Rascasse Audience Intelligence

Popup camper Audience in Germany

A data profile of the people who buy, follow and care about Popup camper in Germany — modelled from more than twelve digital signal sources. Popup camper has an estimated audience of 1,124,217 people in Germany.

#2913among Topic in Germany#479in Travel & Leisure

The average Popup camper fan in Germany is 49.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Truck camper, Motorhome, Trailer (vehicle), with strongest over-indexing on Truck camper (26.97× the country average).

Demographically, the Popup camper audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Popup camper fan in Germany is more male, around 49.8 years old, with strong Risk Appetite tendencies and a notable affinity for Truck camper.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popup camper profile in Germany.

Audience size
1.1M
in Germany
Gender
37.8%♀
62.2% male
Age
49.8
average years
Country rank
#5877
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popup camper fans

37.8% are female, 62.2% are male, average age 49.8.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Popup camper audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age49.8
Estimated audience size1,124,217
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Popup camper audience in Germany
Age bracketShare%
16-192%
20-297%
30-3917%
40-4930%
50+44%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Popup camper audience comes from Germany.

Worldwide audience distribution share by country for Popup camper
CountryShare
United States32.9%
Italy12.8%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popup camper audience in Germany is strongest.

Fig. 05

Top regions by affinity

Popup camper fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.77×
02Nordrhein-Westfalen~400K1.76×
03Rheinland-Pfalz~80K1.50×
04Niedersachsen~100K1.23×
05Baden-Württemberg~200K1.10×
06Schleswig-Holstein~40K1.00×
07Hessen~80K0.99×
08Mecklenburg-Vorpommern~20K0.90×
09Bremen~8K0.88×
10Bayern~200K0.84×
11Hamburg~20K0.81×
12Thüringen~20K0.80×
13Sachsen~40K0.77×
14Brandenburg~30K0.76×
15Sachsen-Anhalt~20K0.76×
16Berlin~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Popup camper, Germany
0.52×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popup camper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popup camper audience
#·InterestCategoryAffinity×
01Truck camperCars & Mobility26.97×
02Trailer (vehicle)Cars & Mobility14.96×
03MotorhomeCars & Mobility10.08×
04CampsiteTravel & Leisure7.02×
05Mobile homeCars & Mobility6.88×
06Survival skillsPolitics & Society5.60×
07VanCars & Mobility5.30×
08CampervanCars & Mobility4.59×
09RV parkCars & Mobility3.59×
10RVsCars & Mobility2.68×
11AutoScout24Cars & Mobility2.44×
12CampingTravel & Leisure2.41×
13SUVsCars & Mobility2.33×
14BauhausShopping2.27×
15HornbachShopping2.17×
16AutomobilesCars & Mobility1.81×
17NatureHome & Garden1.81×
18EuropeTravel & Leisure1.57×
19Borussia DortmundSports1.55×
20Politics and social issuesPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popup camper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popup camper audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.67×
Family OrientationCONSERVATISM1.59×
DIY MentalityTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popup camper audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.92×
IndividualismJOY1.02×
Urban LifestyleOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popup camper have in Germany?

Popup camper has an estimated audience of 1,124,217 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Popup camper fans?

37.8% of Popup camper fans are female, 62.2% are male, with an average age of 49.8 years.

03

Which brands do Popup camper fans like most?

Popup camper fans show strongest brand affinity for Truck camper (26.97×), Motorhome (10.08×), and Trailer (vehicle) (14.96×) over the country average.

04

Where do Popup camper fans live in Germany?

Popup camper fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Popup camper fans also like?

Beyond Popup camper itself, the audience over-indexes on Motorhome (10.08×), Trailer (vehicle) (14.96×), Campsite (7.02×), and Survival skills (5.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Popup camper audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Popup camper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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