A data profile of the people who buy, follow and care about Hong Kong in United Kingdom — modelled from more than twelve digital signal sources. Hong Kong has an estimated audience of 3,004,783 people in United Kingdom.
The average Hong Kong fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
The key figures that characterise the Hong Kong profile in United Kingdom.
57.5% are female, 42.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.8 |
| Estimated audience size | 3,004,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Hong Kong audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 24.7% |
| Japan | 9.1% |
| United States | 8.1% |
Where the Hong Kong audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.51× | |
| 02 | England | ~2.5M | 1.50× | |
| 03 | Yorkshire and the Humber | ~300K | 1.32× | |
| 04 | South East | ~500K | 1.22× | |
| 05 | North East | ~100K | 1.08× | |
| 06 | Scotland | ~300K | 0.93× | |
| 07 | Northern Ireland | ~80K | 0.85× | |
| 08 | East of England | ~200K | 0.82× | |
| 09 | South West | ~200K | 0.81× | |
| 10 | East Midlands | ~200K | 0.75× | |
| 11 | Wales | ~100K | 0.74× | |
| 12 | North West | ~200K | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hong Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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