Fire Audience in Germany
Fire has an estimated audience of 3,985,337 people in Germany. 58.7% are female, 41.3% are male, average age 39.3. Top brand affinities: Progressive rock, Artistic inspiration, Home Office, Natural rubber, Collectable.
Top brand affinities include Progressive rock, Artistic inspiration, Home Office, with strongest over-indexing on Progressive rock (2.44× the country average). Demographically, the Fire audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Fire fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.3 |
| Estimated audience size | 3,985,337 |
Audience persona
The typical Fire fan in Germany is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.44× | Music & Radio |
| Artistic inspiration | 1.67× | Arts & Culture |
| Home Office | 1.55× | Business & Career |
| Natural rubber | 2.29× | Cars & Mobility |
| Collectable | 1.56× | Kids & Family |
| Škoda Kodiaq | 2× | Cars & Mobility |
| Snow White (Fables) | 1.86× | Literature |
| Theocracy | 5.45× | Music & Radio |
| Corfu (regional unit) | 1.63× | Travel & Leisure |
| Keeper (password manager) | 2.01× | Technology & Electronics |
| Volvo V60 | 2.12× | Cars & Mobility |
| Camo | 5.27× | Technology & Electronics |
| Carrie (novel) | 2.5× | Literature |
| Kafr Qasim | 9.15× | Sports |
| Esra Erol | 2.39× | Movies & TV |
| Buying a House | 2.52× | Home & Garden |
| Ipekyol | 1.69× | Shopping |
| Kieser Training | 1.65× | Sports |
| Buying and Selling Real Estate | 2.9× | Home & Garden |
| Glashütte | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.3 |
| Creativity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 5.9% |
| India | 4.8% |
See Fire audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.