A data profile of the people who buy, follow and care about Wig in France — modelled from more than twelve digital signal sources. Wig has an estimated audience of 4,173,478 people in France.
Wig has an estimated audience of 4,173,478 people in France. 65.9% are female, 34.1% are male, average age 34.8. Top brand affinities: Hair straightening, Hair conditioner, Hair dryer, Long hair, Lace wig.
Top brand affinities include Hair straightening, Hair conditioner, Hair dryer, with strongest over-indexing on Hair straightening (6.79× the country average).
Demographically, the Wig audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Wig fan in France is more female, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Hair straightening.
The key figures that characterise the Wig profile in France.
65.9% are female, 34.1% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 34.8 |
| Estimated audience size | 4,173,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Wig audience comes from France.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 4.6% |
| Japan | 4.6% |
The strongest cross-interests of the Wig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cath Kidston | Fashion & Accessoires | 8.42× | ||
| 02 | Hair straightening | Beauty & Wellness | 6.79× | ||
| 03 | Hair conditioner | Beauty & Wellness | 6.79× | ||
| 04 | Hair dryer | Beauty & Wellness | 6.79× | ||
| 05 | Long hair | Beauty & Wellness | 5.83× | ||
| 06 | Hairbrush | Beauty & Wellness | 5.80× | ||
| 07 | Hair coloring | Beauty & Wellness | 5.09× | ||
| 08 | Lace wig | Beauty & Wellness | 4.85× | ||
| 09 | Nail salon | Beauty & Wellness | 4.52× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 4.40× | ||
| 11 | Artificial nails | Beauty & Wellness | 4.29× | ||
| 12 | Curly Hair | Beauty & Wellness | 3.97× | ||
| 13 | Permanent makeup | Beauty & Wellness | 3.85× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 3.43× | ||
| 15 | Hair care | Beauty & Wellness | 2.89× | ||
| 16 | Local food | Food & Beverages | 2.81× | ||
| 17 | Skin care | Beauty & Wellness | 2.77× | ||
| 18 | Primark | Shopping | 2.15× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.85× | ||
| 20 | X | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Mindfulness | BALANCE | 1.71× | |
| Community Orientation | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Individualism | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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