Rascasse Audience Intelligence

Shopbop Target Market in United States

A data profile of the people who buy, follow and care about Shopbop in United States — modelled from more than twelve digital signal sources. Shopbop has an estimated audience of 3,312,684 people in United States.

#989among Brand in United States#454in Fashion & Accessoires

The average Shopbop fan in United States is 34.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Kohl's, Old Navy, Costco, with strongest over-indexing on Kohl's (1.67× the country average).

Demographically, the Shopbop audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shopbop fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Kohl's.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopbop profile in United States.

Audience size
3.3M
in United States
Gender
82.0%♀
18.0% male
Age
34.4
average years
Country rank
#9460
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shopbop

82.0% are female, 18.0% are male, average age 34.4.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Shopbop audience in United States
MetricValue
Female82.0%
Male18.0%
Average age34.4
Estimated audience size3,312,684
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Shopbop audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Shopbop audience comes from United States.

Worldwide audience distribution share by country for Shopbop
CountryShare
United States91.3%
Taiwan1.1%
Israel1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopbop audience in United States is strongest.

Fig. 05

Top regions by affinity

Shopbop customers by region in United States
#RegionReachAffinity×
01New York~500K2.81×
02Washington, District of Columbia~30K2.61×
03Connecticut~70K1.99×
04New Jersey~200K1.82×
05Massachusetts~100K1.74×
06Illinois~200K1.47×
07California~500K1.42×
08Alabama~70K1.42×
09South Carolina~70K1.40×
10Wisconsin~70K1.39×
11Rhode Island~10K1.30×
12Georgia~100K1.27×
13North Carolina~100K1.20×
14Virginia~100K1.20×
15Florida~300K1.16×
16Louisiana~50K1.16×
17Washington~70K1.06×
18Vermont~6K1.06×
19Maryland~60K1.05×
20Tennessee~70K1.03×
21Texas~300K1.02×
22Pennsylvania~100K1.02×
23Mississippi~30K1.02×
24Colorado~50K1.01×
25Hawaii~10K0.96×
26Minnesota~40K0.84×
27Maine~10K0.84×
28Oregon~30K0.82×
29New Hampshire~10K0.82×
30Delaware~7K0.82×
31Utah~20K0.81×
32Arkansas~20K0.77×
33Kansas~20K0.74×
34Montana~7K0.72×
35Michigan~60K0.71×
36Oklahoma~20K0.68×
37Nevada~20K0.67×
38Idaho~10K0.66×
39Missouri~30K0.64×
40Arizona~40K0.63×
41Kentucky~30K0.63×
42Nebraska~10K0.63×
43South Dakota~5K0.63×
44Ohio~60K0.62×
45North Dakota~4K0.59×
46Alaska~4K0.57×
47Iowa~10K0.53×
48Indiana~30K0.51×
49New Mexico~8K0.50×
50West Virginia~7K0.46×
Fig. 06

Affinity by region

Affinity by region — Shopbop, United States
0.46×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopbop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopbop audience
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.51×
02Curly HairBeauty & Wellness2.27×
03Makeup TutorialsBeauty & Wellness2.22×
04YouTube MusicInternet & Social Media2.16×
05Health And BeautyBeauty & Wellness2.16×
06Dog loversPets & Animals2.06×
07Hair ExtensionsBeauty & Wellness2.05×
08Fashion NovaShopping2.04×
09Lace wigBeauty & Wellness1.88×
10Healthy habitsHealth1.86×
11CVS PharmacyShopping1.83×
12MarshallsFashion & Accessoires1.80×
13WigBeauty & Wellness1.71×
14T.J.MaxxShopping1.68×
15Kohl'sShopping1.67×
16Old NavyFashion & Accessoires1.64×
17Whole Foods MarketShopping1.64×
18SephoraShopping1.63×
19CostcoShopping1.55×
20NordstromShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopbop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopbop audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.17×
Luxury OrientationPREMIUM1.13×
IndividualismJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopbop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
PatriotismCONSERVATISM0.55×
SpiritualityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shopbop's target market in United States?

Shopbop's target market in United States covers an estimated 3,312,684 people, concentrated in New York and California.

02

What is the gender split and age of Shopbop customers?

82.0% of the Shopbop audience are female, 18.0% are male, with an average age of 34.4 years.

03

Which brands do Shopbop fans like most?

Shopbop fans show strongest brand affinity for Kohl's (1.67×), Old Navy (1.64×), and Costco (1.55×) over the country average.

04

Where do Shopbop fans live in United States?

Shopbop fans in United States are most concentrated in New York (reach ~500K), California (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Shopbop fans also like?

Beyond Shopbop itself, the audience over-indexes on Old Navy (1.64×), Costco (1.55×), Whole Foods Market (1.64×), and Marshalls (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Shopbop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopbop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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