Campfire Audience in Germany
A data profile of the people who buy, follow and care about Campfire in Germany — modelled from more than twelve digital signal sources. Campfire has an estimated audience of 2,290,547 people in Germany.
The average Campfire fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Travel trailer, Airbnb, Campsite, with strongest over-indexing on Travel trailer (7.61× the country average).
Demographically, the Campfire audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Campfire fan in Germany is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Travel trailer.
At a glance
The key figures that characterise the Campfire profile in Germany.
Search interest · 12-month trend
Demographics of Campfire fans
54.6% are female, 45.4% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.2 |
| Estimated audience size | 2,290,547 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Campfire audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 25.4% |
| United States | 17.6% |
| Germany | 8.6% |
Geography
Where the Campfire audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~100K | 1.23× | |
| 02 | Bayern | ~400K | 1.14× | |
| 03 | Brandenburg | ~80K | 1.07× | |
| 04 | Niedersachsen | ~200K | 1.06× | |
| 05 | Thüringen | ~60K | 1.05× | |
| 06 | Berlin | ~100K | 1.04× | |
| 07 | Hamburg | ~50K | 1.04× | |
| 08 | Mecklenburg-Vorpommern | ~50K | 1.04× | |
| 09 | Baden-Württemberg | ~300K | 1.02× | |
| 10 | Nordrhein-Westfalen | ~500K | 0.99× | |
| 11 | Schleswig-Holstein | ~80K | 0.99× | |
| 12 | Hessen | ~200K | 0.98× | |
| 13 | Rheinland-Pfalz | ~100K | 0.94× | |
| 14 | Bremen | ~20K | 0.94× | |
| 15 | Sachsen-Anhalt | ~50K | 0.85× | |
| 16 | Saarland | ~20K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Campfire audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome stopover | Travel & Leisure | 20.21× | ||
| 02 | Ford Transit | Cars & Mobility | 9.28× | ||
| 03 | Popup camper | Travel & Leisure | 8.63× | ||
| 04 | Travel trailer | Cars & Mobility | 7.61× | ||
| 05 | Trailer (vehicle) | Cars & Mobility | 6.89× | ||
| 06 | Campsite | Travel & Leisure | 6.46× | ||
| 07 | Mobile home | Cars & Mobility | 6.22× | ||
| 08 | Wakeboarding | Sports | 5.73× | ||
| 09 | Campervan | Cars & Mobility | 5.67× | ||
| 10 | Motorhome | Cars & Mobility | 5.51× | ||
| 11 | Hiking boot | Fashion & Accessoires | 4.49× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 4.18× | ||
| 13 | Fire | Home & Garden | 4.13× | ||
| 14 | RV park | Cars & Mobility | 3.83× | ||
| 15 | Travel Adventures | Travel & Leisure | 3.71× | ||
| 16 | Outdoor enthusiast | Sports | 3.32× | ||
| 17 | Airbnb | Travel & Leisure | 3.09× | ||
| 18 | RVs | Cars & Mobility | 3.02× | ||
| 19 | Adventure | Travel & Leisure | 2.35× | ||
| 20 | Outdoor recreation | Sports | 1.66× |
Personality of the Campfire audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.02× | |
| Risk Appetite | THRILL | 2.01× | |
| Sustainability | BALANCE | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Spirituality | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.91× |
Frequently asked questions
How many fans does Campfire have in Germany?
Campfire has an estimated audience of 2,290,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Campfire fans?
54.6% of Campfire fans are female, 45.4% are male, with an average age of 39.2 years.
Which brands do Campfire fans like most?
Campfire fans show strongest brand affinity for Travel trailer (7.61×), Airbnb (3.09×), and Campsite (6.46×) over the country average.
Where do Campfire fans live in Germany?
Campfire fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Campfire fans also like?
Beyond Campfire itself, the audience over-indexes on Airbnb (3.09×), Campsite (6.46×), Motorhome (5.51×), and Travel Adventures (3.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Campfire audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Campfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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