Anine Bing Audience in United States

Anine Bing logo

Anine Bing has an estimated audience of 499,136 people in United States. 62.7% are female, 37.3% are male, average age 32.1. Top regions: California, New York, Texas. Top brand affinities: Purple (magazine), Polo Ralph Lauren, Nicole Richie, Behati Prinsloo, Marni (clothing).

The average Anine Bing fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Purple (magazine), Polo Ralph Lauren, Nicole Richie, with strongest over-indexing on Purple (magazine) (25.31× the country average). Demographically, the Anine Bing audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Software

Demographics of Anine Bing fans

Demographic split for Anine Bing audience in United States
MetricValue
Female62.7%
Male37.3%
Average age32.1
Estimated audience size499,136

Audience persona

The typical Anine Bing fan in United States is more female, around 32.1 years old, with strong Design Affinity tendencies and a notable affinity for Purple (magazine).

Top regions in United States

Top regions ranked by reach for Anine Bing in United States
RegionReachAffinity
California148,3742.7×
New York104,3843.74×
Texas47,0871.1×
Florida36,4081.08×
Illinois32,6421.96×
New Jersey23,8731.88×
Massachusetts18,3991.87×
Pennsylvania14,7650.88×
Washington13,1981.32×
Georgia11,6160.76×
North Carolina11,2460.75×
Ohio11,1270.72×
Virginia10,7350.88×
Michigan10,0080.77×
Maryland9,3541.09×
Tennessee8,7730.88×
Colorado8,6001.09×
Arizona8,5980.84×
Minnesota7,3541.03×
Connecticut7,1731.43×
Utah6,4041.43×
Wisconsin6,3430.84×
Missouri5,8370.73×
Indiana5,6080.61×
Oregon5,5540.97×
South Carolina5,0890.68×
Oklahoma4,6340.84×
Alabama4,4580.64×
Nevada4,1110.85×
Washington, District of Columbia3,7632.51×
Louisiana3,6940.57×
Iowa3,5480.86×
Arkansas3,4460.84×
Kentucky3,3170.53×
Kansas2,8780.73×
Mississippi2,3720.58×
Hawaii2,0900.97×
Nebraska1,8240.73×
Idaho1,8180.73×
Maine1,5490.87×
New Hampshire1,4260.73×
Rhode Island1,4200.89×
Montana1,0450.75×
New Mexico9200.37×
Delaware8940.65×
West Virginia7470.32×
South Dakota6780.59×
North Dakota6420.63×
Alaska5940.56×
Vermont5840.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anine Bing audience
BrandAffinityCategory
Purple (magazine)25.31×Arts & Culture
Polo Ralph Lauren32.53×Fashion & Accessoires
Nicole Richie63.48×Movies & TV
Behati Prinsloo68.34×Fashion & Accessoires
Marni (clothing)40.61×Fashion & Accessoires
AAA (band)12.8×Music & Radio
Dries van Noten32.73×Fashion & Accessoires
Sarah Jessica Parker17.3×Movies & TV
Shopbop21.28×Fashion & Accessoires
Elle Fanning14.12×Movies & TV
Christian Siriano44.05×Fashion & Accessoires
SSENSE20.38×Shopping
Club Monaco37.92×Fashion & Accessoires
Aritzia8.97×Fashion & Accessoires
FlightAware11.09×Travel & Leisure
Anne Hathaway9.61×Movies & TV
Farfetch21.32×Shopping
Queens5.99×Travel & Leisure
Isabel Marant13.93×Fashion & Accessoires
Maison Margiela15.08×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anine Bing audience
TraitClusterScore
Design AffinityPREMIUM3.03
SustainabilityBALANCE2.34
Luxury OrientationPREMIUM2.27
IndulgenceJOY1.99
Quality AwarenessPREMIUM1.8
CreativityOPEN1.71

Worldwide distribution

Worldwide audience distribution share by country for Anine Bing
CountryShare
China64.2%
United States8.8%
United Kingdom3.1%

See Anine Bing audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Anine Bing have in United States?

Anine Bing has an estimated audience of 499,136 people in United States, concentrated in California and New York.

What is the gender split and age of Anine Bing fans?

62.7% of Anine Bing fans are female, 37.3% are male, with an average age of 32.1 years.

Which brands do Anine Bing fans like most?

Anine Bing fans show strongest brand affinity for Purple (magazine) (25.31×), Polo Ralph Lauren (32.53×), and Nicole Richie (63.48×) over the country average.

Where do Anine Bing fans live in United States?

Anine Bing fans in United States are most concentrated in California (reach 148,374), New York (reach 104,384), and Texas (reach 47,087). These three regions account for the largest share of the active audience.

What other brands do Anine Bing fans also like?

Beyond Anine Bing itself, the audience over-indexes on Polo Ralph Lauren (32.53×), Nicole Richie (63.48×), Behati Prinsloo (68.34×), and Marni (clothing) (40.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anine Bing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.