A data profile of the people who buy, follow and care about Beijing in India — modelled from more than twelve digital signal sources. Beijing has an estimated audience of 3,396,145 people in India.
The average Beijing fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Macau, East Asia, Shanghai, with strongest over-indexing on Macau (35.32× the country average).
Demographically, the Beijing audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Beijing fan in India is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Macau.
The key figures that characterise the Beijing profile in India.
20.5% are female, 79.5% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 32.7 |
| Estimated audience size | 3,396,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Beijing audience comes from India.
| Country | Share |
|---|---|
| China | 14.1% |
| United States | 9.6% |
| Taiwan | 7.4% |
Where the Beijing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~100K | 1.27× | |
| 02 | Karnataka | ~100K | 1.19× | |
| 03 | Maharashtra | ~200K | 1.16× | |
| 04 | Uttarakhand | ~20K | 1.16× | |
| 05 | West Bengal | ~100K | 1.14× | |
| 06 | Assam | ~40K | 1.11× | |
| 07 | Gujarat | ~100K | 1.10× | |
| 08 | Nagaland | ~3K | 1.10× | |
| 09 | Manipur | ~5K | 1.09× | |
| 10 | Haryana | ~50K | 1.08× | |
| 11 | Tripura | ~5K | 1.07× | |
| 12 | Arunachal Pradesh | ~2K | 1.05× | |
| 13 | Telangana | ~50K | 1.03× | |
| 14 | Mizoram | ~2K | 1.03× | |
| 15 | Sikkim | ~2K | 1.02× | |
| 16 | Meghalaya | ~3K | 0.98× | |
| 17 | Uttar Pradesh | ~200K | 0.95× | |
| 18 | Odisha | ~30K | 0.93× | |
| 19 | Jharkhand | ~30K | 0.92× | |
| 20 | Madhya Pradesh | ~60K | 0.90× | |
| 21 | Kerala | ~50K | 0.90× | |
| 22 | Goa | ~3K | 0.90× | |
| 23 | Rajasthan | ~70K | 0.87× | |
| 24 | Chhattisgarh | ~20K | 0.87× | |
| 25 | Himachal Pradesh | ~10K | 0.86× | |
| 26 | Punjab (region) | ~40K | 0.85× | |
| 27 | Bihar | ~50K | 0.80× | |
| 28 | Jammu and Kashmir | ~10K | 0.78× | |
| 29 | Andhra Pradesh | ~30K | 0.75× |
The strongest cross-interests of the Beijing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forbidden City | Travel & Leisure | 64.12× | ||
| 02 | Qin dynasty | Politics & Society | 42.94× | ||
| 03 | Shanghai | Travel & Leisure | 35.74× | ||
| 04 | Macau | Travel & Leisure | 35.32× | ||
| 05 | Mainland China | Travel & Leisure | 27.80× | ||
| 06 | Tibet | Travel & Leisure | 24.62× | ||
| 07 | East China | Travel & Leisure | 23.19× | ||
| 08 | East Asia | Travel & Leisure | 23.09× | ||
| 09 | Chinese culture | Politics & Society | 20.88× | ||
| 10 | Taiwan | Travel & Leisure | 19.54× | ||
| 11 | Guangzhou | Travel & Leisure | 15.85× | ||
| 12 | Siem Reap | Travel & Leisure | 12.91× | ||
| 13 | Hong Kong | Travel & Leisure | 11.97× | ||
| 14 | Chinese language | Politics & Society | 10.35× | ||
| 15 | United Nations | Politics & Society | 9.97× | ||
| 16 | Asia | Travel & Leisure | 8.70× | ||
| 17 | China | Travel & Leisure | 7.01× | ||
| 18 | Carlos Alcaraz | Sports | 5.83× | ||
| 19 | Block B | Music & Radio | 4.34× | ||
| 20 | FIFA World Cup | Sports | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.87× | |
| Community Orientation | OPEN | 1.72× | |
| Mindfulness | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Indulgence | JOY | 1.03× | |
| Urban Lifestyle | OPEN | 1.08× |
Beijing has an estimated audience of 3,396,145 people in India, concentrated in Maharashtra and Uttar Pradesh.
20.5% of Beijing fans are female, 79.5% are male, with an average age of 32.7 years.
Beijing fans show strongest brand affinity for Macau (35.32×), East Asia (23.09×), and Shanghai (35.74×) over the country average.
Beijing fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Beijing itself, the audience over-indexes on East Asia (23.09×), Shanghai (35.74×), Qin dynasty (42.94×), and Tibet (24.62×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Beijing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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