Wig Audience in United States

Wig has an estimated audience of 36,545,585 people in United States. 67.7% are female, 32.3% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Wig fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Wig audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions

Demographics of Wig fans

Demographic split for Wig audience in United States
MetricValue
Female67.7%
Male32.3%
Average age34.2
Estimated audience size36,545,585

Audience persona

The typical Wig fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Wig in United States
RegionReachAffinity
California4,339,9841.08×
Texas3,558,1631.13×
Florida2,739,4851.11×
New York2,279,0601.12×
Georgia1,633,9061.45×
Pennsylvania1,302,6871.06×
North Carolina1,282,8691.17×
Illinois1,261,6841.04×
Ohio1,158,3491.03×
Michigan973,3101.02×
Tennessee965,6071.32×
New Jersey955,2051.03×
Virginia951,7771.07×
Alabama869,8861.7×
Louisiana859,4181.82×
South Carolina782,3841.42×
Maryland748,5781.19×
Indiana724,7231.09×
Arizona698,4610.94×
Missouri677,6081.15×
Washington660,0670.9×
Massachusetts613,7860.85×
Mississippi570,1001.89×
Wisconsin492,2680.9×
Kentucky487,4551.06×
Minnesota473,5410.9×
Oklahoma438,2321.08×
Colorado437,8750.76×
Arkansas406,4251.35×
Oregon348,7760.83×
Connecticut338,5880.92×
Nevada328,4940.93×
Kansas268,3430.93×
Iowa234,3710.78×
Utah232,6500.71×
West Virginia173,5381.02×
New Mexico165,4020.9×
Nebraska149,3930.82×
Idaho139,1480.76×
Maine103,3380.79×
Delaware101,9821.01×
Washington, District of Columbia101,2350.92×
New Hampshire100,6980.7×
Hawaii97,9000.62×
Rhode Island86,6030.74×
Montana65,7100.65×
South Dakota63,3620.75×
North Dakota54,4070.72×
Alaska50,2520.64×
Vermont38,6490.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wig audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Houston Astros5.75×Sports
Skin care2.45×Beauty & Wellness
Hair care2.76×Beauty & Wellness
Artificial nails4.4×Beauty & Wellness
Nail salon4.03×Beauty & Wellness
Eyelash extensions3.45×Beauty & Wellness
Do it yourself (DIY)1.66×Home & Garden
Los Angeles Dodgers3.45×Sports
Nail art3.53×Beauty & Wellness
Eyebrow3.22×Beauty & Wellness
Streetwear2.48×Fashion & Accessoires
Teyana Taylor4.61×Movies & TV
Personal care2.12×Health
Lip gloss4.58×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wig audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.31
Luxury OrientationPREMIUM1.16
ExtroversionTHRILL1.1
Design AffinityPREMIUM1.1
Healthy LifestyleBALANCE1.05
MindfulnessBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Wig
CountryShare
United States32.4%
United Kingdom4.6%
Japan4.6%

See Wig audiences in other countries

More Hair extensions audiences in United States

Frequently asked questions

How many fans does Wig have in United States?

Wig has an estimated audience of 36,545,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Wig fans?

67.7% of Wig fans are female, 32.3% are male, with an average age of 34.2 years.

Which brands do Wig fans like most?

Wig fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Wig fans live in United States?

Wig fans in United States are most concentrated in California (reach 4,339,984), Texas (reach 3,558,163), and Florida (reach 2,739,485). These three regions account for the largest share of the active audience.

What other brands do Wig fans also like?

Beyond Wig itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.