Fire Audience in Germany
Fire has an estimated audience of 3,985,337 people in Germany. 58.7% are female, 41.3% are male, average age 39.3. Top brand affinities: Tagesschau, Satire, Pets, Lieferando.de, Ryanair.
Top brand affinities include Tagesschau, Satire, Pets, with strongest over-indexing on Tagesschau (2.46× the country average). Demographically, the Fire audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Fire fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.3 |
| Estimated audience size | 3,985,337 |
Audience persona
The typical Fire fan in Germany is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.46× | Movies & TV |
| Satire | 4.5× | Literature |
| Pets | 1.66× | Pets & Animals |
| Lieferando.de | 2.2× | Food & Beverages |
| Ryanair | 2.29× | Travel & Leisure |
| Arnold Schwarzenegger | 5.33× | Movies & TV |
| Family | 1.6× | Kids & Family |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Transfermarkt | 2.12× | Sports |
| Automobiles | 1.57× | Cars & Mobility |
| Candle | 3.42× | Home & Garden |
| Sports betting | 4.86× | Games |
| Hygiene | 2.41× | Beauty & Wellness |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Alpine skiing | 2.4× | Sports |
| German television comedy | 4.07× | Movies & TV |
| Maine Coon | 3.27× | Pets & Animals |
| Westdeutscher Rundfunk | 2.6× | Movies & TV |
| Netto Marken-Discount | 1.53× | Shopping |
| Vacations | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.3 |
| Creativity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 5.9% |
| India | 4.8% |
See Fire audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.