A data profile of the people who buy, follow and care about KOLARS in India — modelled from more than twelve digital signal sources. KOLARS has an estimated audience of 4,230,062 people in India.
KOLARS has an estimated audience of 4,230,062 people in India. 29.5% are female, 70.5% are male, average age 31.5. Top brand affinities: IU (singer), BTS, Allkpop, Lee Jong-suk, Sprite (soft drink).
Top brand affinities include IU (singer), BTS, Allkpop, with strongest over-indexing on IU (singer) (36.17× the country average).
Demographically, the KOLARS audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
The typical KOLARS fan in India is more male, around 31.5 years old, with strong Price Sensitivity tendencies and a notable affinity for IU (singer).
The key figures that characterise the KOLARS profile in India.
29.5% are female, 70.5% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 31.5 |
| Estimated audience size | 4,230,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 2% |
of the worldwide KOLARS audience comes from India.
| Country | Share |
|---|---|
| India | 96.0% |
| United States | 0.8% |
| Austria | 0.5% |
The strongest cross-interests of the KOLARS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IU (singer) | Music & Radio | 36.17× | ||
| 02 | Park Ji-min | Music & Radio | 32.52× | ||
| 03 | Sprite (soft drink) | Food & Beverages | 31.87× | ||
| 04 | Soompi | Internet & Social Media | 30.05× | ||
| 05 | Red Velvet (band) | Music & Radio | 26.49× | ||
| 06 | Lee Jong-suk | Movies & TV | 25.34× | ||
| 07 | Allkpop | Music & Radio | 24.60× | ||
| 08 | LG Electronics | Technology & Electronics | 21.99× | ||
| 09 | The North Face | Fashion & Accessoires | 19.28× | ||
| 10 | Gong Yoo | Movies & TV | 18.08× | ||
| 11 | Song Joong-ki | Movies & TV | 18.08× | ||
| 12 | Song Hye-kyo | Fashion & Accessoires | 18.08× | ||
| 13 | Lee Min-ho | Fashion & Accessoires | 18.00× | ||
| 14 | Korean drama | Movies & TV | 14.90× | ||
| 15 | BTS | Music & Radio | 13.96× | ||
| 16 | Diet Coke | Food & Beverages | 12.39× | ||
| 17 | Tokyo | Travel & Leisure | 12.04× | ||
| 18 | Seafood | Food & Beverages | 6.04× | ||
| 19 | Hobby | Home & Garden | 3.25× | ||
| 20 | Harry Potter | Movies & TV | 2.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 5.77× | |
| Early Adopter Mentality | POWER | 1.88× | |
| Sustainability | BALANCE | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.27× | |
| Family Orientation | CONSERVATISM | 0.43× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for KOLARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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