Rascasse Audience Intelligence

Curly Hair Audience in France

A data profile of the people who buy, follow and care about Curly Hair in France — modelled from more than twelve digital signal sources. Curly Hair has an estimated audience of 2,633,798 people in France.

The average Curly Hair fan in France is 33.7 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.

Top brand affinities include Hair Extensions, YouTube Music, Lace wig, with strongest over-indexing on Hair Extensions (9.1× the country average).

Demographically, the Curly Hair audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Curly Hair fan in France is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curly Hair profile in France.

Audience size
2.6M
in France
Gender
70.0%
30.0% male
Age
33.7
average years
Country rank
#1701
Topic in France
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Curly Hair fans

70.0% are female, 30.0% are male, average age 33.7.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Curly Hair audience in France
MetricValue
Female70.0%
Male30.0%
Average age33.7
Estimated audience size2,633,798
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Curly Hair audience in France
Age bracketShare%
16-1932%
20-2926%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Curly Hair audience comes from France.

Worldwide audience distribution share by country for Curly Hair
CountryShare
United States32.4%
Japan12.4%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curly Hair audience in France is strongest.

Fig. 05

Top regions by affinity

Curly Hair fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~700K1.53×
02Provence-Alpes-Côte d'Azur~200K1.11×
03Auvergne-Rhône-Alpes~300K1.10×
04Centre-Val de Loire~100K1.08×
05Occitanie~200K1.06×
06Grand Est~200K1.05×
07Hauts-de-France~200K1.02×
08Normandy~100K0.99×
09Nouvelle-Aquitaine~200K0.92×
10Bourgogne-Franche-Comté~100K0.91×
11Corsica~10K0.90×
12Pays de la Loire~100K0.89×
13Brittany~100K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curly Hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curly Hair audience
#·InterestCategoryAffinity×
01WorkaholicsMovies & TV13.27×
02Hair ExtensionsBeauty & Wellness9.10×
03ImdbMovies & TV8.66×
04RaphaelArts & Culture7.01×
05Long LashesBeauty & Wellness6.68×
06Manicure & PedicureBeauty & Wellness5.48×
07YouTube MusicInternet & Social Media5.34×
08Pretty NailsBeauty & Wellness5.13×
09Lace wigBeauty & Wellness5.12×
10Long hairBeauty & Wellness5.06×
11Makeup LessonsBeauty & Wellness4.48×
12Makeup TutorialsBeauty & Wellness4.20×
13WigBeauty & Wellness3.97×
14Health And BeautyBeauty & Wellness3.30×
15NigeriaTravel & Leisure3.10×
16Revolution (TV series)Movies & TV2.46×
17Google NewsNews2.32×
18Air FranceTravel & Leisure1.80×
19SephoraShopping1.75×
20AirbnbTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curly Hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Curly Hair audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.16×
Design AffinityPREMIUM1.09×
TravellingTHRILL1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Curly Hair audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.49×
Need for SecurityCONSERVATISM0.51×
DIY MentalityTHRILL0.56×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Curly Hair have in France?

Curly Hair has an estimated audience of 2,633,798 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Curly Hair fans?

70.0% of Curly Hair fans are female, 30.0% are male, with an average age of 33.7 years.

03

Which brands do Curly Hair fans like most?

Curly Hair fans show strongest brand affinity for Hair Extensions (9.1×), YouTube Music (5.34×), and Lace wig (5.12×) over the country average.

04

Where do Curly Hair fans live in France?

Curly Hair fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Curly Hair fans also like?

Beyond Curly Hair itself, the audience over-indexes on YouTube Music (5.34×), Lace wig (5.12×), Long Lashes (6.68×), and Long hair (5.06×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Curly Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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