Popup camper Audience in Germany
Popup camper has an estimated audience of 1,124,217 people in Germany. 37.8% are female, 62.2% are male, average age 49.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Truck camper, Motorhome, Trailer (vehicle), Campsite, Survival skills.
The average Popup camper fan in Germany is 49.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Truck camper, Motorhome, Trailer (vehicle), with strongest over-indexing on Truck camper (26.97× the country average). Demographically, the Popup camper audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Popup camper fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 49.8 |
| Estimated audience size | 1,124,217 |
Audience persona
The typical Popup camper fan in Germany is more male, around 49.8 years old, with strong Need for Security tendencies and a notable affinity for Truck camper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 452,102 | 1.84× |
| Baden-Württemberg | 172,913 | 1.13× |
| Bayern | 155,897 | 0.86× |
| Niedersachsen | 135,119 | 1.24× |
| Hessen | 89,857 | 1.05× |
| Rheinland-Pfalz | 84,347 | 1.5× |
| Sachsen | 41,014 | 0.74× |
| Schleswig-Holstein | 38,953 | 0.96× |
| Saarland | 26,786 | 1.94× |
| Brandenburg | 24,122 | 0.69× |
| Berlin | 22,925 | 0.46× |
| Thüringen | 19,975 | 0.7× |
| Hamburg | 19,212 | 0.76× |
| Sachsen-Anhalt | 18,631 | 0.64× |
| Mecklenburg-Vorpommern | 17,991 | 0.84× |
| Bremen | 6,345 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Truck camper | 26.97× | Cars & Mobility |
| Motorhome | 10.08× | Cars & Mobility |
| Trailer (vehicle) | 14.96× | Cars & Mobility |
| Campsite | 7.02× | Travel & Leisure |
| Survival skills | 5.6× | Politics & Society |
| Mobile home | 6.88× | Cars & Mobility |
| Borussia Dortmund | 1.55× | Sports |
| AutoScout24 | 2.44× | Cars & Mobility |
| Bauhaus | 2.27× | Shopping |
| Camping | 2.41× | Travel & Leisure |
| RVs | 2.68× | Cars & Mobility |
| RV park | 3.59× | Cars & Mobility |
| Automobiles | 1.81× | Cars & Mobility |
| Hornbach | 2.17× | Shopping |
| Campervan | 4.59× | Cars & Mobility |
| Van | 5.3× | Cars & Mobility |
| SUVs | 2.33× | Cars & Mobility |
| Nature | 1.81× | Home & Garden |
| Politics and social issues | 1.5× | Politics & Society |
| Europe | 1.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.75 |
| Patriotism | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.41 |
| DIY Mentality | THRILL | 1.32 |
| Sports Activity | POWER | 1.25 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Italy | 12.8% |
| Germany | 10.9% |
See Popup camper audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Popup camper have in Germany?
Popup camper has an estimated audience of 1,124,217 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Popup camper fans?
37.8% of Popup camper fans are female, 62.2% are male, with an average age of 49.8 years.
Which brands do Popup camper fans like most?
Popup camper fans show strongest brand affinity for Truck camper (26.97×), Motorhome (10.08×), and Trailer (vehicle) (14.96×) over the country average.
Where do Popup camper fans live in Germany?
Popup camper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 452,102), Baden-Württemberg (reach 172,913), and Bayern (reach 155,897). These three regions account for the largest share of the active audience.
What other brands do Popup camper fans also like?
Beyond Popup camper itself, the audience over-indexes on Motorhome (10.08×), Trailer (vehicle) (14.96×), Campsite (7.02×), and Survival skills (5.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Popup camper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.