A data profile of the people who buy, follow and care about China in India — modelled from more than twelve digital signal sources. China has an estimated audience of 10,579,789 people in India.
China has an estimated audience of 10,579,789 people in India. 20.9% are female, 79.1% are male, average age 32.4. Top brand affinities: Beijing, Macau, Taiwan, Tibet, Anthropology.
Top brand affinities include Beijing, Macau, Taiwan, with strongest over-indexing on Beijing (7.01× the country average).
Demographically, the China audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical China fan in India is more male, around 32.4 years old, with strong Mindfulness tendencies and a notable affinity for Beijing.
The key figures that characterise the China profile in India.
20.9% are female, 79.1% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 32.4 |
| Estimated audience size | 10,579,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide China audience comes from India.
| Country | Share |
|---|---|
| China | 11.6% |
| United States | 10.4% |
| Japan | 6.5% |
The strongest cross-interests of the China audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 7.29× | ||
| 02 | Beijing | Travel & Leisure | 7.01× | ||
| 03 | Tibet | Travel & Leisure | 5.51× | ||
| 04 | Taiwan | Travel & Leisure | 5.19× | ||
| 05 | Mongolia | Travel & Leisure | 4.48× | ||
| 06 | Hong Kong | Travel & Leisure | 3.40× | ||
| 07 | Mount Everest | Travel & Leisure | 3.29× | ||
| 08 | Hang Seng Index | Business & Career | 3.27× | ||
| 09 | United Nations | Politics & Society | 3.03× | ||
| 10 | Anthropology | Business & Career | 2.47× | ||
| 11 | Hindustan | Politics & Society | 2.30× | ||
| 12 | Google Maps | Internet & Social Media | 2.04× | ||
| 13 | Himalayas | Travel & Leisure | 1.95× | ||
| 14 | Philanthropy | Arts & Culture | 1.94× | ||
| 15 | Volunteering | Politics & Society | 1.73× | ||
| 16 | Political science | Business & Career | 1.73× | ||
| 17 | Young's | Food & Beverages | 1.64× | ||
| 18 | Wikipedia | Internet & Social Media | 1.60× | ||
| 19 | Drawing | Home & Garden | 1.54× | ||
| 20 | Psychology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.52× | |
| Family Orientation | CONSERVATISM | 1.30× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Social Media Usage | JOY | 0.82× | |
| Indulgence | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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