A data profile of the people who buy, follow and care about Nigeria in France — modelled from more than twelve digital signal sources. Nigeria has an estimated audience of 3,406,436 people in France.
The average Nigeria fan in France is 33.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Lagos, Abuja, Generations (South African TV series), with strongest over-indexing on Lagos (11.99× the country average).
Demographically, the Nigeria audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Nigeria fan in France is balanced, around 33.9 years old, with strong Pet Ownership tendencies and a notable affinity for Lagos.
The key figures that characterise the Nigeria profile in France.
49.2% are female, 50.8% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 33.9 |
| Estimated audience size | 3,406,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Nigeria audience comes from France.
| Country | Share |
|---|---|
| United States | 19.4% |
| Nigeria | 5.5% |
| China | 5.2% |
Where the Nigeria audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.86× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.11× | |
| 03 | Grand Est | ~300K | 1.02× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 1.02× | |
| 05 | Pays de la Loire | ~200K | 0.98× | |
| 06 | Normandy | ~200K | 0.98× | |
| 07 | Hauts-de-France | ~300K | 0.95× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.95× | |
| 09 | Occitanie | ~300K | 0.95× | |
| 10 | Centre-Val de Loire | ~100K | 0.95× | |
| 11 | Brittany | ~200K | 0.90× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.82× | |
| 13 | Corsica | ~10K | 0.67× |
The strongest cross-interests of the Nigeria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malin Åkerman | Fashion & Accessoires | 13.01× | ||
| 02 | Generations (South African TV series) | Movies & TV | 12.87× | ||
| 03 | Abuja | Travel & Leisure | 12.21× | ||
| 04 | Lagos | Travel & Leisure | 11.99× | ||
| 05 | University of Lagos | Business & Career | 11.02× | ||
| 06 | Togo | Travel & Leisure | 8.35× | ||
| 07 | Music of Nigeria | Music & Radio | 8.27× | ||
| 08 | Ghana | Travel & Leisure | 8.13× | ||
| 09 | Philippe Conticini | Food & Beverages | 7.27× | ||
| 10 | Benin | Travel & Leisure | 6.98× | ||
| 11 | Music of Africa | Music & Radio | 6.28× | ||
| 12 | Nature et Découvertes | Shopping | 4.56× | ||
| 13 | Mali | Travel & Leisure | 4.11× | ||
| 14 | Biocoop | Shopping | 3.91× | ||
| 15 | Afrobeat | Music & Radio | 3.21× | ||
| 16 | Italy | Travel & Leisure | 1.95× | ||
| 17 | Sephora | Shopping | 1.84× | ||
| 18 | Real Madrid C.F. | Sports | 1.73× | ||
| 19 | Monoprix | Shopping | 1.73× | ||
| 20 | Tea | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Convenience Orientation | PREMIUM | 0.95× | |
| Early Adopter Mentality | POWER | 1.02× |
Nigeria has an estimated audience of 3,406,436 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.2% of Nigeria fans are female, 50.8% are male, with an average age of 33.9 years.
Nigeria fans show strongest brand affinity for Lagos (11.99×), Abuja (12.21×), and Generations (South African TV series) (12.87×) over the country average.
Nigeria fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nigeria itself, the audience over-indexes on Abuja (12.21×), Generations (South African TV series) (12.87×), Music of Nigeria (8.27×), and Ghana (8.13×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Nigeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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