Wig Audience in United States

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Wig has an estimated audience of 36,545,585 people in United States. 67.7% are female, 32.3% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, JDSU, Bank account, Staycation, Corona (band).

The average Wig fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, JDSU, Bank account, with strongest over-indexing on Nationality (2.07× the country average). Demographically, the Wig audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions

Demographics of Wig fans

Demographic split for Wig audience in United States
MetricValue
Female67.7%
Male32.3%
Average age34.2
Estimated audience size36,545,585

Audience persona

The typical Wig fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Wig in United States
RegionReachAffinity
California4,339,9841.08×
Texas3,558,1631.13×
Florida2,739,4851.11×
New York2,279,0601.12×
Georgia1,633,9061.45×
Pennsylvania1,302,6871.06×
North Carolina1,282,8691.17×
Illinois1,261,6841.04×
Ohio1,158,3491.03×
Michigan973,3101.02×
Tennessee965,6071.32×
New Jersey955,2051.03×
Virginia951,7771.07×
Alabama869,8861.7×
Louisiana859,4181.82×
South Carolina782,3841.42×
Maryland748,5781.19×
Indiana724,7231.09×
Arizona698,4610.94×
Missouri677,6081.15×
Washington660,0670.9×
Massachusetts613,7860.85×
Mississippi570,1001.89×
Wisconsin492,2680.9×
Kentucky487,4551.06×
Minnesota473,5410.9×
Oklahoma438,2321.08×
Colorado437,8750.76×
Arkansas406,4251.35×
Oregon348,7760.83×
Connecticut338,5880.92×
Nevada328,4940.93×
Kansas268,3430.93×
Iowa234,3710.78×
Utah232,6500.71×
West Virginia173,5381.02×
New Mexico165,4020.9×
Nebraska149,3930.82×
Idaho139,1480.76×
Maine103,3380.79×
Delaware101,9821.01×
Washington, District of Columbia101,2350.92×
New Hampshire100,6980.7×
Hawaii97,9000.62×
Rhode Island86,6030.74×
Montana65,7100.65×
South Dakota63,3620.75×
North Dakota54,4070.72×
Alaska50,2520.64×
Vermont38,6490.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wig audience
BrandAffinityCategory
Nationality2.07×Politics & Society
JDSU2.75×Business & Career
Bank account2.21×Business & Career
Staycation2.63×Home & Garden
Corona (band)2.75×Music & Radio
Buying a House2.71×Home & Garden
Tierra caliente3.04×Travel & Leisure
Elsword6.03×Games
Consequence (rapper)2.34×Music & Radio
Home staging1.87×Home & Garden
Handmade Gifts1.75×Kids & Family
E-box4.4×Health
Sub Zero (Official)3.32×Literature
UK garage1.82×Music & Radio
Commercial mortgage2.16×Business & Career
Certified diabetes educator4.07×Business & Career
Tierra Cali2.23×Travel & Leisure
E-box3.71×Health
Overtone2.77×Beauty & Wellness
La rosa de Guadalupe3.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wig audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.31
Luxury OrientationPREMIUM1.16
ExtroversionTHRILL1.1
Design AffinityPREMIUM1.1
Healthy LifestyleBALANCE1.05
MindfulnessBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Wig
CountryShare
United States32.4%
United Kingdom4.6%
Japan4.6%

See Wig audiences in other countries

More Hair extensions audiences in United States

Frequently asked questions

How many fans does Wig have in United States?

Wig has an estimated audience of 36,545,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Wig fans?

67.7% of Wig fans are female, 32.3% are male, with an average age of 34.2 years.

Which brands do Wig fans like most?

Wig fans show strongest brand affinity for Nationality (2.07×), JDSU (2.75×), and Bank account (2.21×) over the country average.

Where do Wig fans live in United States?

Wig fans in United States are most concentrated in California (reach 4,339,984), Texas (reach 3,558,163), and Florida (reach 2,739,485). These three regions account for the largest share of the active audience.

What other brands do Wig fans also like?

Beyond Wig itself, the audience over-indexes on JDSU (2.75×), Bank account (2.21×), Staycation (2.63×), and Corona (band) (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.