A data profile of the people who buy, follow and care about Hobby in India — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 14,312,784 people in India.
The average Hobby fan in India is 32.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include ONEUS, Team sport, BTS, with strongest over-indexing on ONEUS (6.47× the country average).
Demographically, the Hobby audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hobby fan in India is more male, around 32.6 years old, with strong Creativity tendencies and a notable affinity for ONEUS.
The key figures that characterise the Hobby profile in India.
31.4% are female, 68.6% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 32.6 |
| Estimated audience size | 14,312,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Hobby audience comes from India.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~200K | 1.40× | |
| 02 | Himachal Pradesh | ~70K | 1.21× | |
| 03 | Maharashtra | ~800K | 1.20× | |
| 04 | Nagaland | ~10K | 1.20× | |
| 05 | Madhya Pradesh | ~300K | 1.18× | |
| 06 | Jharkhand | ~100K | 1.12× | |
| 07 | Uttarakhand | ~80K | 1.10× | |
| 08 | Chhattisgarh | ~100K | 1.09× | |
| 09 | Manipur | ~20K | 1.05× | |
| 10 | Arunachal Pradesh | ~9K | 1.04× | |
| 11 | Bihar | ~300K | 1.02× | |
| 12 | Goa | ~20K | 1.02× | |
| 13 | Gujarat | ~400K | 1.00× | |
| 14 | Tripura | ~20K | 0.99× | |
| 15 | Uttar Pradesh | ~700K | 0.97× | |
| 16 | Tamil Nadu | ~300K | 0.97× | |
| 17 | Meghalaya | ~10K | 0.97× | |
| 18 | Sikkim | ~6K | 0.97× | |
| 19 | Karnataka | ~300K | 0.96× | |
| 20 | Telangana | ~200K | 0.96× | |
| 21 | Punjab (region) | ~200K | 0.91× | |
| 22 | West Bengal | ~400K | 0.90× | |
| 23 | Jammu and Kashmir | ~60K | 0.87× | |
| 24 | Rajasthan | ~300K | 0.86× | |
| 25 | Kerala | ~200K | 0.86× | |
| 26 | Andhra Pradesh | ~100K | 0.85× | |
| 27 | Odisha | ~100K | 0.82× | |
| 28 | Mizoram | ~8K | 0.82× | |
| 29 | Haryana | ~100K | 0.79× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 6.47× | ||
| 02 | Group buying | Shopping | 4.03× | ||
| 03 | Korean hip hop | Music & Radio | 3.85× | ||
| 04 | KOLARS | Music & Radio | 3.25× | ||
| 05 | Even | Music & Radio | 3.25× | ||
| 06 | LØLØ | Music & Radio | 3.25× | ||
| 07 | BTS | Music & Radio | 2.82× | ||
| 08 | Fire | Home & Garden | 2.37× | ||
| 09 | Stove | Home & Garden | 2.31× | ||
| 10 | Cardigan (sweater) | Fashion & Accessoires | 2.30× | ||
| 11 | Rock and roll | Music & Radio | 2.15× | ||
| 12 | Team sport | Sports | 2.06× | ||
| 13 | Dish (food) | Food & Beverages | 1.98× | ||
| 14 | Recreation | Travel & Leisure | 1.85× | ||
| 15 | Oven | Home & Garden | 1.82× | ||
| 16 | Outerwear | Fashion & Accessoires | 1.71× | ||
| 17 | Marathi language | Politics & Society | 1.53× | ||
| 18 | Competition | Business & Career | 1.53× | ||
| 19 | Flower | Home & Garden | 1.52× | ||
| 20 | Television network | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.39× | |
| Extroversion | THRILL | 1.27× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Career Orientation | POWER | 0.96× | |
| Travelling | THRILL | 0.98× |
Hobby has an estimated audience of 14,312,784 people in India, concentrated in Maharashtra and Uttar Pradesh.
31.4% of Hobby fans are female, 68.6% are male, with an average age of 32.6 years.
Hobby fans show strongest brand affinity for ONEUS (6.47×), Team sport (2.06×), and BTS (2.82×) over the country average.
Hobby fans in India are most concentrated in Maharashtra (reach ~800K), Uttar Pradesh (reach ~700K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on Team sport (2.06×), BTS (2.82×), KOLARS (3.25×), and Dish (food) (1.98×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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