A data profile of the people who buy, follow and care about Nigeria in India — modelled from more than twelve digital signal sources. Nigeria has an estimated audience of 3,309,628 people in India.
The average Nigeria fan in India is 26.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Social network, Africa, BP, with strongest over-indexing on Social network (2.44× the country average).
Demographically, the Nigeria audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Nigeria fan in India is more male, around 26.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Social network.
The key figures that characterise the Nigeria profile in India.
30.6% are female, 69.4% are male, average age 26.8.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 26.8 |
| Estimated audience size | 3,309,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 24% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Nigeria audience comes from India.
| Country | Share |
|---|---|
| United States | 19.4% |
| Nigeria | 5.5% |
| China | 5.2% |
Where the Nigeria audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~100K | 1.38× | |
| 02 | Tamil Nadu | ~100K | 1.24× | |
| 03 | Maharashtra | ~200K | 1.21× | |
| 04 | Karnataka | ~100K | 1.17× | |
| 05 | Uttarakhand | ~20K | 1.15× | |
| 06 | Telangana | ~50K | 1.14× | |
| 07 | Haryana | ~50K | 1.14× | |
| 08 | Punjab (region) | ~50K | 1.08× | |
| 09 | Goa | ~4K | 1.08× | |
| 10 | Kerala | ~50K | 1.05× | |
| 11 | Assam | ~30K | 1.04× | |
| 12 | Uttar Pradesh | ~200K | 1.01× | |
| 13 | West Bengal | ~100K | 1.01× | |
| 14 | Andhra Pradesh | ~40K | 1.01× | |
| 15 | Tripura | ~5K | 1.01× | |
| 16 | Nagaland | ~2K | 1.00× | |
| 17 | Rajasthan | ~70K | 0.99× | |
| 18 | Arunachal Pradesh | ~2K | 0.99× | |
| 19 | Odisha | ~30K | 0.96× | |
| 20 | Chhattisgarh | ~20K | 0.93× | |
| 21 | Jharkhand | ~30K | 0.92× | |
| 22 | Manipur | ~4K | 0.92× | |
| 23 | Madhya Pradesh | ~60K | 0.91× | |
| 24 | Himachal Pradesh | ~10K | 0.90× | |
| 25 | Meghalaya | ~3K | 0.88× | |
| 26 | Sikkim | ~1K | 0.87× | |
| 27 | Mizoram | ~2K | 0.85× | |
| 28 | Bihar | ~50K | 0.79× | |
| 29 | Jammu and Kashmir | ~10K | 0.76× |
The strongest cross-interests of the Nigeria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | African dance | Music & Radio | 4.44× | ||
| 02 | Economic Community of West African States | Politics & Society | 4.27× | ||
| 03 | BP | Cars & Mobility | 3.96× | ||
| 04 | Ghana | Travel & Leisure | 3.77× | ||
| 05 | Cameroon | Travel & Leisure | 3.71× | ||
| 06 | Chad | Travel & Leisure | 3.69× | ||
| 07 | Bespoke tailoring | Fashion & Accessoires | 3.31× | ||
| 08 | University of Lagos | Business & Career | 3.18× | ||
| 09 | Music of Nigeria | Music & Radio | 3.09× | ||
| 10 | Zambia | Travel & Leisure | 2.91× | ||
| 11 | Nicki Minaj | Music & Radio | 2.89× | ||
| 12 | Africa | Travel & Leisure | 2.88× | ||
| 13 | Uzbekistan | Travel & Leisure | 2.78× | ||
| 14 | Social network | Internet & Social Media | 2.44× | ||
| 15 | Kenya | Travel & Leisure | 2.36× | ||
| 16 | GloRilla | Music & Radio | 2.33× | ||
| 17 | Paris Saint-Germain | Sports | 2.22× | ||
| 18 | Biofuel | Cars & Mobility | 1.94× | ||
| 19 | Gasoline | Cars & Mobility | 1.78× | ||
| 20 | Forex Online Trading | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.55× | |
| Social Media Usage | JOY | 0.54× | |
| Pet Ownership | JOY | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.30× | |
| Extroversion | THRILL | 0.38× | |
| Family Orientation | CONSERVATISM | 0.40× |
Nigeria has an estimated audience of 3,309,628 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.6% of Nigeria fans are female, 69.4% are male, with an average age of 26.8 years.
Nigeria fans show strongest brand affinity for Social network (2.44×), Africa (2.88×), and BP (3.96×) over the country average.
Nigeria fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nigeria itself, the audience over-indexes on Africa (2.88×), BP (3.96×), Cameroon (3.71×), and African dance (4.44×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nigeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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