A data profile of the people who buy, follow and care about Hong Kong in India — modelled from more than twelve digital signal sources. Hong Kong has an estimated audience of 3,383,469 people in India.
The average Hong Kong fan in India is 32.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Macau, ONEUS, East Asia, with strongest over-indexing on Macau (17.96× the country average).
Demographically, the Hong Kong audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hong Kong fan in India is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Macau.
The key figures that characterise the Hong Kong profile in India.
22.2% are female, 77.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 32.8 |
| Estimated audience size | 3,383,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Hong Kong audience comes from India.
| Country | Share |
|---|---|
| China | 24.7% |
| Japan | 9.1% |
| United States | 8.1% |
Where the Hong Kong audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~100K | 1.47× | |
| 02 | Maharashtra | ~200K | 1.37× | |
| 03 | Tamil Nadu | ~100K | 1.35× | |
| 04 | Haryana | ~60K | 1.34× | |
| 05 | Gujarat | ~100K | 1.33× | |
| 06 | Punjab (region) | ~60K | 1.33× | |
| 07 | Goa | ~5K | 1.31× | |
| 08 | Assam | ~40K | 1.15× | |
| 09 | Kerala | ~60K | 1.13× | |
| 10 | Telangana | ~50K | 1.08× | |
| 11 | Uttarakhand | ~20K | 1.05× | |
| 12 | West Bengal | ~100K | 1.02× | |
| 13 | Odisha | ~40K | 0.99× | |
| 14 | Manipur | ~4K | 0.98× | |
| 15 | Rajasthan | ~70K | 0.96× | |
| 16 | Arunachal Pradesh | ~2K | 0.96× | |
| 17 | Sikkim | ~1K | 0.92× | |
| 18 | Tripura | ~4K | 0.90× | |
| 19 | Uttar Pradesh | ~100K | 0.89× | |
| 20 | Madhya Pradesh | ~60K | 0.88× | |
| 21 | Nagaland | ~2K | 0.82× | |
| 22 | Chhattisgarh | ~20K | 0.81× | |
| 23 | Jharkhand | ~20K | 0.80× | |
| 24 | Jammu and Kashmir | ~10K | 0.79× | |
| 25 | Meghalaya | ~3K | 0.78× | |
| 26 | Mizoram | ~2K | 0.78× | |
| 27 | Himachal Pradesh | ~10K | 0.75× | |
| 28 | Andhra Pradesh | ~30K | 0.72× | |
| 29 | Bihar | ~40K | 0.65× |
The strongest cross-interests of the Hong Kong audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Qin dynasty | Politics & Society | 19.85× | ||
| 02 | Macau | Travel & Leisure | 17.96× | ||
| 03 | Shanghai | Travel & Leisure | 14.32× | ||
| 04 | Mainland China | Travel & Leisure | 13.29× | ||
| 05 | Tibet | Travel & Leisure | 11.95× | ||
| 06 | Beijing | Travel & Leisure | 11.87× | ||
| 07 | East Asia | Travel & Leisure | 10.67× | ||
| 08 | Taiwan | Travel & Leisure | 10.37× | ||
| 09 | Chinese culture | Politics & Society | 9.65× | ||
| 10 | ONEUS | Music & Radio | 9.22× | ||
| 11 | Hang Seng Index | Business & Career | 8.28× | ||
| 12 | Causeway Bay | Travel & Leisure | 7.73× | ||
| 13 | United Nations | Politics & Society | 5.05× | ||
| 14 | Asia | Travel & Leisure | 4.62× | ||
| 15 | Chinese language | Politics & Society | 4.60× | ||
| 16 | KOLARS | Music & Radio | 3.86× | ||
| 17 | China | Travel & Leisure | 3.40× | ||
| 18 | BTS | Music & Radio | 3.18× | ||
| 19 | Block B | Music & Radio | 3.10× | ||
| 20 | International Chamber of Commerce | Business & Career | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Travelling | THRILL | 1.34× | |
| Mindfulness | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Social Media Usage | JOY | 1.08× | |
| Creativity | OPEN | 1.09× |
Hong Kong has an estimated audience of 3,383,469 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.2% of Hong Kong fans are female, 77.8% are male, with an average age of 32.8 years.
Hong Kong fans show strongest brand affinity for Macau (17.96×), ONEUS (9.22×), and East Asia (10.67×) over the country average.
Hong Kong fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hong Kong itself, the audience over-indexes on ONEUS (9.22×), East Asia (10.67×), Qin dynasty (19.85×), and Beijing (11.87×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hong Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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