Campfire Audience in Germany
Campfire has an estimated audience of 2,290,547 people in Germany. 54.6% are female, 45.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Travel trailer, Airbnb, Campsite, Motorhome, Travel Adventures.
The average Campfire fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Travel trailer, Airbnb, Campsite, with strongest over-indexing on Travel trailer (7.61× the country average). Demographically, the Campfire audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Campfire fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.2 |
| Estimated audience size | 2,290,547 |
Audience persona
The typical Campfire fan in Germany is balanced, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for Travel trailer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 509,738 | 1.02× |
| Bayern | 443,073 | 1.2× |
| Baden-Württemberg | 333,554 | 1.07× |
| Niedersachsen | 241,478 | 1.09× |
| Hessen | 172,482 | 0.99× |
| Sachsen | 135,765 | 1.21× |
| Rheinland-Pfalz | 106,306 | 0.93× |
| Berlin | 96,059 | 0.94× |
| Schleswig-Holstein | 80,330 | 0.98× |
| Brandenburg | 78,098 | 1.1× |
| Thüringen | 60,781 | 1.04× |
| Hamburg | 54,171 | 1.05× |
| Sachsen-Anhalt | 46,414 | 0.78× |
| Mecklenburg-Vorpommern | 45,097 | 1.03× |
| Saarland | 19,733 | 0.7× |
| Bremen | 17,379 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel trailer | 7.61× | Cars & Mobility |
| Airbnb | 3.09× | Travel & Leisure |
| Campsite | 6.46× | Travel & Leisure |
| Motorhome | 5.51× | Cars & Mobility |
| Travel Adventures | 3.71× | Travel & Leisure |
| Motorhome stopover | 20.21× | Travel & Leisure |
| RVs | 3.02× | Cars & Mobility |
| Campervan | 5.67× | Cars & Mobility |
| Mobile home | 6.22× | Cars & Mobility |
| Outdoor recreation | 1.66× | Sports |
| Outdoor enthusiast | 3.32× | Sports |
| Popup camper | 8.63× | Travel & Leisure |
| RV park | 3.83× | Cars & Mobility |
| Trailer (vehicle) | 6.89× | Cars & Mobility |
| Backpacking (travel) | 4.18× | Travel & Leisure |
| Wakeboarding | 5.73× | Sports |
| Ford Transit | 9.28× | Cars & Mobility |
| Adventure | 2.35× | Travel & Leisure |
| Hiking boot | 4.49× | Fashion & Accessoires |
| Fire | 4.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.87 |
| Sustainability | BALANCE | 1.8 |
| Urban Lifestyle | OPEN | 1.59 |
| Sports Activity | POWER | 1.59 |
| Travelling | THRILL | 1.57 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.4% |
| United States | 17.6% |
| Germany | 8.6% |
See Campfire audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Campfire have in Germany?
Campfire has an estimated audience of 2,290,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Campfire fans?
54.6% of Campfire fans are female, 45.4% are male, with an average age of 39.2 years.
Which brands do Campfire fans like most?
Campfire fans show strongest brand affinity for Travel trailer (7.61×), Airbnb (3.09×), and Campsite (6.46×) over the country average.
Where do Campfire fans live in Germany?
Campfire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 509,738), Bayern (reach 443,073), and Baden-Württemberg (reach 333,554). These three regions account for the largest share of the active audience.
What other brands do Campfire fans also like?
Beyond Campfire itself, the audience over-indexes on Airbnb (3.09×), Campsite (6.46×), Motorhome (5.51×), and Travel Adventures (3.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Campfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.