A data profile of the people who buy, follow and care about Hang Seng Index in India — modelled from more than twelve digital signal sources. Hang Seng Index has an estimated audience of 3,374,365 people in India.
The average Hang Seng Index fan in India is 27.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Shanghai Stock Exchange, Shy FX, Tobago, with strongest over-indexing on Shanghai Stock Exchange (449.94× the country average).
Demographically, the Hang Seng Index audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hang Seng Index fan in India is more male, around 27.7 years old, with strong Risk Appetite tendencies and a notable affinity for Shanghai Stock Exchange.
The key figures that characterise the Hang Seng Index profile in India.
15.4% are female, 84.6% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 27.7 |
| Estimated audience size | 3,374,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 21% | |
| 30-39 | 11% | |
| 40-49 | 11% | |
| 50+ | 3% |
of the worldwide Hang Seng Index audience comes from India.
| Country | Share |
|---|---|
| India | 31.9% |
| China | 14.8% |
| Hong Kong | 11.9% |
Where the Hang Seng Index audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttar Pradesh | ~2.5M | 18.79× | |
| 02 | Gujarat | ~80K | 0.84× | |
| 03 | Mizoram | ~2K | 0.75× | |
| 04 | Haryana | ~30K | 0.65× | |
| 05 | Maharashtra | ~100K | 0.63× | |
| 06 | Telangana | ~30K | 0.61× | |
| 07 | Sikkim | <1K | 0.59× | |
| 08 | Karnataka | ~50K | 0.58× | |
| 09 | West Bengal | ~60K | 0.57× | |
| 10 | Punjab (region) | ~20K | 0.56× | |
| 11 | Arunachal Pradesh | ~1K | 0.51× | |
| 12 | Rajasthan | ~40K | 0.49× | |
| 13 | Uttarakhand | ~8K | 0.49× | |
| 14 | Andhra Pradesh | ~20K | 0.44× | |
| 15 | Nagaland | ~1K | 0.44× | |
| 16 | Tamil Nadu | ~30K | 0.40× | |
| 17 | Goa | ~1K | 0.40× | |
| 18 | Manipur | ~2K | 0.38× | |
| 19 | Meghalaya | ~1K | 0.38× | |
| 20 | Madhya Pradesh | ~20K | 0.36× | |
| 21 | Jharkhand | ~10K | 0.35× | |
| 22 | Himachal Pradesh | ~4K | 0.33× | |
| 23 | Odisha | ~10K | 0.32× | |
| 24 | Bihar | ~20K | 0.30× | |
| 25 | Chhattisgarh | ~7K | 0.30× | |
| 26 | Tripura | ~1K | 0.30× | |
| 27 | Jammu and Kashmir | ~4K | 0.29× | |
| 28 | Assam | ~10K | 0.28× | |
| 29 | Kerala | ~10K | 0.27× |
The strongest cross-interests of the Hang Seng Index audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shy FX | Music & Radio | 3316.61× | ||
| 02 | Nia Archives | Music & Radio | 3316.61× | ||
| 03 | Tobago | Travel & Leisure | 458.38× | ||
| 04 | Shanghai Stock Exchange | Business & Career | 449.94× | ||
| 05 | SET50 Index and SET100 Index | Topic | 217.07× | ||
| 06 | Philippine Stock Exchange | Business & Career | 151.72× | ||
| 07 | Tokyo Stock Exchange | Business & Career | 112.48× | ||
| 08 | Employers' organization | Business & Career | 107.39× | ||
| 09 | Hong Kong Stock Exchange | Business & Career | 93.58× | ||
| 10 | FTSE 250 Index | Business & Career | 79.91× | ||
| 11 | S&P Dow Jones Indices | Business & Career | 68.26× | ||
| 12 | DAX | Business & Career | 27.26× | ||
| 13 | Index fund | Business & Career | 25.52× | ||
| 14 | FTSE 100 Index | Business & Career | 22.42× | ||
| 15 | Nikkei 225 | Business & Career | 18.06× | ||
| 16 | Commodity market | Business & Career | 13.29× | ||
| 17 | FXCM | Business & Career | 8.78× | ||
| 18 | TradingView | Business & Career | 5.75× | ||
| 19 | Corporation | Business & Career | 5.33× | ||
| 20 | Wealth | Business & Career | 4.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.90× | |
| Career Orientation | POWER | 1.61× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Indulgence | JOY | 1.00× |
Hang Seng Index's target market in India covers an estimated 3,374,365 people, concentrated in Uttar Pradesh and Maharashtra.
15.4% of the Hang Seng Index audience are female, 84.6% are male, with an average age of 27.7 years.
Hang Seng Index fans show strongest brand affinity for Shanghai Stock Exchange (449.94×), Shy FX (3316.61×), and Tobago (458.38×) over the country average.
Hang Seng Index fans in India are most concentrated in Uttar Pradesh (reach ~2.5M), Maharashtra (reach ~100K), and Gujarat (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Hang Seng Index itself, the audience over-indexes on Shy FX (3316.61×), Tobago (458.38×), Nia Archives (3316.61×), and Philippine Stock Exchange (151.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hang Seng Index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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