
38Georgia~10K0.75×
39Michigan~10K0.75×
40North Carolina~10K0.72×
41Missouri~6K0.72×
42Ohio~10K0.70×
43South Carolina~5K0.70×
44Mississippi~3K0.69×
45Alabama~5K0.68×
46Indiana~6K0.65×
47West Virginia~1K0.64×
48Louisiana~4K0.63×
49Kentucky~4K0.60×
50New Mexico~1K0.60×
Fig. 06

Affinity by region

Affinity by region — Anine Bing, United States
0.60×1.00×4.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anine Bing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anine Bing audience
#·InterestCategoryAffinity×
01bambiniBrand322.88×
02Behati PrinslooFashion & Accessoires68.34×
03Nicole RichieMovies & TV63.48×
04Christian SirianoFashion & Accessoires44.05×
05Marni (clothing)Fashion & Accessoires40.61×
06Club MonacoFashion & Accessoires37.92×
07Dries van NotenFashion & Accessoires32.73×
08Polo Ralph LaurenFashion & Accessoires32.53×
09Purple (magazine)Arts & Culture25.31×
10ShopbopFashion & Accessoires21.28×
11SSENSEShopping20.38×
12Sarah Jessica ParkerMovies & TV17.30×
13Maison MargielaFashion & Accessoires15.08×
14Elle FanningMovies & TV14.12×
15Isabel MarantFashion & Accessoires13.93×
16AAA (band)Music & Radio12.80×
17FlightAwareTravel & Leisure11.09×
18Anne HathawayMovies & TV9.61×
19AritziaFashion & Accessoires8.97×
20QueensTravel & Leisure5.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anine Bing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anine Bing audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.99×
Quality AwarenessPREMIUM2.51×
Design AffinityPREMIUM2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anine Bing audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
Need for SecurityCONSERVATISM0.96×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anine Bing's target market in United States?

Anine Bing's target market in United States covers an estimated 492,925 people, concentrated in California and New York.

02

What is the gender split and age of Anine Bing customers?

62.7% of the Anine Bing audience are female, 37.3% are male, with an average age of 32.1 years.

03

Which brands do Anine Bing fans like most?

Anine Bing fans show strongest brand affinity for bambini (322.88×), Polo Ralph Lauren (32.53×), and Purple (magazine) (25.31×) over the country average.

04

Where do Anine Bing fans live in United States?

Anine Bing fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Anine Bing fans also like?

Beyond Anine Bing itself, the audience over-indexes on Polo Ralph Lauren (32.53×), Purple (magazine) (25.31×), Nicole Richie (63.48×), and Behati Prinsloo (68.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Anine Bing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anine Bing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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