Nigeria Audience in Germany
Nigeria has an estimated audience of 1,956,050 people in Germany. 46.3% are female, 53.7% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, FC Bayern Munich, Entertainment, Arts and music, Bundesliga.
The average Nigeria fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, FC Bayern Munich, Entertainment, with strongest over-indexing on Harry Potter (2.36× the country average). Demographically, the Nigeria audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Nigeria fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 33.0 |
| Estimated audience size | 1,956,050 |
Audience persona
The typical Nigeria fan in Germany is balanced, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 597,075 | 1.4× |
| Bayern | 326,315 | 1.04× |
| Baden-Württemberg | 295,459 | 1.11× |
| Niedersachsen | 177,870 | 0.94× |
| Hessen | 173,669 | 1.17× |
| Berlin | 120,128 | 1.37× |
| Rheinland-Pfalz | 89,219 | 0.91× |
| Sachsen | 82,396 | 0.86× |
| Schleswig-Holstein | 64,068 | 0.91× |
| Hamburg | 53,881 | 1.22× |
| Brandenburg | 50,905 | 0.84× |
| Sachsen-Anhalt | 36,005 | 0.71× |
| Thüringen | 35,502 | 0.71× |
| Mecklenburg-Vorpommern | 26,853 | 0.72× |
| Bremen | 23,038 | 1.38× |
| Saarland | 17,457 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.36× | Movies & TV |
| FC Bayern Munich | 2.57× | Sports |
| Entertainment | 2× | Movies & TV |
| Arts and music | 2.04× | Arts & Culture |
| Bundesliga | 2.54× | Sports |
| Food and drink | 1.94× | Food & Beverages |
| Music | 2.03× | Business & Career |
| Sports | 2.03× | Sports |
| Reading | 1.97× | Literature |
| Movies | 1.99× | Movies & TV |
| Food | 1.85× | Food & Beverages |
| Vehicles | 1.93× | Cars & Mobility |
| Games | 2.01× | Games |
| Clothing | 1.89× | Fashion & Accessoires |
| Electronic music | 2.6× | Music & Radio |
| Live events | 2.01× | Music & Radio |
| TikTok | 2.06× | Internet & Social Media |
| Outdoor recreation | 1.83× | Sports |
| Basketball | 2.9× | Sports |
| CHECK24 | 2.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.26 |
| Travelling | THRILL | 1.23 |
| Risk Appetite | THRILL | 1.18 |
| Luxury Orientation | PREMIUM | 1.1 |
| Individualism | JOY | 1.09 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Nigeria | 5.5% |
| China | 5.2% |
See Nigeria audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Nigeria have in Germany?
Nigeria has an estimated audience of 1,956,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nigeria fans?
46.3% of Nigeria fans are female, 53.7% are male, with an average age of 33.0 years.
Which brands do Nigeria fans like most?
Nigeria fans show strongest brand affinity for Harry Potter (2.36×), FC Bayern Munich (2.57×), and Entertainment (2×) over the country average.
Where do Nigeria fans live in Germany?
Nigeria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 597,075), Bayern (reach 326,315), and Baden-Württemberg (reach 295,459). These three regions account for the largest share of the active audience.
What other brands do Nigeria fans also like?
Beyond Nigeria itself, the audience over-indexes on FC Bayern Munich (2.57×), Entertainment (2×), Arts and music (2.04×), and Bundesliga (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nigeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.