Shopbop Audience in United States
Shopbop has an estimated audience of 3,302,354 people in United States. 82.0% are female, 18.0% are male, average age 34.4. Top regions: California, New York, Texas. Top brand affinities: Kohl's, Yahoo!奇摩名人娛樂, Costco, Old Navy, Whole Foods Market.
The average Shopbop fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kohl's, Yahoo!奇摩名人娛樂, Costco, with strongest over-indexing on Kohl's (1.67× the country average). Demographically, the Shopbop audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Shopbop fans
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 34.4 |
| Estimated audience size | 3,302,354 |
Audience persona
The typical Shopbop fan in United States is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Kohl's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 545,593 | 1.5× |
| New York | 532,135 | 2.88× |
| Texas | 296,677 | 1.04× |
| Florida | 266,959 | 1.19× |
| Illinois | 171,089 | 1.56× |
| New Jersey | 155,873 | 1.86× |
| Georgia | 127,630 | 1.25× |
| North Carolina | 123,352 | 1.24× |
| Pennsylvania | 117,713 | 1.06× |
| Massachusetts | 112,212 | 1.72× |
| Virginia | 102,334 | 1.27× |
| Washington | 71,838 | 1.08× |
| Tennessee | 68,250 | 1.03× |
| Wisconsin | 68,039 | 1.37× |
| Connecticut | 65,767 | 1.99× |
| Ohio | 64,360 | 0.63× |
| Maryland | 63,874 | 1.12× |
| Michigan | 63,127 | 0.73× |
| South Carolina | 62,517 | 1.26× |
| Alabama | 61,438 | 1.33× |
| Colorado | 52,115 | 1× |
| Louisiana | 49,085 | 1.15× |
| Arizona | 43,321 | 0.64× |
| Minnesota | 39,187 | 0.83× |
| Missouri | 34,643 | 0.65× |
| Oregon | 32,850 | 0.87× |
| Indiana | 29,966 | 0.5× |
| Washington, District of Columbia | 26,519 | 2.67× |
| Mississippi | 26,075 | 0.96× |
| Kentucky | 25,893 | 0.63× |
| Oklahoma | 24,680 | 0.67× |
| Utah | 24,282 | 0.82× |
| Nevada | 20,921 | 0.66× |
| Arkansas | 20,260 | 0.74× |
| Kansas | 18,207 | 0.7× |
| Hawaii | 13,818 | 0.97× |
| Iowa | 13,541 | 0.5× |
| Rhode Island | 13,343 | 1.27× |
| Idaho | 10,358 | 0.63× |
| New Hampshire | 9,825 | 0.76× |
| Nebraska | 9,086 | 0.55× |
| Maine | 8,919 | 0.75× |
| New Mexico | 7,192 | 0.43× |
| Delaware | 7,015 | 0.77× |
| Vermont | 6,146 | 1.06× |
| Montana | 5,639 | 0.62× |
| West Virginia | 4,491 | 0.29× |
| South Dakota | 3,533 | 0.46× |
| North Dakota | 2,885 | 0.43× |
| Wyoming | 2,774 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kohl's | 1.67× | Shopping |
| Yahoo!奇摩名人娛樂 | 1.88× | Internet & Social Media |
| Costco | 1.55× | Shopping |
| Old Navy | 1.64× | Fashion & Accessoires |
| Whole Foods Market | 1.64× | Shopping |
| Marshalls | 1.8× | Fashion & Accessoires |
| Home decorating ideas | 2.51× | Home & Garden |
| YouTube Music | 2.16× | Internet & Social Media |
| Fashion Nova | 2.04× | Shopping |
| CVS Pharmacy | 1.83× | Shopping |
| Sephora | 1.63× | Shopping |
| Curly Hair | 2.27× | Beauty & Wellness |
| Nordstrom | 1.55× | Shopping |
| Dog lovers | 2.06× | Pets & Animals |
| Yahoo!ショッピング | 1.57× | |
| Hair Extensions | 2.05× | Beauty & Wellness |
| Healthy habits | 1.86× | Health |
| T.J.Maxx | 1.68× | Shopping |
| Lace wig | 1.88× | Beauty & Wellness |
| Wig | 1.71× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.76 |
| Quality Awareness | PREMIUM | 2.25 |
| Luxury Orientation | PREMIUM | 2.23 |
| Design Affinity | PREMIUM | 1.96 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Indulgence | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.1% |
| Taiwan | 1.1% |
| Israel | 1.1% |
See Shopbop audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Shopbop have in United States?
Shopbop has an estimated audience of 3,302,354 people in United States, concentrated in California and New York.
What is the gender split and age of Shopbop fans?
82.0% of Shopbop fans are female, 18.0% are male, with an average age of 34.4 years.
Which brands do Shopbop fans like most?
Shopbop fans show strongest brand affinity for Kohl's (1.67×), Yahoo!奇摩名人娛樂 (1.88×), and Costco (1.55×) over the country average.
Where do Shopbop fans live in United States?
Shopbop fans in United States are most concentrated in California (reach 545,593), New York (reach 532,135), and Texas (reach 296,677). These three regions account for the largest share of the active audience.
What other brands do Shopbop fans also like?
Beyond Shopbop itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.88×), Costco (1.55×), Old Navy (1.64×), and Whole Foods Market (1.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Shopbop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.