A data profile of the people who buy, follow and care about Fire in India — modelled from more than twelve digital signal sources. Fire has an estimated audience of 5,696,584 people in India.
Fire has an estimated audience of 5,696,584 people in India. 32.1% are female, 67.9% are male, average age 33.2. Top brand affinities: Hobby, Grilling, Instant messaging, Cillian Murphy, Cabinetry.
Top brand affinities include Hobby, Grilling, Instant messaging, with strongest over-indexing on Hobby (2.37× the country average).
Demographically, the Fire audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Fire fan in India is more male, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hobby.
The key figures that characterise the Fire profile in India.
32.1% are female, 67.9% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 33.2 |
| Estimated audience size | 5,696,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Fire audience comes from India.
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 5.9% |
| India | 4.8% |
The strongest cross-interests of the Fire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cillian Murphy | Movies & TV | 6.95× | ||
| 02 | OK! | News | 5.73× | ||
| 03 | Grilling | Food & Beverages | 3.53× | ||
| 04 | Microwave oven | Home & Garden | 2.89× | ||
| 05 | Cabinetry | Home & Garden | 2.65× | ||
| 06 | Genetics | Kids & Family | 2.53× | ||
| 07 | Cupcake | Food & Beverages | 2.41× | ||
| 08 | Hobby | Home & Garden | 2.37× | ||
| 09 | Videography | Internet & Social Media | 2.32× | ||
| 10 | Pizza | Food & Beverages | 2.19× | ||
| 11 | Knitting | Home & Garden | 2.19× | ||
| 12 | Leather | Fashion & Accessoires | 2.02× | ||
| 13 | Refrigerator | Home & Garden | 1.99× | ||
| 14 | Lodging | Travel & Leisure | 1.93× | ||
| 15 | Biology | Health | 1.90× | ||
| 16 | Wikipedia | Internet & Social Media | 1.84× | ||
| 17 | Instant messaging | Internet & Social Media | 1.80× | ||
| 18 | Vegetable | Food & Beverages | 1.64× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.09× | |
| Convenience Orientation | PREMIUM | 1.93× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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